Coffee selfish species. Coffee "Egoist" is a great Swiss drink. Egoist platinum – a spectacular blend

It is sometimes said about “Egoist” coffee that it fully lives up to its name: once settled on a shelf in the kitchen cabinet, it will remain there forever and will not tolerate any other coffee nearby.

The owner will simply become his fan and will not buy anything except “Egoist”.

Country of origin, and in this case there are two of them - Germany and Switzerland began to jointly produce the product, the likes of which no one has ever supplied to the international market: they began producing coffee using completely new technologies, taking into their own hands the entire process, from roasting the beans (by the way, of the best quality) to packaging the finished product in cans and bags.

The basis was taken from many years of Swiss experience in the coffee industry. Moreover, this did not become a “repetition of the past,” although it would seem that something new could still be discovered in instant coffee.

"Egoist" has become an innovative product: This is an instant drink (which we usually whip up) that has all the qualities of ground coffee, its aroma and taste (which we love very much, but due to time constraints we rarely brew).

Experts characterize this coffee as soluble-ground, and not powdery, but in crystals.

Production technology

“Egoist” is produced using the latest patented In-Fi technology.

Its secret is as follows: natural ground coffee in powder form is placed in a crystal (or shell) of instant coffee.

The “filling” can account for up to thirty percent of the total volume of crystals. Being hidden under the shell, it is not so susceptible to external influences - protected from oxidation, retains all the best properties of the natural product, its taste, aroma.

In addition, thanks to the unique technology, the service life of the product is extended, without any significant loss of quality.

Manufacturers pride themselves on using the finest raw materials– elite Arabica varieties and glacial alpine water. The selection of components is carried out by high-level professionals. You can find out about it by following the link.

Quality is also supported by the fact that the entire technological process takes place at one enterprise, and is not “scattered” among related companies. This helps to ensure careful control at every stage of production.

Anyone can evaluate the result of these efforts by tasting the drink, as well as seeing with their own eyes how quickly the coffee is prepared: crystals poured into a cup dissolve in half a minute.

Interestingly, the lid for the coffee can follows the shape of a crystal and looks very stylish. However, this sometimes causes criticism: not all consumers know how to approach the lid correctly - its sharp corners get in the way.

The Internet tells about a case where one woman, trying to open a jar, accidentally broke it.

Egoist coffee production technology:

Types of coffee "Egoist"

The “Egoist” assortment is represented by coffee beans, ground and instant. Instant drink varieties are especially popular, while coffee beans and ground coffee are losing ground a little today.

It’s just that not every person can afford to prepare a drink in the morning according to all the rules of coffee art, especially when there is a worthy quick alternative.

In beans

Of the grain types today, the most popular is Egoist Noir. It is preferred by those who equate the process of brewing coffee to some kind of sacrament.

Composition: a mixture of Kenyan Arabica beans collected in highland and lowland areas. The drink made from these beans has an unusual chocolate-vanilla taste and aroma.

“Egoist Noir” beans are also Arabica, but dark roasted, brought from Papua New Guinea. These beans contain a bitterness, which makes them similar to Robusta.

We wrote about which coffee beans are better, with people’s reviews.

For example, fans of the brand "Egoist Special" They believe that there is no other drink in the world that can equal it in quality, and they characterize it in one word: “Extraordinary.”

Sublimated "Platinum" attracts many with its fruity notes, which are quite rare for coffee. They appear in the drink thanks to the unique Kenyan Arabica.

“Egoist Privat” is interesting for its velvety, chocolate taste.

"Extra Original"(the short name of this brand is “Egoiste XO”) is distinguished by a rich taste and a long aftertaste. Manufacturers of this product are proud that the raw materials for it are collected from environmentally controlled sites that are constantly under the supervision of independent experts.

And another important point: to prepare a kilogram of “Egoiste XO”, 4 kilograms of raw materials are spent, which exceeds (and significantly) the standards accepted throughout the world.

What this means for consumers is that this coffee is more economical and can be used in smaller cups than usual.

“Very Special” (“Egoiste VS”) is a refreshing taste with a slight orange sourness. The raw materials for this drink are brought from the mountain slopes of Kilimanjaro.

How much does Egoiste coffee cost?

As a premium product, "Egoist" is quite expensive.

The cost of a kilogram of grains is 910 rubles. and higher. The price of one hundred grams of ground coffee is 380 rubles. and higher.

Here are some average prices that online stores set for 100 grams of product:

You can buy “Noir”, “Specil” or “Velvet” in capsules(pack of 8 five-gram capsules) for 250 rubles.

