Greedy baristas
Friendly young people who show with all their appearance that they want you to feel comfortable. Therefore, they waste your time talking about the weather and mood, although it is clear that you just need coffee. In fact, the task of any barista is to force the person who enters the coffee shop to buy as much nonsense as possible that you don’t need. The more a guest takes at a time, the higher the average check and the more likely it is that the coffee shop will meet its daily budget. Therefore, for a barista, there is nothing worse than hearing a standard order of cheap, freshly brewed coffee. Such people are hated almost more than all other visitors. Don't you understand where you've come to? It's Starbucks! You can’t get “just coffee” here! Why don't you order syrup, whipped cream, caramel topping (the milk is free, so it doesn't count), or buy a croissant to go with your drink? Taking just black coffee is tantamount to a slap in the face to the entire consumer structure.
How to make the barista not hate you: come up with a cool combination like “medium roast latte with two pumps of vanilla syrup,” as most businessmen who come to Starbucks do, or, at worst, take an Americano with cream. Otherwise, the guys behind the counter will look at you with contempt, and when you leave, they will say: “He is so poor that he can only afford coffee for 165 rubles.” As if they could afford it with their barista salary.
Changers
At the Starbucks checkout, a five-thousand-dollar bill evokes only one reaction: a cry of “Khabarovsk!”, a call to the shift supervisor, who must personally verify the authenticity of the banknote, and the removal of change from a special drawer for large sums of money, which the cashier most likely does not have. This means that the moment you receive your order is delayed indefinitely. The only thing that can justify the person standing in front of you with a five thousand bill is the presence of a large order. But as practice shows, a bottle of water, which can be bought much cheaper at the nearest grocery store, or a poor cookie for 125 rubles is all he needs. A request to look at a smaller bill is considered by him as sabotage and an unbearable inconvenience. I would like to advise such people to learn to use the card and not go to Starbucks to get change.
People asking stupid questions
There is nothing terrible about the person standing in front of you in line asking the barista about the seasonal type of coffee, the ingredients of a dessert, or the route to the metro. But most often they ask completely different questions: “Where is your toilet here?”, “Where can I get sugar?” or “Where can I find a table with power outlets?” Naturally, they fall into the category of idiotic (considering that all of the above can be easily found on your own) and cause poorly concealed irritation in the queue behind. A special laugh is caused by people who, having not had time to pay at the checkout, are already running to the barista for an espresso machine, shouting: “Where is my coffee?”, as if it should be prepared the same second the order was placed. It’s not clear whether this behavior can be attributed to impatience or slow-wittedness, but some people, when they come to Starbucks, clearly expect that they will not only be served coffee, but also be seated at the best table and then taken arm in arm to the restroom. People, wake up, this is a chain coffee shop!
laymen
If a person does not speak Italian, it is forgivable. But when the bulk of Starbucks customers pronounce well-known coffee drinks like “double expresso” and “grande latte”, then you want to take the bat. There is another type: people who stand in thought at the cash register for five minutes (and before that ten in line) and then give out “I’d like some delicious coffee, please.”
Rednecks
Girls, know that if a man asks you out on a first date at Starbucks, check to see if meeting at the coffee shop is the start of the evening. If not, feel free to forget about it forever - invite a girl to spend the evening in a place where people should spend from two minutes (if you came for coffee to go) to a maximum of half an hour (if you have a short business meeting or need to convey something), then he a) doesn’t have money for a normal restaurant, b) he doesn’t care whether you like him or not.
The second type of redneck is a person who orders the cheapest coffee in the morning and sucks it until the evening, when he leaves after sitting all day in a coffee shop because of the free Wi-Fi. Both types are not prosecuted by law, but are worthy of contempt.
What is Starbucks? The most aromatic coffee and cozy atmosphere, delicious cakes, fresh sandwiches, pleasant music and free Wi-Fi. More than 60 countries in the world, including Russia, have sheltered and loved the most famous coffee shop. Students, businessmen and creative intellectuals are especially fond of drinking coffee at Starbucks Coffee.
Starbucks development history
The history of Starbucks is a story of true success. Over more than forty years of history, a small store specializing in the sale of coffee and equipment for roasting it has turned into the largest coffee shop.
