In order for a cafe or restaurant to make a profit and attract customers, it is not enough to just build the business correctly. It is very important to come up with a good, interesting, catchy and memorable name. This article suggests exploring 30 options. beautiful names, one of which may be your cafe, restaurant, club or other private enterprise:
1. "Rendezvous" - in other words, a meeting. This is a very good and memorable name.
2. "MEETING" - the same as RENDEZ, only in the Russian way.
3. "PROVENCE" is an excellent, modern and fashionable name, for example.
4. "TENDER MAY" - nostalgia of Soviet times.
5. "BRIGANTINE" - an interesting name that will always be heard.
6. "HUMMINGBRI" - a small bird. An easy and simple name, suitable for both a regular cafe and a children's cafe.
7. "PENGUIN" - which can also be dubbed as "GwinPin". A very simple, but at the same time not common name.
8. “SCARLET SAILS” is a phrase known from school. Suitable for the name of a youth cafe.
9. “BE PREPARED” - this name would be just right for a youth cafe or nightclub.
10. USSR - quite suitable for a cafe, bar with attributes and symbols of Soviet times.
11. "POBEDA" is an interesting and memorable name for a cafe of any type.
12. “RED SQUARE” - this name is especially suitable if the cafe area is decorated with red paving stones.
13. "COLUMBUS" is an unusual but memorable name.
14. "SUBMARINE" - the interior of the cafe is made in the form of a submarine.
15. "Thumbelina" - this name is suitable for a children's cafe.
16. “GOLDEN KEY” or “Pinocchio” - also suitable for a children’s cafe.
17. "BAIKAL" is a deep and rich name for any public institution.
18. "LEOPOLD" - a cheerful and positive name for adults and children's cafes and bistros.
19. “GOLDEN KHOKHLOMA” is an interesting name for a cafe, built from wooden beams with corresponding paintings inside the premises.
20. "TORTILA" - for children and adults, where a lot of sweets and various goodies are offered.
21. “JUBILEE” is a very common name that is suitable for a mini cafe.
22. "PIONEER" - nostalgia for the Soviet era.
23. "PEGASUS" is a simple and luxurious name.
24. “FAMILY” is a suitable name for family-run, inexpensive cafes with a large assortment of dishes.
25. "BANIFACIO" - the name for a children's cafe.
26. "GLOBUS" is an unusual and interesting name for a restaurant or cafe located in a resort town or near a body of water.
27. "NORTHERN LIGHTS" - a magnificent and colorful name.
28. "MIRAGE" is a suitable name for 24-hour cafes.
29. "ICEBERG" - the name for nightclubs or restaurants located on the sea coast.
30. "GULLIVER" is a sonorous name for a children's cafe.
Here are some names for your new cafe.
Yes, whatever you call the ship, that’s how it will sail. Naming a store correctly means a lot!
A well-chosen cafe name is one of the most important components of success. Not all entrepreneurs pay attention to this detail, and often such a step becomes the cause of many unpleasant moments: from difficulties in creating a positive image of the establishment to a decrease in attendance and the number of regular customers. To name a cafe correctly, you need to carefully prepare, familiarize yourself with the recommendations of professionals in the field of naming (the process of creating a unique name) and take into account many practical nuances.
What is the name of the cafe?
In most cases, entrepreneurs pay very little attention to choosing a cafe name. To make a profit is the main goal, and few owners realize how important the name of the establishment plays in this process. Usually the main criteria are sonority and personal preference. They often use personal names, for example, relatives, as well as words in foreign transcription. But it often happens that the name is chosen incorrectly, it does not correspond to the concept of the cafe, it is in tune with the name of another enterprise, it is difficult to pronounce and remember, which is why it is more repulsive than attractive.
The main purpose of the name is not only to identify the establishment. It should evoke positive associations, pleasant emotions, distinguish it from competitors, focus customers’ attention on advantages, novelty, and reflect the uniqueness of the enterprise’s operating concept (Russian-style menu, Asian cuisine, fast food cafe). It is the name that first attracts the consumer’s attention, forms his impression of the service, creates the right atmosphere around the retail facility, provokes the emergence of the right associations and, as a result, influences the decision to purchase a product or service. It is also important to take into account the high level of competition in the hospitality industry, which includes the catering segment, including cafes, which requires business owners to use different marketing tools. This will make it possible to increase the volume of services provided, increase the number of regular customers and properly influence the target audience.
Advice: after studying the basic recommendations of naming professionals regarding choosing a name for a cafe, it is worth analyzing the names of enterprises of the same format in your region, seeing in practice the mistakes and successful choices of competitors. Sources of information will be social networks, business portals, and city forums.
Criteria for choosing an original name for a cafe. It should:
- Be harmonious and unique.
- Easy to say and memorable.
