American pharmacist Caleb Bradham from New Bern. The soda, which he called Brad's Drink, contained pepsin and kola nut extract. He also attributed healing properties to soda and claimed that pepsin aided digestion. Pepsi-Cola received its usual name in 1903. In 1964, Pepsi released diet soda.
On August 24-25, 1978, the president of the Pepsi-Cola company, Dr. Hammer and his wife, stayed in Sosnovka, in the palace of Alexander III. He came to the opening of a drink bottling workshop in Yevpatoria.
On February 6, 1981, Pepsi-Cola production was launched in Novosibirsk.
In 1986, Pepsi became a sponsor of the Goodwill Games.
In 1988, Pepsi placed the first commercial in the history of Soviet television.
Pepsi in Russia
Opening of Pepsi bottling plants in Russian cities:
In popular culture
Literature
The first sip completely stunned him, stunned him to such an extent that for some time he reclined, leaning against the stone, and his eyes were so wide open, so motionless and so full of reflected light that any passer-by would undoubtedly have taken him for a dead man. Then he began to drink greedily, holding the glass with both hands, almost not noticing the rotten, throbbing pain in his crippled fingers - he was so shocked by the taste of the drink. “Sweet! Gods, such sweetness! So sweet! Such..."
Music
"Pepsi" in Russian-language music:
Cinema
Mention of the drink, bottles, cans or advertising banners can be seen or heard in such films and cartoons as: “The End of the Vacation”, “Needle”, “Back to the Future”, “Vacation in Prostokvashino”, “Interception”, “Kon-Tiki” ", etc. In the 1979 Soviet film "Foam" (directed by A. Stefanovich, script by S. Mikhalkov), the character Poludushkin (Rolan Bykov) brings Makhonin (Anatoly Papanov) a box of Pepsi-Cola, which Makhonin loves according to the plot . The very name of the film “Foam” has a certain allusion to Pepsi-Cola foam.
Health effects
The press often raises questions about whether drinking Pepsi-Cola is completely safe for health and whether this drink can be a complete element of the diet of a healthy person. No specific negative effect of Pepsi-Cola on the body has been officially established; the effect of the drink on health is no different from that of similar products:
- It is not recommended to drink highly carbonated drinks for persons suffering from diseases of the gastrointestinal tract, in particular, acute and chronic gastritis, including those accompanied by increased gastric secretion, peptic ulcers of the stomach and duodenum, disorders of the biliary tract, diseases of the pancreas and other pathological processes;
- carbonated water causes stomach upset and can lead to pancreatitis if consumed regularly.
- Excessive intake of orthophosphoric acid into the body can cause calcium deficiency and urolithiasis;
- With long-term use of Pepsi-Cola, an allergy to its components (including urticaria) may occur, which lasts up to 4 weeks, as it is aggravated by the lack of the required level of calcium in the body.
In January 2011, California listed 4-methylimidazole, a component of caramel coloring, as a possible carcinogen, indicating that 16 mcg per day does not pose a significant risk. The indicated amount of the substance is much less than the average intake of the body when consuming Pepsi. The food industry opposed the decision, pointing out the need for additional warnings on many products, and also questioned the validity of the data.
In March 2012, Coca-Cola and Pepsi announced changes in the production of caramel colors: to comply with new California standards, drinks sold in California already meet the new requirements. As of March 2012, the method of manufacturing caramel colors used in Europe has not been changed, the content of 4-methylimidazole remains at the same level.
Possible composition of the drink
The original recipe for Pepsi-Cola, submitted to court in the United States when the company declared bankruptcy in 1923.
If converted to the metric system it would be something like this:
Stir for 2 hours, pre-boil water and sugar.
Petitgrain lemon oil is obtained from the leaves and branches of the lemon tree. Initially, the drink contained the enzyme pepsin, which promotes digestion. Like Coca-Cola, Pepsi was first sold in still water, and probably contained gum arabic as an emulsifier.
In advertising
- - “You pay as before, you get double” (eng. "Twice as Much for a Nickel"). Full lyrics of the song:
Pepsi-Cola is on the road!
Twelve full ounces is a lot.
You pay as before, you get double.
This is our drink, Pepsi, you and I.
- 1950 - "More Bounce to the Ounce"
- 1958 - “Be Sociable, Have a Pepsi”
- 1961 - “Pepsi is for those who think young” (eng. "Now It's Pepsi for Those Who Think Young")
- 1964 - “Look up, you’re in the Pepsi generation” (eng. "Come Alive, You're in the Pepsi Generation")
- 1967 - “The taste that conquers other drinks, the taste of Pepsi” (eng. "(Taste that beats the others cold) Pepsi Pours It On")
- 1969 - “You have a lot to live for, Pepsi has something to offer” (eng. "You've Got a Lot to Live, Pepsi's Got a Lot to Give")
- 1973 - English "Join the Pepsi people"
- 1975 - “Have a Pepsi day”
- 1979 - “Catch that Pepsi spirit”
- 1981 - “Pepsi’s got your taste for life”
- 1983 - “Pepsi now!” (eng. “Pepsi’s Now!”)