The company was born in the United States in 1971, when three people got together and opened a coffee shop. Subsequently, several more stores were opened. In 1987, after paying $4 million, Starbucks was bought by Howard Schultz (he previously worked at this store), the owner of the caffeine chain. Since then, the company received the name “Starbucks Corporation” and began its rapid rise in the international market.
Since 1996, cafes bearing the company's name have opened all over the world. The name Starbucks refers to the name of the first mate of the whaling ship from the novel Moby Dick (by Herman Melville).
Starbucks has been seen to use aggressive advertising methods due to the highly competitive market. Prices for coffee and products are acceptable, but higher than many competitors. Many entrepreneurs are interested in the Starbucks franchise in order to open an establishment of the same name, so the chain of coffee shops is expanding every year.
In 2011, when the company celebrated its fortieth anniversary, a rebranding was carried out: the logo and design of the cafe were changed, and a new menu was introduced - ice cream, sandwiches, tea.
During the existence of the company, four logos were used:
Starbucks logo from 1971 to 1987 
Starbucks logo from 1987 to 1992 
Starbucks logo from 1992 to 2011 
Starbucks logo since 2011
Today, the company's logo features the white face of the Siren on a green background.
Starbucks franchise
Coffee shops began opening in other countries around the world in 1996. The first country in which a coffee shop opened was Japan. As of 2007, there were already 15,700 Starbucks Coffee shops in the world, and in 2012 there were already 19,435 cafes. The American corporation controls 30% of the total number of coffee shops, the rest are open under license.
The very concept of a “Starbucks franchise” does not exist, since the company does not sell a franchise in the generally accepted form. How is Starbucks spreading?
- The owners of the Starbucks brand consider each proposal to open a new cafe individually.
- In America and Europe, Starbucks advances by purchasing other coffee chains, after which the coffee shops exist as joint ventures.
- Private investors can also open a Starbucks Coffee store, but the terms of the licensing agreement will be very strict.
- Throughout the history of the company, there have been single sales of the official franchise, and the buyers were very famous people.
- Private investors simply enter into an agreement for the use of the brand, the purchase of equipment, the transfer of technology and the amount of monthly payment.
- A licensing agreement differs from a franchise in that new coffee shops are limited in benefits, and their owners cannot benefit from advice and support from official representatives.
Currently, Starbucks coffee shops employ a total of more than 150 thousand people around the world.
Development of Starbucks in Russia
The company's relations with Russia developed very difficultly. It all started when the first Starbucks cafe opened illegally in 2004. The American company Starbucks Corporation was suing the Russian company Starbucks LLC, which had nothing to do with its American counterpart.
The first official coffee shop of the famous brand opened in Russia in 2007 in one of the shopping centers in Moscow.
Russians immediately liked the coffee shop. In subsequent years, Starbucks cafes were opened not only in Moscow and St. Petersburg, but also in Rostov-on-Don, Yaroslavl, Yekaterinburg, Tyumen, Krasnodar and Sochi. According to data presented by mid-2014, there were 75 coffee shops in Russia, of which 64 coffee shops were located in Moscow.
Starbucks Coffee cafes are very popular in Russia. Delicious coffee and a homely atmosphere in the cafe did their job; often you can’t find a free table in the coffee shop even on weekdays. One of the nice features was a personalized cup on which the personal name of the person who ordered the coffee is written.
You can leave your comments and suggestions on the official Starbucks website.
Price
Opening a Starbucks cafe in Russia is quite difficult. This is due to many aspects - the story associated with the illegal opening of the first coffee shop in Moscow, large financial investments, and strict rules for opening.
In Russia, there is no official strategy for promoting the Starbucks coffee shop franchise, which creates difficulties for opening another establishment. A businessman who wants to open Starbucks in Russia resolves all issues with the parent company individually.
The estimated cost of a Starbucks franchise is about 2 - 2.5 thousand dollars for the arrangement of one square meter of establishment (on average 150 - 170 thousand dollars). This price includes the purchase of equipment, coffee, the purchase of necessary products, and construction work.
If you are interested in the topic of organizing a coffee shop, you can DOWNLOAD an inexpensive ready-made business plan for a coffee shop from our partners with a quality guarantee!
The average payback period for a coffee shop is more than two years. At the same time, entrepreneurs are confident that a well-known brand and competent management will help the establishment bring good profits.