- Harmonize with the concept of the establishment, its style, the focus of the menu, and the format of work.
- Take into account the preferences and expectations of the service consumer, encourage him to visit this particular establishment.
- Give an accurate idea of the scope of activity, the specifics of the establishment, clearly identify the brand and not create false expectations.
Cafe name - examples
You can choose beautiful names for cafes yourself, using information from the Internet, social networks and thematic forums. If necessary, you can always turn to professionals for help. We recommend choosing a name based on several criteria from the list:
- Uniqueness. As an option, a neologism is used (this will allow the establishment to stand out from competitors and achieve greater recognition at lower costs thanks to a non-standard approach). For example, “Chaikoffsky”, where the name of a famous composer and words on the topic of providing services are played on; “SeaZone” - the name was created by merging two words: sea - sea and zone - zone, belt (in such a cafe the emphasis is on Mediterranean cuisine); “Pate” - the designation of food is used as a name that hints at the special position of this dish on the menu, the relaxed atmosphere in the establishment;
- Brevity and significance. This will make it easy to remember, perceive the name, pronounce it without difficulty - “Semaphore”, “Khmeli-Suneli”, “Juice”;
- Emphasis on the specifics of the services provided - “Karchma”, “CoffeeMania”, “CampFood”, “H2O”, “STARBUCKS”, “Stroganov-Grill”;
- An indication of the style or standard of living, price category (if this corresponds to the concept of the establishment and the needs of the target audience, otherwise such a name will only confuse the consumer). For example, “El Gusto”, “Kyoto” (Japanese cuisine), “Pan Smetan” (Czech cuisine), “Royal Pub & Mini Restaurant”, “Royal Ration”, “Hard Rock Cafe”;
- Using surnames, first names (but this approach must be used carefully; it is not advisable to choose personal names) - “Donna Olivia”, “Anderson”, “Jean-Jacques”.
Advice: When choosing a name for a cafe, it is important to consider the possibility of legal conflicts. It is necessary to first clarify whether trademarks with the same name are registered in this class of services, such that they are not subject to registration as a verbal trademark. You can clarify this by using the federal information resource Unified State Register of Legal Entities.
20 Worst Cafe Names
Most of the mistakes that are made in the process of choosing a name for a cafe are typical. If desired, an entrepreneur should devote a little time to studying some aspects of naming in order to avoid the most serious errors. Most often, gastronomic business owners make the following mistakes: they choose difficult-to-pronounce words that do not correspond to the sound structure and rhythm of the language, which makes them difficult to remember; names that do not correspond to the format of the services, mislead the client, and are completely unrelated to the subject of the services provided. Often, owners opt for banal names that have already been used by several companies in almost every city (and often they have a different profile of work - selling jewelry, dentistry, cosmetic services, for example, as is the case with the name “Pearl”).
Examples of bad cafe names:
- The names are not related to the subject of the services provided, they are geographical names: “House”, “Topaz”, “Troika”, “Neman”, “Academy”, “Sahara”.
- They mislead the consumer: “Nigora” (created from an Uzbek name, but will be incomprehensible to most customers), “Receptor”, “Lampshade”.
- They evoke unpleasant associations, emotions, and can be interpreted in two ways: “Piece”, “Panaehali”, “Pieces”, “Hachiko”, “Seven Cockroaches”, “Paradise Hell”, “Clockwork Eggs”, “Buchen House”, “Sektacafe”.
- They are banal, confused in the mind with other names, do not help to identify a particular cafe, do not emphasize its uniqueness: “Youth”, “Spring”.
Save the article in 2 clicks:
The modern market offers a huge number of goods and services, and now the client’s choice depends not only on the characteristics of the product, pricing policy, but also on the image that has developed in the consumer’s mind, as well as the atmosphere in the establishment. For truly successful activities, it is necessary to create a positive image, a corporate style of the cafe, and focus on what distinguishes it from its competitors. And choosing a beautiful name is one of the most important steps on this path.
In contact with
When you say Irish, what do you think of?
If you say "Lola", who do you see?
Which establishment has better coffee - Bull Frog or Cow Cafe?
Where is the best food - "Quick and Easy" or "Crazy"?
When opening a cafe or restaurant, choosing a unique, memorable name is an important part of the business planning process.
The name you give your cafe or restaurant can influence its success. Every word has meaning, and words create stories that are reinforced by visual stereotypes.
Let's look at the features of naming a catering establishment.
Simplename for fast food cafe
How to name a cafe or restaurant beautifully: stages
- Studying the market and competitive environment. This is necessary to understand how competitors position themselves and what the owner needs to stand out in the market.
- Target audience analysis to determine what customers expect from you and what influences their choices.
- Developing a positioning strategy- this is a way to correctly present the features of the establishment.