- 1984 - “The new generation chooses Pepsi” (eng. "The Choice of a New Generation")
- 1991 - “Gotta Have It”
- 1995 - “Nothing else - it’s Pepsi.” (eng. “Nothing Else is a Pepsi”)
- 1999 - “Take everything from life” / “Enjoying Coke” (eng. "Ask for More" / "The Joy of Cola")
- 2003 - “Real Coke” / “Decide for More” (eng. "It's the Cola" / "Dare for More")
- 2007 - “Feel happier” (eng. “More happy”)
- 2007 - “Open up. Live. Create"
- 2010 - “Everything is just beginning”
- 2011 - “Live in Big Sips”
- 2012 - “With Pepsi here and now”
- 2013 - “With Pepsi here and now. Live here and now"
- 2014 - “Live here and now”
- 2015 - “Take up the Pepsi challenge. Live here and now"
Pepsi is widely known for its commercials. The Pepsi commercials featured:
Andrey Arshavin, group “Band’Eros”, group “Beasts”, Dmitry Sychev, group “Disco Crash”, Decl, Alexander Mostovoy,
Pepsi-Cola, or Pepsi for short, is a popular non-alcoholic soft drink known throughout the world. In terms of sales volume, Pepsi-Cola has been the main competitor of Coca-Cola for many years. The owner of all rights to the Pepsi trademark is the American company PepsiCo.
The history of Pepsi-Cola begins in North Carolina, in New Bern, where it was first manufactured. Pharmacist Caleb Bradham managed to do this in 1890. Caleb called his drink “Brad’s drink”, and in August 1898 he renamed it “Pepsi-Cola”. June 16, 1903 - date of registration of a new trademark - Pepsi-Cola. There is a version that Caleb Bradham derived the name of the drink “Pepsi” from the word dyspepsia.
The increase in the cost of sugar in 1923, which led PepsiCo to bankruptcy, was a consequence of the First World War. The company's assets had to be sold. The second time the company went bankrupt eight years later. During the depression in the 1930s, PepsiCo was able to successfully attack Coca-Cola in its market position. 12-ounce bottles of Pepsi sold for 5 cents, while 6-ounce bottles of Coca-Cola, half the size, also sold for 5 cents. Coca-Cola was not able to release the drink in a bottle of a different container, since the machines selling the drink only accepted five-cent coins. In 1939, Pepsi-Cola became especially popular with children.
During World War II, Pepsi managed to outperform Royal Crown and Dr. Pepper moved up to second place, with Coca-Cola taking first place. At the beginning of the 50s, Pepsi-Cola was 5 times behind the leader. The Coca-Cola drink was consumed 2.5 times more often than Pepsi in 1960, and already in 1985 – 1.5 times.
One of the most important events in the history of Pepsi-Cola was the discovery of its recipe. After the company collapsed in 1923, the formula of the drink lost its secrecy. The need to file bankruptcy forced Caleb Davis Bradham, as the head of the company and creator of Pepsi, to provide a federal judge with a recipe for syrup and, moreover, to confirm under oath that this information is reliable.
This is what the syrup recipe looks like in exact translation. Ingredients: 7500 lbs sugar, water - 1200 gallons, ethyl alcohol - 1/2 gallon, 5 oz orange oil, burnt sugar (caramel) - 12 gallons, phosphoric acid 58 lbs, 12 gallons lime juice, lemon oil 6 oz., 4 oz. cinnamon oil, 2 oz. nutmeg oil, 1 oz. five grain oil, and 2 oz. coriander oil. Stir all this for two hours, first boil water along with sugar.
In 1971, the production of Pepsi in the USSR began, this was facilitated by a meeting between the Chairman of the Council of Ministers of the USSR, who was Alexey Kosygin, and Donald Kendall, the president of PepsiCo. Negotiations at this meeting concerned the possibility of economic cooperation. An agreement within the framework of a trade agreement between the countries of the USSR and the United States was reached in 1972. As a result, the first batch of Pepsi-Cola in the USSR began to be sold in April 1973, and the first construction of factories in the USSR involved in the production of Pepsi began in 1974 (the first plant was built in Novorossiysk).
Brand name: Pepsi / Pepsi
Year the brand entered the market: 1898
Industry: soft drinks
Products: soft carbonated drinks
Owning company: PepsiCo
Company headquarters: USA
"Pepsi-Cola"(English: Pepsi-Cola) or simply “Pepsi” is a popular non-alcoholic soft drink sold all over the world. The main competitor for Coca-Cola, for many years it has been in 1-2 place in terms of sales. The rights to the Pepsi-Cola trademark belong to the American company PepsiCo.