The premium coffee product under the daring and shocking name “Egoiste” has long been known to coffee lovers. It is chosen by those who do not regret paying money for quality. After all coffee selfish costs an order of magnitude more than its “middle segment” coffee counterparts.

The premium quality of the drink is stated in everything: the quality of raw materials, packaging, innovative production technology and price.

Coffee producer Egoiste

It is manufactured by a joint Swiss-German company. The entire production cycle is always concentrated in one plant (in Germany or Switzerland), which greatly affects the quality of the product.

An interesting fact is that 75% of the world's coffee product transactions take place in Switzerland.

Advantages of Swiss Coffee Egoiste:

1.The production uses coffee beans of the highest quality - rare types of Arabica.

2. Special alpine glacial water.

3. Constant process of improving production technology.

4.Process quality control.

5.Innovative approach to product packaging.

Kinds coffee Egoist


In the “selfish” coffee collection you can find all three varieties: instant, ground, and beans. According to reviews from coffee lovers, it deserves attention egoiste instant coffee. It has a truly unique taste and here's why.

Now almost every coffee manufacturer has a so-called “ground in instant” product. It is also in the assortment of this brand.

Taste instant coffee egoist much higher. This is influenced by the excellent quality of raw materials and a higher percentage of ground grains in the freeze-dried granule (up to 30%). This technology is patented and is called IN FI.

What is the result?

A cup of strong drink with a freshly brewed taste and coffee grounds at the bottom of the cup. Suitable for busy coffee lovers who have no time to waste on preparation, but who appreciate a natural drink.

Range coffee Egoist

Sublimated types of the brand are presented for every taste:

coffee egoiste special– 100% Kenyan Arabica is used, IN FI technology, up to 20% ground in instant, the taste is dense, velvety, strong.

— Very Special – the characteristics of the drink are enhanced by the content of 30% ground grains in the granules. The taste is even richer.

— XO (Extra Original) – contains up to 30% ground product; during production, raw materials are used, the cultivation of which is controlled by experts. The taste is noble, aromatic, refined.

egoiste platinum coffee– classic sublimated coffee egoist platinum from a combination of Arabica varieties from Kenya and Colombia with a fruity aftertaste.

— Privat – based on the best varieties of Kenyan Arabica, subtle floral notes, velvety taste and pleasant aroma.

Ground coffee egoist not as popular as freeze-dried. However, there are good brands, for example Espresso. The prepared drink has an Italian taste due to the dark roasting of Ethiopian and Cameroonian Arabica beans.

Not so good egoist coffee beans. But he also has his fans. For example, at coffee egoiste noir. This is a mixture of lowland and highland Arabica. The resulting drink has a pleasant chocolate-vanilla taste.

Coffee Egoist: the price justifies the quality

All products of this coffee manufacturer are positioned as premium, and it is logical that their price is higher than that of other coffee brands. Thus, the price for a package (100 grams) of any type of freeze-dried egoist ranges from 400 to 600 rubles, for a package of ground and grain (250 grams) - from 350 rubles.

The choice is always up to consumers. To find your coffee brand, you need to try. And having tried “Egoiste”, many people stay with it forever.

Almost all coffee lovers have heard about Egoiste brand coffee. Bright, beautiful packaging attracts attention on the shelf. But what's inside? We tell you in detail about the manufacturer, manufacturing features, prices and opinions of real customers.

About the brand

The Egoiste coffee brand belongs to the Moscow coffee house “Khors”, a company that also produces other types of coffee drinks, including Bushido, Grande, Moskofe. Horse does not have its own factory, and they order production in European workshops, in particular, for Egoist coffee, these are Germany and Switzerland.

The country of manufacture indicated on the packages may differ - this is normal.

Raw materials and production

The company states that only selected Arabica beans, the rarest and most expensive, are used to make Egoist coffee. It’s difficult to say whether this is true, but usually, for the production of instant coffee, it is not the best type of beans that is taken, as a rule, these are deformed or broken beans, since everything really valuable is sold in the form of beans.

In any case, production in European factories allows us to guarantee the quality of the products, so you can buy Egoiste coffee if you like it in terms of taste.

Range

The company mainly offers Egoiste instant coffee, but also ground and bean coffee. In general, you will definitely find your format. Banks look presentable and stylish, which is why they are often bought as gifts.

Soluble-ground

To produce these types of Egoist coffee, the Swiss plant used the In-Fi method - ground coffee in instant. Placing finely ground grains inside the crystals prevents oxidation and preserves taste and aromatic properties. It cooks in half a minute, has a bright smell and taste, and the grounds remain at the bottom of the cup.