Conditions
The American company Starbucks, working with private investors, prefers the quality of the establishment rather than the number of open coffee shops, so the terms of cooperation are very strict.
You need to be prepared for the strictest control from the head office over all areas of the coffee shop, from the interior of the cafe to the selected repertoire of music.
Basic conditions and requirements for operating a Starbucks franchise:
- Possibility of significant investment (about 170 thousand dollars).
- Availability of real estate in a convenient and accessible location, preferably on the territory of a shopping complex or in a building of social significance.
- Thinking through all the details of the future project and proposing conditions that might be of interest to official representatives.
- The future owner has an impeccable reputation; he must be a large and well-known businessman.
- An important, but optional condition is that the entrance doors face east or south, but not north. This is to ensure that visitors can enjoy the sunshine without the sun shining in their face.
If you can meet all these conditions and want to buy a Starbucks franchise, you can contact company representatives through the official website:
- Go to the company's official website (starbucks.com), find the Contact Us section, and then the Company Information section.
- Select the topic of the Franchising appeal and describe your proposal, provide information about your company, yourself, how much you can invest in the project (you need to write only in English).
- Write your contact information and be sure to check the box at the bottom of the page. This is done so that company representatives contact you.
Time has shown that Starbucks Coffee shops are popular all over the world and this business is thriving. If you have the desire and opportunity to open a Starbucks franchise location, then you can safely proceed to action.
I will continue with corporate logos. Logos surround us everywhere; every more or less decent company has its own logo. They definitely mean something. Let me give you an example from the company where I work - over the course of three years the logo was changed several times, the main sign remained, but the details changed. It would seem like what the hell difference does it make, but for some reason they changed it and spent money on it. Designers and developers receive a lot of money for this. Another example is the football team Shakhtar, the cost of developing a new logo is 6 million euros. FOR WHAT???
By the way, it looks like it's upside down.
The answers must be sought somewhere in neuromarketing. Symbols influence our emotions. Modern companies very often use ancient symbols and images. Obviously they are endowed with a certain power if they are used now.
STARBUCKS .
The most popular establishment in America. Below is the logo. Nothing seems remarkable, but what does a mermaid have to do with coffee shops? The type image symbolizes that Starbucks coffee is delivered from the far corners of the world
Let's dig deeper. Here is a picture from the 15th century. This Melusine.
(German Meerweib, Seejungfer, Melusine, French sirene)
A traditional fantastic figure of Western European heraldry, known in Rus' as unholy symbol . Depicted as a crowned naked woman with long flowing hair. Below the chest, her body turns into two fish tails symmetrically located on the shield, which the melusina holds with her hands. Sometimes this figure is depicted armless, sometimes holding a comb in one hand and a mirror in the other. Known since the 12th century. as the emblem of the city of Palermo, and in Rus' it is used on the small ensign of boyar V.S. Volynsky, who in 1671-1672. negotiated with the Poles regarding the conclusion of the Andrusovo Peace.
Does not look like it? Then look at the original Starbucks logo
Here Melusina looks pregnant. Notice the navel, which looks like a question mark. A year or two later the logo was changed.
They covered the breasts, removed the pregnancy and the question mark. The company expanded and gained popularity, the logo was refined again.
Well, I won’t focus on the pentagram.
APPLE
The first computer. Please note the price
The first Apple logo was modeled by Jobs and Wein in 1976, depicting Isaac Newton sitting under an apple tree. It was inspired by Wordsworth's quote, which was also included in the logo: "Newton....a mind ever wandering on the strange seas of thought", with the words 'Apple Computer Co.' on the ribbon adorning the image frame.
The Apple logo was promptly replaced by designer Rob Janoff with a colorful apple with a bite on the right side, better known as the “rainbow apple.” This was done to commemorate Isaac Newton's discoveries of gravity (apple) and color separation (color). , and perhaps pay tribute to the “fruit of the Tree of Knowledge” from the story of Adam and Eve. Even the term “Macintosh” refers to a specific type of apple.
According to another legend, Apple owes its logo, a bitten apple, to the brilliant mathematician, the progenitor of the modern computer, who made a huge contribution to computer science and suffered for his unconventional sexual orientation, Alan Turing.