First manufactured in the 1890s in New Bern, North Carolina by pharmacist Caleb Bradham. On August 28, 1898, "Brad's drink" was renamed "Pepsi-Cola". This year, Bradham's neighbor created the drink's first logo.
The Pepsi-Cola trademark was registered on June 16, 1903. According to one version, the name "Pepsi" Caleb Bradham derived it from the word dyspepsia, or from the substance pepsin contained in Pepsi.
1905 - The brand develops and becomes popular - the logo changes for the first time.
In 1906, the brand was registered in Canada, and a little later in Mexico. The slogan “The Original Pure Food Drink” appears on the logo:
In 1923, due to rising sugar prices as a result of World War I, PepsiCo went bankrupt. Its assets were sold.
Collapse Pepsi in 1923, the Pepsi-Cola formula was deprived of its secrecy. To file for bankruptcy, Caleb Davis Bradham, the creator of the drink and the head of the company, had to not only submit a syrup recipe to a federal court, but also confirm the truth of this information under oath. In exact translation it looks like this:
Main ingredients: Sugar: 7500 lbs, Water: 1200 gals, Caramel (burnt sugar): 12 gals, Lime Juice: 12 gals, Phosphoric Acid: 58 lbs, Ethyl Alcohol: 0.5 gals, Lemon Oil: 6 ozs, Orange Oil: 5 ozs , cinnamon oil: 4 oz., nutmeg oil: 2 oz., coriander oil: 2 oz., petitgrain oil: 1 oz. Stir for 2 hours, pre-boil water and sugar.
Little-known petitgrain oil is obtained by distilling the leaves, young branches and fruit ovaries of various types of citrus fruits. There are no substances hazardous to health in this recipe, with the exception of a huge amount of sugar. US approximate values: 1 pound = 454 g, 1 gallon = 3.8 L, 1 ounce = 28.3 g.
Eight years later the company went bankrupt again.
During the Depression of the 1930s, PepsiCo launched a successful attack on Coca-Cola's market position. Pepsi cola began selling in 12-ounce bottles for $5. A 6-ounce bottle of Coca-Cola also cost $5. Coca-Cola could not release the drink in another bottle because the vending machines accepted 5? coins, and Coca-Cola had a supply of 1 billion 6-ounce bottles left. In 1939, Pepsi-Cola became extremely popular among children.
During World War II, Pepsi Cola overtook both Royal Crown and Dr. Pepper and became the No. 2 drink after Coca-Cola.
In 1940, Loft Incorporated officially changed its name to Pepsi-Cola Company. The brand is registered in Argentina. Pepsi creates an advertising song that becomes a hit. Leaving a mark on the development of advertising, the song was translated into 55 languages of the world. In the same year, the logo changes slightly:
In 1941, a popular symbol appeared - a red and blue circle divided in half by a white wavy stripe. This symbol paid tribute to American soldiers.
In the early 50s, Coca-Cola was 5 times faster than Pepsi-Cola. The red and blue circle is fixed in the new logo:
In 1959, company president Donald Kendall brought Pepsi-Cola to Russia, to the American National Exhibition in Sokolniki. US President Richard Nixon invited Soviet leader Nikita Khrushchev to try a delicious American soft drink and handed him a glass with the logo "Pepsi-Cola". A photograph of Nikita Khrushchev with this glass spread across all newspapers and magazines, advertising Pepsi in a country that has not yet known its unforgettable taste.
In 1960, Coca-Cola was drunk 2.5 times more than Pepsi-Cola, and in 1985 - only 1.15 times. Pepsi announces a pitch among advertising agencies, which is won by the BBDO agency. With him Pepsi continues to collaborate to this day. Pepsi owes much of its vibrancy and originality to BBDO, the most creative advertising network in the world.
In 1962 Pepsi eliminates similarities in the spelling of drink names with its main competitor, Coca-Cola. The capital name and red colors have long been a common feature of the two companies. Pepsi removed the word "Cola" from the name, leaving only "Pepsi". The brand name is written in capital letters:
In 1964 for the first time in advertising Pepsi tries to show the drink through the mood and lifestyle of consumers, without focusing on its characteristics. Slogan "You belong to the generation Pepsi" entered advertising history by introducing Pepsi through style. Diet Pepsi (in Russia Pepsi Light) appears in the company's advertising. Later, Pepsi Free, Pepsi Cherry Wild and Pepsi Twist were released, as well as the blue drink Pepsi Blue, aimed at a teenage audience.
In 1965, the Pepsi-Cola Company merged with Frito lay, a manufacturer of salty snacks. This is how modern PepsiCo was born. The newborn company had 19 thousand employees and a turnover of $510 million. Donald Kendall (President of Pepsi-Cola Company) and Herman Lay (Frito Lay) officially announced the creation of PepsiCo.