Soluble

For the following drinks, freeze-drying technology is used, the most widespread today. The result is beautiful crystals that are almost undamaged during transportation, but dissolve quite quickly in the cup. Made in Switzerland.


This is coffee made in Germany. A blend of Arabica from Kenya, collected in the highlands and plains. Grains from the plains have a brighter, multifaceted aroma, while high-mountain Arabica gives a recognizable rich taste. The taste is slightly citrusy, with a slight sourness; the aroma contains notes of blood orange and a little vanilla.

The manufacturer does not write anything about it on its website, but this product can be found in stores. Arabica beans from Papua New Guinea are darker (Viennese) roasted, due to which the aroma is slightly lost, but the drink becomes really strong, intense and slightly bitter, exactly the way espresso should be. The taste reveals roasted nuts and the ripeness of sweet fruits, and the aroma contains notes of hazelnuts. Manufactured in Germany.

Sold in bright, eye-catching purple packaging, 100% natural. The composition includes Arabica from Papua New Guinea and Ethiopian plantations. The taste is deep, rich, there are notes of red wine, a light aftertaste of ripe tropical fruits. Manufactured at a factory in Germany.

Not all manufactured products are listed on the manufacturer’s website; there are many more of them in stores, so if you come across something different, it’s probably a new line, and you shouldn’t be surprised.

Prices and where to buy

The price of Egoiste coffee is average, but in some way the buyer pays for the image - 100 gram cans look beautiful, solid and expensive. Egoist bean coffee, packaged in foil bags, costs less than instant coffee. Here are the approximate prices for some brand products:

  • Noir beans, 250 g – 370 rubles;
  • V.S, 100g – 660 rub;
  • X.O, 100 gr – 570 rub.;
  • Noir, 1kg, grain – 1400 rub.;
  • Noir instant, 100g – 500 rub.;
  • Private, 100g – 450 rub.;
  • Espresso ground, 250 g – 280 rub.

You can buy Egoiste coffee in a variety of stores: for example, in Pyaterochka, Auchan, Utkonos, in individual retail outlets that sell coffee and tea products, in markets, in mini-shops. And, of course, order from online stores with delivery to any city in Russia.

Prices in different stores can vary greatly, so if you order online, look through all the offers; for one item the difference can be 100-150 rubles.

    For the first time in the history of coffee - a unique product - Egoist Special! Natural 100% ground roasted "Arabica premium" coffee inside each instant freeze-dried coffee crystal, thanks to In-Fi technology. Ground coffee Egoist is reliably protected from environmental influences by the shell of freeze-dried coffee! The taste and quality of freshly brewed coffee! Easy and quick to prepare! The density of Egoist Special is higher than that of regular instant coffee. Therefore, you need to pour a little less of it onto a standard cup than you are used to. Coffee Egoist In-Fi is Swiss coffee, it is produced at the HACO Ltd. plant. Jar size: 16cm * 6cm * 7.5cm. "Arabica Premium" is distinguished by its grains of extraordinary hardness and long ripening. These varieties are valued all over the world for their deep, long aftertaste, in which pleasant “smoky” notes with a chocolate tint can be detected. Arabica blend: Veracruz/Montana. Information for wholesalers: 9 pieces in a box.

    Characteristics

    Weight, kg 0.1
    Type of coffee Instant coffee, Sublimated coffee in crystals, Instant coffee with ground inside
    Trademark ..Egoiste
    As a gift ..Last Bell, ..Miner's Day, ..Teacher's Day, ..Builder's Day, ..Valentine's Day, ..Birthday, ..Victory Day, ..Medician's Day, ..Railroadman's Day, ..Motorist's Day , ..February 23
    Region of growth ...Colombia
    Flavors and Additives ..No fragrances
    Raw materials ..Arabica
    Sale ..packed
    Package ..Glass
    Country of Origin ..Switzerland
    Length, mm. 70
    Width, mm. 60
    Height, mm. 155
  • You can ask any question you are interested in about the product or the work of the store.

    Our qualified specialists will definitely help you.

    We have a huge range of products for retail and wholesale customers, which can be ordered online and purchased in any way convenient for you, with delivery of your choice. The cost of delivery depends on the weight (volume) of the parcel and the city of delivery.