Turing was a homosexual, which was illegal in Britain at the time, and homosexuality was considered a mental illness. In 1952, Turing was accused of sodomy and convicted. He was given two sentences to choose from: either imprisonment or suppression of libido through injections of the female hormone estrogen, which was essentially chemical castration. The scientist chose the second.
One of the effects was growing breasts and decreased libido. In addition, as a result of his conviction, he lost his job and the right to work in the field of cryptography. The scientist lived in seclusion for a whole year, and then committed suicide by poisoning himself with potassium cyanide. Turing injected a cyanide solution into an apple, which he bit into and died. The apple was found on the night table next to the dead body.
Gay flag
This story began back in 1971, when publicist Gordon Bowker and two teachers, Jerry Baldwin and Zev Ziegal, decided to ignore all the stereotypes, difficulties, and acute lack of finances and make their cherished dream come true: each of them invested $1,350, apparently , having sold their last shirt and pawned their beloved granny’s gold teeth in a pawn shop, and on top of that, everyone took out a loan for another $5,000 to open their own small coffee shop, which sold their own roasted coffee beans.
Initially, there were not so many visitors, so the founding fathers of the coffee brand devoted a huge amount of time to each of them: they talked about coffee, declaring odes of love for this drink, shared news, discussed work, family and stock exchanges.
2. History of the name
One of the founders, writer Gordon Bowker, was an ardent fan of the famous novel Moby Dick. Perhaps he himself dreamed of taking away laurels from Herman Melville in a similar genre, or in his spare time, throwing a harpoon on a whaling ship. So, in this novel, all the action took place on the whaling ship “Pequod” (they wanted to give the coffee shop exactly that name, but the guys came to their senses in time), and the first mate on the ship was called Starbuck. Therefore, the company liked this combination of the word “Starbo” (a local old mine) and the name of the beloved hero. The result is a name that we all know and won’t confuse with anything else.
3. Logo
It was invented by artist Terry Heckler, depicting the Siren of the sea, which is a metaphor for the distant overseas lands where coffee beans come from.
Initially, the sea diva was depicted with a completely bare chest, but after some time, her outstanding charms were covered with long hair. Because here they drink coffee and chat, and don’t stare at boobs! (But in Seattle, on the very first store, this is the logo that was originally invented.)
4. Dashing plot twist
Perhaps this enterprise would have remained unnoticed in the vast expanses of distant Seattle if entrepreneur Howard Schultz had not come to the company in 1982, who, without even having time to cross the threshold, immediately began to gush with various ideas. Say, he was in Milan the other day, and all the famous coffee shops serve ready-made aromatic coffee in beautiful cups, have a network of several establishments and, accordingly, a considerable income. But Mr. Schultz’s idea and enthusiasm did not cause great delight among the owners of the establishment. They believed that with this approach their store would lose all its flavor and would go against their ideas about tradition.
But Schultz could no longer be stopped, he opened his own coffee shop, and then bought Starbucks from the founders for $4 million. And what’s interesting is that his good friend Bill Gates, who was one of the first investors in the coffee brand, advised him to do this.
Thanks to that stubborn son of a bitch, Howard Schultz, all the hipsters can Instagram a trip to a famous coffee shop and get a bunch of likes, riding on the popularity of this brand.
5. Coffee. Bun. Atmosphere
We can sing the praises of the coffee drink served at Starbucks for a long time, and there is no arguing that the coffee is really very good. But the second most important reason why people choose this coffee shop is the atmosphere of the establishment itself. People come here to talk, relax or work, see people and show themselves off. Comfortable armchairs and sofas, cozy fireplaces, smooth lines of decorations, soft light and of course, Wi-Fi.
According to Howard Schultz, he founded this business not so that stomach slaves fill their bellies, but so that people fill their souls with the most pleasant emotions and sensations.
6. I am responsible for quality!
When Schultz took the helm, he maintained the company's tradition of sourcing only the highest quality coffee beans. In addition, Starbucks maintains the company's brand of social responsibility. They are for the environment, they are for adult work, they are for fair trade!