In the mid-70s, PepsiCo ran a promotion called " Pepsi challenges." Blind tests were conducted to evaluate the two drinks. Participants in the action preferred Pepsi cola Coca-Cola by a 3:2 margin, and this fact was announced in television advertising.
Traditionally, PepsiCo sponsors the Democratic Party (US Democratic Party), while its main competitor Coca-Cola sponsors the Republicans (US Republican Party).
Production pepsi cola in the USSR began during detente, the beginning was laid by a meeting in 1971 between PepsiCo President Donald Kendall and Chairman of the Council of Ministers of the USSR Alexei Kosygin, at the meeting negotiations were held on possible economic cooperation. In 1972, within the framework of a bilateral trade agreement between the USSR and the USA, cooperation agreements were reached; as a result pepsi cola first began to be sold in the USSR (the first batch - in April 1973), and the construction of factories for the production of pepsi cola in the USSR (the first - in 1974 in Novorossiysk).
In 1973 the logo changes again:
In 1976, the "Have a Happy Happy Day" campaign was launched. Pepsi". She reflected the changing mood of a generation Pepsi for the better. The “Puppies” video, where a boy plays with a small dog, has become an advertising classic.
In 1979, the slogan “Catch the Spirit” appeared Pepsi", reflecting the mood of Americans optimistic about the future.
In 1984, Wayne Calloway took over as president of the Pepsi-Cola Company. Music advertising campaign starts. Faces Pepsi-Cola year after year, stars of show business and sports become idols of youth. The first person was Michael Jackson. The video with his participation “The Chase” was shown at the Grammy Awards and was called “the most spectacular video in the history of advertising.”
Advertising policy throughout its existence Pepsi was aimed at the young and energetic. Pepsi-Cola Company sponsored sports and musical events, invited youth idols to advertise, and presented Pepsi as a permanent attribute of youth parties.
In 1985, Pepsi-Cola becomes the largest manufacturer of carbonated drinks in the world.
In 1986 Pepsi acquires 7Up International.
In 1989, Fortune Magazine named the company one of the 10 most admired corporations in the world.
In 1991 Pepsi uses slanted italics and adds a red stripe following the logo, which symbolizes the brand's desire to reach new heights. In the same year, the company refused the services of Michael Jackson, who had long been the face of the company. Part of the reason was the accusation of indecent behavior against the King of Pop. This fact did not contribute to the creation of an ideal image for advertising. They needed someone who was more "clean" in this regard, and Cindy Crawford took Jackson's place. The model starred in a commercial, presenting a new modernized logo:
In 1993, a new advertising campaign began with the participation of basketball superstar Shaquille O'Neill, later recognized as the best in the USA. Commercials "Nothing but Pepsi"were awarded the main prizes at the prestigious Cannes Advertising Festival.
In 1996, the “blue” advertising campaign began. Bottles and jars with Pepsi turn blue. As part of the advertising campaign, BBDO launched 5 commercials. Probably one of the most striking and expensive advertising decisions was to repaint the huge Concorde liner in the famous “pepsin” color, which then went on a tour of 10 European cities to present the company’s new image. According to newspaper reports, it took 2,000 man-hours and 300 liters of special paint to repaint the fuselage and apply the logo. However, on this Pepsi didn’t stop - the video was shot in outer space. A spectacular photo of two cosmonauts on board the Mir station against the backdrop of a Pepsi flag with the inscription “Even in space.” Pepsi changes style", spread all over the world. In the same year Pepsi signs a cooperation agreement with MTV. Russia hosts the most successful bottle cap game, Million Mania.
In 1997, the company held the "Spice Girls - Super Show" raffle. 20 fans Pepsi got the opportunity to attend the only “live” concert of the group in Istanbul. Pepsi becomes the title sponsor of the Russian Football Championship.
In 1998, PepsiCo acquired Tropicana, the largest natural juice producer in the United States. Celebrating 100th anniversary Pepsi. The logo changes again - the circle becomes a three-dimensional model of a ball placed on a dark blue background:
At the beginning of 2000 market capitalization Pepsi amounted to 44 billion dollars, capitalization of Coca-Cola - 128 billion.
In 2001 Pepsi acquires Quaker Oats, a cereal company, along with its Gatorade sports drink division.
In 2003-2004 logo updated:
In 2006, turnover amounted to 35 billion dollars.
In 2008, PepsiCo's revenue exceeded $43 billion, with expected sales of the company's products at retail prices amounting to about $109 billion. Each of PepsiCo's 18 brands exceeds $1 billion in annual sales. The most radical rebranding has been carried out in all the years of its existence. Pepsi. Some products are being renamed: Mountain Dew to Mtn Dew, Diet Pepsi Max to Pepsi Max. The red and blue circle turns into a smiley face whose smile depth varies across different products. A discreet smile is the logo of the entire brand, a grin is Diet Pepsi, laughter is Pepsi Max. The changes did not affect only corporate colors. The cost of the rebranding campaign is estimated at $1.2 billion.