    How to place an order:
    1. Select a product and add it to your cart.
    2. Place your order by filling out all fields of the form.
    3. By filling in the delivery city, you will see the possibilities and exact cost of delivery for your locality.
    4. After clicking the "Confirm order" button, your order is reserved.
    5. Pay for the goods within 20 minutes if you choose on-line payment methods: cards (MIR, VISA, MasterCard) or electronic money (Yandex.Money, QIWI Wallet, WebMoney).
    6. The manager will call you soon if you choose:
    Payment:
    Cash upon receipt
    By transfer to a current account
    C.O.D
    Delivery method:
    Own courier service “Coffee and Tea Shops” (for Chelyabinsk)
    Order table (for Chelyabinsk)
    Receipt from the warehouse of the transport company
    Receipt at Boxberry pick-up point or SDEK
    Courier services EMS and SDEK
    Receipt at the post office

    The geography of our customers is all over Russia, Kazakhstan, Belarus and other countries.

Margarita

Reading time: 4 minutes

A A

The Egoist brand occupies a leading position in the coffee market and is very popular among consumers. A wide range of Egoist coffee allows each customer to choose a specific drink according to his taste. The brand produces grain, instant, and ground products. Having once tasted the elite coffee Egoist, a person will forever remain a fan of it.

Features and technology of making Egoist coffee

They produce an elite drink according to certain technologies and extensive experience. It is manufactured using the latest technologies in factories in Switzerland and Germany. All stages of production take place in one plant, starting from and ending with packaging of finished products. In special factory laboratories, grains are examined and only high-quality ones are selected.

Egoist is coffee made using innovations from elite varieties. This exquisite product can be an excellent gift, thanks to its excellent qualities and beautiful packaging.

Manufacturers use only the best Arabica varieties. The quality of Egoist coffee is also affected by ideal production conditions and innovative technologies. Masters of their craft produce truly exquisite coffee, which has no analogues, and which is very popular all over the world.

The most expensive coffee in the world is Kopi Luwak, which is produced from the droppings of small musang animals. Its cost per kilogram is about one thousand two hundred dollars

The Egoist coffee line is represented by different types: grain, ground and instant.

Egoist Special is considered the most famous and elite drink; it belongs to instant products. It is produced according to the latest technologies, so the quality and taste characteristics are in no way inferior to grain. So, in the morning before work, instead of brewing coffee in a Turk, you can easily and quickly prepare instant coffee.

Manufacturers have combined instant coffee with ground coffee in one product. Therefore, when brewed, the drink has the taste of a ground product, while dissolving in water. To produce this type of Egoist, you need glacial water and high-quality Arabica varieties. In the production process using new technologies, roasted ground coffee is placed inside the soluble granules. The soluble product contains up to twenty percent ground.

This idea was invented because plain ground coffee tends to oxidize over time, and its taste then resembles lemon. The product, made using the latest innovations, is stored in crystals for a long time and does not become sour. Although the appearance of the granules does not differ from the usual soluble ones. Thus, the aroma of Arabica coffee does not disappear for a long time.

Types of coffee Egoist

It combines the high quality of ground and ease of preparation of instant. After drinking the drink, you can see coffee grounds at the bottom of the cup, which proves its quality and naturalness. The price of Special is quite high and amounts to about four hundred rubles per hundred-gram pack. Coffee connoisseurs claim that such a wonderful product is worth the money. And customer reviews are also positive; this coffee has no analogues in the whole world.

Egoist Very Special

It differs from the previous one in the higher content of ground product by ten percent. To make it, they take Kenyan varieties that grow on the slopes of Kilimanjaro. The fruity aroma and orange notes in the taste give the drink originality.

Natural, also popular among true gourmets of the drink. The coffee beans are made from Kenyan and Colombian Arabica beans, giving them excellent flavor and rich color. The drink is incomparable due to its delicate fruity taste, which is present in Arabica beans from Kenya. The cost of a hundred-gram pack is three hundred rubles.

Egoist Extra Original

To produce one kilogram of product, four kilograms of coffee beans are used, which exceeds European standards. The brewed drink has a strong taste, so when preparing it you should use less coffee than usual. Egoist Extra Original contains thirty percent natural ground grains. Suppliers deliver it to us at a price of six hundred rubles per package weighing one hundred grams.

A grain product that is made from . The certified drink has a pleasant aroma of vanilla and chocolate. The cost of Noir is about two hundred rubles per pack weighing two hundred and fifty grams.

Egoist Espresso

A blend of Cameroonian and Ethiopian Arabica beans. The taste of the finished coffee is rich, strong, reminiscent of Italian espresso. We sell it at a price of two hundred rubles per pack weighing two hundred and fifty grams.

How to brew coffee Egoist

  • Two teaspoons of freshly ground coffee beans;
  • One hundred milliliters of water;
  • Sugar to taste.

Pour grains and sugar into a Turk, add water and place on low heat. As soon as the liquid begins to rise, remove the cezve from the heat. When the foam drops, return to the heat again. This procedure should be carried out three times, only after which the drink is considered ready.

Loading...Loading...