- Generating titles. Using the previous three steps, you can narrow down your search for the optimal name. Having studied all the nuances, experts will select the most beautiful names for a cafe or restaurant.
- The bestoptions tested in focus groups. With their help, they choose the optimal name for the establishment.
Branding agency KOLORO will analyze the market and target audience. The company’s specialists will also study the competitive environment to identify possible risks and minimize them.
What is the correct name for a cafe?
- The name reflects the atmosphere. You shouldn’t call the cafe “Egg” if, apart from omelettes, eggs are not used anywhere.
- When using your own name, it is worth considering how this will affect your SEO. For example, naming a cafe “Lamonosov” will cause the restaurant’s website to not appear on the first page of Google search results (after correcting it to Lomonosov).
- The name of the establishment should be easy to remember. For example, “Lastochka”, “Sreda”, “Banka” (restaurants in Moscow).
Popular cafe name, which is easy to remember
- It is important to consider the cuisine that is offered to visitors. You shouldn’t call a restaurant “At Ashot’s” if the menu only includes sushi.
- It's worth checking how the name sounds in conversation. The answer “I’m at Ikra” to the question “Where are you?” sounds better than "I'm in the Groove."
- The name must be unique. Using someone else's name will cause unpleasant consequences.
The branding agency KOLORO cafe or restaurant will suggest the best one and create your establishment.
Original spelling of the restaurant name
What is the best name for a cafe: options
- Name generator. On the Internet you can find dozens of name generator sites for establishments of any caliber. All you need to do is enter the name, type of products you plan to sell, location, and the robot will select the name of the cafe or restaurant. Many restaurant name generators simply combine similar sounding or random words. This is the simplest, but not the most successful way to name a cafeteria.
- When coming up with a name for a cafe, first imagine how it will look, for example, on a cup or a waiter’s clothes. If a potential name doesn’t fit or looks awkward, you should choose another one. For example, The Laughing Goat is a funny name for a coffee shop in the USA, which was chosen in this way.
Cafehe Laughing Goat("The Laughing Goat")
- Experiments with words: add or remove letters, swap or combine two words. For example, the famous chef Wolfgang Puck named his very first restaurant Spago. There is also a restaurant "RGO" (Russian Geographical Society) - for those who like to travel.
- When naming a restaurant, you can use a significant date in life or a favorite place. This was the case with the Attica restaurant in Melbourne (Australia), which was recognized as the best restaurant in the country in 2017.
- Brainstorm with creative people to come up with a list of original titles. This is how the name of the Cofax coffee shop came about. This is an abbreviation of the phrase "coffee in Fairfax" (Los Angeles area, USA). The name came up during a discussion about the Dodgers (Los Angeles baseball team). The coffee shop's creators realized that if you combined the phrase "Fairfax coffee" you got Cofax, which fit the theme.
Find out how naming dockets work from the KOLORO branding agency. To do this, just look into. We know what to name a cafe so that it makes a profit.
Creative cafe name
How to come up with a name for a cafe or restaurant: popular methods
When choosing a restaurant name, you should consider the impression it will leave on customers. Will it be unforgettable? Can they say the name or write it down?
- The cafeteria can be named after its location. This is what they did with The French Laundry (English: “French Laundry” Napa Valley, California, USA). This is one of the most popular restaurants in the country. The restaurant building housed a French laundry during the 19th century. The building was once a brothel, but the restaurant owners refrained from using such names.
- The original name for a fast food cafe is the name of the main dish. This way, customers will know that, for example, at Pelmennaya they will enjoy the taste of dishes made from dough with filling (dumplings, dumplings, khinkali), and not Peking duck.
Name of family restaurant
- A cafe or restaurant is the brainchild of the owner, so the name of the owner or people dear to him can be used in the name. The oldest catering establishment was opened in 1725 in Madrid. Then it was called Botin, and it was owned by the Botin spouses. While waiting for a decision on admission to the Royal Academy of Arts, the artist Francisco Goya worked as a dishwasher in the tavern. In the 19th century, the nephew of the last owners became the owner of the restaurant, so the name was changed to Sobrino de Botin. Under this name it is listed in the Guinness Book of Records. The restaurant has become one of the most visited places in Madrid.
- Using numbers in the name is another way to differentiate yourself in the market. For example, the Caucasian restaurant “5642 height”. This figure is the height of the highest point in Europe, Elbrus.
- The name depends on the format of the establishment. For the name of the anti-cafe, words related to time are suitable, for example, “Dial”, Local Time. The name for a children's cafe should use the names of fairy-tale characters, sweets, and images from the world of children's fantasies: Orange Cow, Totya Motya.
- Contact the specialists of the KOLORO branding agency. We created a corporate identity and a unique name for the restaurant.
Loading...