In 2010, PepsiCo merged with the largest bottler companies - The Pepsi Bottling Group (PBG) and PepsiAmericas. As a result, the second food group in the world (after Nestle) in terms of production volume was formed.
In 2011, "faces" Pepsi football player David Beckham, who had previously collaborated with Pepsi-Cola more than once, and Colombian actress, model and TV presenter Sofia Vergara.
Millions of people drink millions of liters of dark, fizzy drink every day with bubbles, without thinking about what is poured into bottles with bright labels...
Here are a couple of quotes from the official website of Coca-Cola in Russia (www. cocacola. ru):
- “Over 162 million liters are consumed daily in the world Coca- Colaand 84 million liters of other Company drinks.”
- “Coca-Cola recognized as the “People's Brand” of 2002 based on the results of a survey of the Russian population. This is the nationwide recognition of Russians for the drink. Coca-Cola.”
According to the results of studies by German scientists, in the bones of young people who often drink sweet soft drinks, there is a reduced content of minerals that strengthen the skeleton.
The results of the scientific work were published in the American Journal of Clinical Nutrition. German scientists have been studying the food preferences of children and young people since 1985. Study participants undergo CT scans and tests to determine bone mineral levels. These data are examined in relation to the volume of soft drink consumption.
“The more sugary soft drinks young people drink, the less minerals they contain in their bones,” concludes study leader Professor Thomas Römer. Those who quench their thirst mainly with cola or fruit lemonade get, on average, less protein.
A kilogram of synthetics replaces a ton of natural sugar, so it is not surprising that saccharin tablets are gradually replacing sugar in the confectionery industry. Saccharin is 300 times sweeter than sugar and much cheaper, and of course it would be more profitable for the manufacturer to purchase cheap saccharin than sugar, because the issue of human health is not considered during production, but only the issue of the greatest profit.
This, firstly, is a direct path to obesity, since it is impossible to get enough of such food and the feeling of hunger comes very quickly. Secondly, this is how putrefactive processes begin in the intestines, because there was no normal digestion as such. By the way, this is the path on which McDonald's made huge money for itself. By washing down food (sandwiches, hamburgers, hot dogs) with ice-cold drinks, a person will never be able to get enough of fast food, which means he will come back for a bite again and again. At the same time, the price for hot drinks - tea, coffee - is quite high and they are not included in complex sets, but ice-cold Coca-Cola is relatively cheap. From the above we can conclude: to avoid digestive problems, never wash down your food with cold drinks!
So, drinking warm Cola-Light leads to the breakdown of aspartame into very harmful components, while drinking cold Cola causes undigested food to immediately leave the stomach.
A joint group of doctors from several Western countries studied for several years the properties of various drinks known under the name “Cola” - Pepsi-Cola, Coca-Cola, etc. And based on the results of the research, these doctors came to very disappointing conclusions.
It turned out that long-term consumption of cola leads to impotence in men and infertility in women. Naturally, there are exceptions, but they only confirm the rule. Such a sad effect is caused by a nut - cola, which is used in making drinks.
Once upon a time, this nut grew only in America and was given to Indian warriors to chew - for approximately the same purpose for which bromine is used in the current army: to reduce potency, completely calm all sexual instincts, which prevents warriors or soldiers from being distracted from performing service.
To throw Coca Cola on Turkish market, the owners of the concern had to make public the full recipe for the drink, inincluding the famous secret ingredient. Themturned out to be a food additive called carminic acid, produced fromcochineal. If you not yet in course, cochineal is the name given to several species of insects from different families of the suborder coccidae. Theirfemales are used to produce carmine, in other words, red dye. Previously, carmine was widely used intextile industry, and then he fell in love with food industry - withit is used to tint dairy products and sweets, which the consumer is ready to accept only inred and pink tones.
The Coca-Cola concern, which absolutely legally sells a weak solution of the drug cocaquina under the name "Coca-Cola" all over the world, was sued due to the presence in Coca-Cola of a substance that causes blood cancer - leukemia. This substance is called benzene. In this inverted Western society of drug addicts, you can’t just sue a concern for selling a weak solution of cocaine - you have to sue for the presence of benzene, but you see, you can’t sue for the presence of cocaine in a drink for children!!! Any chemist knows the recipe for Coca-Cola just for general reasons. Firstly, they themselves say that the recipe is made from the cola plant, from which the drug cocaine is made. That is, Coca and Pepsi Cola - this is fundamentally a weak solution of the drug Cocaine!!!
Indian NGO Center for Science and Environment (CSE ) published the results of her research, according to which in drinks bottled Coca-Cola in India, pesticide levels are 30 times higher than EU standards, and in India Pepsi - 36 times. According to the report CSE , in drinks produced by companies Pepsi and Coca-Cola in India, poisonous substances such as DDT, lindane and chlorpyrifos were discovered. According to journalists BBC (after conducting its own investigation), produced as a by-product in one of the Indian factories Coca-Cola the fertilizer, which is then sold to local farmers, contains the powerful carcinogen cadmium.
The active ingredient in Coca-Cola is phosphoric acid. Its pH is 2.8. For transporting concentrate Coca-Cola the truck must be equipped with special containers designed for highly corrosive materials.
1. Aquacarbonated- sparkling water
The presence of carbon dioxide in water stimulates gastric secretion, increases the acidity of gastric juice and provokes flatulence - copious release of gases. In addition, not spring water is used, but tap water, passed through special filters.
2 . E952 ( CyclamicAcidandNa, K, Sasalts, Cyclamic acid and its sodium, potassium and calcium salts).
Sugar substitute. Cyclamate – synthetic substance based on petroleum, 200 times sweeter than sugar, carcinogen, causes cancer, is used as an artificial sweetener. It was banned for use in human food because it is a carcinogen that causes cancer. In 1969, by order of the Federal Food and Drug Administration ( FDA ) is prohibited for use in the United States, because It has been shown, like saccharin and aspartame, to cause bladder cancer in rats. Banned in Canada the same year. Banned in Japan, South Korea and Singapore in 1975. And in Indonesia, which supplies cyclamate to Russia, it is also prohibited. However, in Russia, 70% of all sweeteners are cyclamate, modestly called K-952 in carbonated waters. It is imported into the country at the rate of 1000 tons per year, because it is very cheap and has no limited shelf life (300 years cannot be considered a time limit). During World War II, cyclamate, among other cheap products, was supplied to concentration camps.
3. E150d (Caramel IV – Ammonia-sulphite process, dye)
– sugar color 4, obtained using “ammonia-sulfite” technology ( CARAMEL 4 – Ammonia - sulphite ). That is, sugar color (burnt sugar) is obtained by processing sugar at certain temperatures with or without the addition of chemical reagents. In this case, ammonium sulfate is added.
4. E950 ( AcesulfamePotassium, acesulfame potassium)
200 times sweeter than sucrose. A mixture of acesulfame potassium and aspartame is widely used in soft drinks. Contains methyl ester, which impairs the functioning of the cardiovascular system, and aspartic acid, which has a stimulating effect on the nervous system and can, over time, become addictive. Acesulfame is poorly soluble.
5. E951 ( Aspartame)
Sweetener. Chemically unstable: when the temperature rises, it decomposes into methanol and phenylalanine. Methanol (methyl alcohol) is very dangerous: 5-10 ml can lead to the death of the optic nerve and irreversible blindness, 30 ml can lead to death. In warm soda and aspartame, it is transformed into formaldehyde, which is a strong carcinogen. Aspartame (aka: sweetley, sweetener, sucrazide, nutrisvit) provokes headaches, fatigue, palpitations, and depression. It does not cause cancer, but in some cases it does cause brain tumors and tuberculosis.
National Soft Drink Association ( NSDA ), representing 95% of the soft drink companies in the United States, wrote a protest published in the Congressional Record on May 7, 1985, describing the chemical instability of aspartame. After several weeks in a hot climate (or being heated to 30 degrees Celsius (86 Fahrenheit), The main amount of aspartame in carbonated water breaks down into formaldehyde, methanol, phenylalanine, etc. Once ingested, methanol (methyl or wood alcohol, which has killed or blinded thousands of drinkers) is converted into formaldehyde, then into formic acid (the poison from the ant bite).
6. E338 ( OrthophosphoricAcid, orthophosphoric acid) – chemical formula: H3 P.O.4 .
$1.2 billion for the latest rebrand, including $1 million for the logo.
To bookmarks
Some time ago, while gathering my thoughts to write this material, I posted this picture on my Facebook page, in order to conduct a small survey of public opinion among my subscribers about the perception of Pepsi logos. Of course, such a sample is not at all representative, but it showed a rare unanimity on social networks on this issue and fueled my desire to write about it.
The vast majority chose the “classic” logo options for my generation that the company used between 1973 and 1991, although the 1962 logo is essentially the same. Moreover, I, of course, expected that such a choice would be made by my peers, however, to my surprise, the same choice was mostly made by those who are much younger, although everyone knows that “the new generation chooses Pepsi.”
To start things off, here are a few interesting facts about Pepsi that you might not know:
Pepsi was originally called Brad's drink until it was renamed Pepsi-Cola in August 1898.
Pepsi-Cola hits the spot, 12 full ounces, that’s a lot, Twice as much for a nickel too, Pepsi-Cola is the Drink for you!
In the mid-1980s, Pepsi made history in the advertising industry when it used pop stars to promote its brand. The most significant performer of that time, Michael Jackson, starred in the brand's advertising.
Pepsi cola is one of the most famous drink brands all over the world. The Pepsi logo is one of the most recognizable logos around the world. However, it would be incorrect to say that the logo became popular or recognizable due to the popularity of the drink. Quite the contrary, Pepsi packaging design has contributed greatly to the success of the brand at different stages of its life. Logo design is what helps attract people's attention to the drink.
However, the Pepsi logo we see today has changed countless times. It all started when company founder Caleb D. Bradham created the initial design that would later become famous. The brand lived with this design until 1940, when the company first made changes to the design of its logo.
Here are some highlights of the evolution of the Pepsi logo
1898-1940 Use of curly fonts in the logo.
The history of the Pepsi logo began in 1898 in direct competition with the brand of competitors Coca Cola. Between 1898 and the 1940s, Pepsi developed a logo based on a red curly font that was similar to the Coca Cola logo.
In 1906, the Pepsi logo underwent a design change to include additional text. The logo typography, however, remained more or less the same. For the first time, the logo received a spherical shape.
The spherical shape continues to be part of the design to this day. One of the reasons for the spherical shape of the logo design was that the company wanted to place The Original Pure Food Drink slogan in the design.
In the 1940s, Pepsi returned to a rectangular shape for its logo. The Pepsi Cola letters were included in a rectangular shape that had a completely white background.
In 1945, Pepsi adapted its bottle cap logo and painted it in patriotic colors to show support for the US military. The logo included the slogan Bigger Drink, Better Taste. An excellent slogan, by the way, considering that at that time you could buy Pepsi in a bottle twice as large as Coca-Cola for the same price.
Decade of the 1960s.
The logo underwent even greater changes in the 1960s. For the first time, the new design features a serrated bottle cap. The colors continued to be blue and red and the background color was completely white.
Within a decade, the company launched the Pepsi Generation campaign. It was in 1960 that the word “Cola” disappeared from the logo. Pepsi never used the word again in the drink's logo.
Minimalist 1970s design.
The following decade, the 1970s, was a time when radical changes were taking place throughout the world. This influenced the design of the Pepsi logo. In 1971, sensing that people preferred modernity and new technology, the company felt it necessary to develop a minimalist logo design to make it look cleaner and cleaner.
Pepsi designers said goodbye to the white background. Instead, white was used to highlight the rectangular and spherical borders of the logo. Blue and red dominated the color scheme. The word Pepsi was written in the box with some changes made to the font.
In 1987, Pepsi slightly updated the logo, changing the color blue.
100 years of Pepsi. 1990s.
In 1991, Pepsi redesigned its logo, minimizing the spherical shape and placing it in the lower right corner. The word Pepsi was written in bold, uppercase font. Red and blue continued to dominate the Pepsi logo, with a return to white as the background color.
In 1998, the company celebrated its 100th anniversary. To commemorate the anniversary, the company made some changes to its logo design to give it a three-dimensional look. For the first time, the background changed from white to blue, and white was used in the font.
Modern Pepsi Globe logo
Today's Pepsi Globe logo has a design similar to a smiley face. It retains the colors from 1998, but there have been changes to the style and font. According to the designers, the logo should symbolize the globe.
So we see that Pepsi often makes changes to its logo design. And although this article is specifically about Pepsi, it is not possible to discuss Pepsi in isolation from Coca Cola.
War count
The "Cola Wars" have been raging for over 100 years, and the debate over whether Coca Cola is better than Pepsi or vice versa is older than the October Revolution. People have different tastes and it is not possible to find what is actually better.
I want to look at the question of why Coca Cola is superior to Pepsi in the market, in the context of which drink sells more. In 2011, Coca Cola's sales were $28 billion, and Pepsi's were only $12 billion, today the ratio is about the same, it's just that exact data for 2011 was easier to find.
And perhaps part of the reason is their branding, or rather constant rebranding. I am aware that “rebranding” is not just about changing the logo, because a brand is more than just a logo, although the logo is indeed part of its identity. A brand is essentially a promise of tangible and intangible value for the client - it is a kind of trust agreement.
For over 100 years, Coca Cola has used the same logo, a curly font that everyone around the world recognizes. Despite some changes in the background, it was essentially the same logo. Pepsi, on the other hand, started with a logo very similar to Coca Cola's. Over the years, the Pepsi logo has evolved and changed with the times. The 1970s version of the Pepsi logo was extremely successful, and it was during this time that the company had its most successful advertising with BBDO However, they moved on, changing the logo and following trends, perhaps making a branding mistake.
Look at this:
If you ask someone to describe the Coca Cola logo, you will most likely receive an answer along the lines of “those red letters.” And if you ask someone to describe the Pepsi logo, you'll probably get a different version depending on what it was like when they remember it most.
Coca Cola's branding is timeless. It doesn't age and it still looks great. Since Pepsi decided to follow design trends, every few years they had to release an updated logo design.
The latest rebranding cost the company $1.2 billion, the logo alone cost $1 million.
Some people will argue that Pepsi's core imagery is recognizable, and in fact, I don't deny that. However, how is he remembered? Is It A Circle With Pepsi Written in the Middle (1973)? Is this the 1991 version of the logo with the big red tail? Or is it the slanted version from 2008? I feel like the Pepsi logo would have worked better if they had chosen the positioning and logo and stuck with it.
Looking through the history of both companies' soda can changes, the logo changes are even more of an eyesore. The logo on the first Pepsi can is completely different from the logo on the last one.
The evolution of Pepsi cans
The evolution of Coca Cola cans
When looking at the history of Coca Cola cans, their recognizable font-based logo is present throughout, as are their signature colors; red and white.
Of course, it's not just the logo, there are many other areas where Pepsi didn't perform so smoothly. During the 1980s, Pepsi's celebrity strategy faced several problems. The first was a pyrotechnic stunt that left Michael Jackson dependent on painkillers. In 1987, David Bowie (another of Pepsi's famous faces) was accused of sexual assault, forcing the company to immediately drop him and the advertising campaign surrounding him.
A number of other marketing mistakes, such as the Pepsi ad that ridicules rival brand Coca Cola while actually helping Coca Cola, lead to Pepsi forever being a catch-up brand. Pepsi poked fun at Coca-Cola's famous polar Santa bears in what they thought was a hilarious ad campaign that actually helped their rivals.
In May 2012, Brad Jackman, Pepsi's new chief creative officer, was tasked with creating a new global campaign. He spent nine months and more than $5 million to figure out:
Coca Cola is timeless, unlike Pepsi.
Among marketers, it is believed that in this case the product category is associated with a low degree of consumer involvement, it is mainly an impulse purchase with a predominance of very frequent cycles. In such a category, brand recall must be maintained at the highest levels. The reason is that it is quite easy to switch consumers. Even a strict follower may choose a competing brand if the favorite is unavailable or easier to obtain. Consumer loyalty in such categories tends to be fickle. Yes, there will always be a core core of consumers who won't switch, but they tend to be a minority. The key challenge facing brands in such a category is to maintain top-of-mind-recal, protecting core consumers, driving brand engagement and increasing brand loyalty.
There are two ways to do it: the Coca-Cola way and the Pepsi way .
In my opinion, this cannot be discussed in the context of right or wrong. Both options are successful strategies, and both companies are successful in key markets. Pepsi prefers to target young people through design changes. Constantly re-visualize the brand; generate through this high levels of recognition with loud advertising. Coca-Cola, on the other hand, uses its iconic brand status to maintain high recognition. Coca-Cola can afford to do this because they are a leading brand around the world. On the other hand, Pepsi is quite happy with its “non-leader” status, which gives freedom to experiment. This makes Pepsi an adaptive, responsive and modern brand, which in my opinion is better suited to new markets.
And yet, as a specialist and follower of Jack Trout, the Coca-Cola approach is closer to me. Coca Cola has its own message, brand identity and they match the logo; timeless and classic. Pepsi, on the other hand, doesn't have this. They don't have such a strong key “hook” for their brand that attracts people, there is no clear positioning message for advertising. Everything about the Pepsi brand just seems like a bunch of random decisions. Random can be big if done right. However, when randomness is not what you're aiming for, then it's just a term, something that people talk about but don't quite understand how to perceive you or your product.
When comparing Coca-Cola and Pepsi, in my opinion, Coca-Cola's brand strategy looks more consistent.
Coca-Cola clearly understands the value of maintaining its original brand in a classic cultural tradition. Pepsi, on the other hand, changes its logo over time in an attempt to follow popular culture. It's clear that both companies have diametrically opposed views on the word "tradition" when it comes to logo design. Coca-Cola retains the original logo, which is classic and nostalgic, capable of evoking sentimental associations. On the other hand, Coca-Cola, while remaining classic, deliberately creates compelling advertising campaigns that exploit the ever-changing aspects of popular culture. The result is a brilliant brand strategy that balances the classic and nostalgic with the new and relevant.
Well, as a consumer, I might have chosen Pepsi if the logo had remained the way I loved it, it is the Pepsi identity of the 70s and 80s that is nostalgic and classic for me. I constantly catch myself wanting to drink a can of that same Pepsi. I was a Pepsi devotee for many years, but then I somehow switched to Coca-Cola. Part of this was because the Pepsi brand had become diluted for me.
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