7. How do you like it, father?
When it’s your turn to receive the long-awaited drink, a charming barista or bartender calls you by your name, which is written in marker on the glass, in a spicy voice. It's a small thing, but nice. Moreover, if you like a girl, you don’t have to worry about finding out her name and immediately take the bull by the horns. People are attracted by the personal touch of the brand, the feeling of being part of something bigger, even in such a simple and trivial way. Sociability is the main criterion when selecting employees for this establishment. And even if you are a super professional and have been stirring drinks since you got out of diapers, they won’t hire you if your smile doesn’t put you in a good mood and you can’t put two words together when communicating with a coffee shop guest.
A few facts:
1. Today, Starbucks is the largest chain of coffee shops in the world.
2. The company is engaged in charity.
3. The front door of a coffee shop should always face the south or east.
4. The company is recognized as one of the best employers on the planet.
5. The company uses its own technology for the production of powdered coffee, since rare varieties of beans quickly fizzled out and simply did not have time to put them on sale. Therefore, no matter what coffee you buy, it is undoubtedly a high-quality, tasty, but instant product.
The biography of a company is its success story, a clear example of how to build life and work. Confucius wrote: “Choose a job you like, and you will never have to work a single day in your life.” A long time ago, three coffee-loving friends did just that. They turned their hobby into a profession. The friends did not have any specific business concept. What they did can be called creativity rather than strategy. And yet, the whole world soon learned about the coffee shop under the original name “Starbucks”.
How it all began
So, three young people (two teachers - history and English and a writer), who knew each other from studying at the university, came up with an idea. It doesn't matter who initiated it - Jerry Baldwin, Gordon Bowker or Zev Siegl. Since everyone loved coffee, the idea was simple: open a store selling the drink in beans. But money was needed for this. The guys chipped in $1,350 each. Moreover, they borrowed five thousand. This was enough for the store to open its doors to everyone on September 30, 1971.
You may ask, in what state did Starbucks coffee shops appear? We answer: this is Washington, the city of Seattle.
And one moment. The enthusiasts were inspired to such a feat by Alfred Peet, an entrepreneur who somehow roasted grains in a special way and taught the guys how to do it. And they came up with plans to sell coffee using a secret recipe.
What will you name the yacht...
Seattle is the largest center in the northwestern United States and a major seaport. So, thinking about the name of their future brainchild - the Starbucks coffee shop, the founders settled on the name of the whaling ship captain's mate from the famous book "Moby Dick". His name was Starbucks.
They also worked on the logo. We decided to take an image of a siren (mermaid). The preferred color for the picture was brown. In the late 80s and early 90s it was changed to green. The tail was slightly shortened. The girl's breasts were hidden behind hair flying in the wind. Added asterisks between words.
And lastly, the mermaid’s face is located in the center. The green rim disappeared, the stars went out. The color of the logo has become much lighter.
So, Starbucks coffee shops appeared on the streets of the city. At first, the company only sold coffee beans in Seattle, but did not brew the drink itself here. Just a little. They let those who wanted to try it and it played a role.
The friends learned the techniques of the new business from A. Pete and expanded. By 1981, five stores were already operating. There was also a mini-factory for roasting coffee and a department that supplied its products to local bars and restaurants.
And then the network expanded beyond Seattle. Branches appeared in Chicago and Vancouver.
The next step was to begin trading goods by mail. A catalog has been compiled for this purpose. Now you know in which state Starbucks coffee shops appeared. And soon new establishments opened in 33 locations across the United States. And all thanks to the printed register.
Incredible fact: in the 90s, Starbucks opened new stores. And this happened almost every working day! The company managed to maintain such a frantic pace until the onset of the 2000s.
Today for Americans there is no question about what state are Starbucks coffee shops located in? Where can you enjoy excellent coffee? After all, such establishments are everywhere!
New markets
And in 1996, the company reached a new level: the first Starbucks coffee shops appeared many kilometers from the United States - in Tokyo (Japan). Following the land of the rising sun, 56 points were opened in the UK. Very soon, Starbucks coffee shops appeared in Mexico. Now there are already 250 of them, in Mexico City alone there are about a hundred establishments.
Today the Starbucks coffee chain is very large. You can’t list all the addresses. We can only name countries where these establishments exist, and then only a few. These are Switzerland, India, Denmark, Germany, South Africa, Poland, Hungary, China, Vietnam, Argentina, Belgium, Brazil, Bulgaria, Czech Republic, Portugal, Sweden, Algeria, Egypt, Morocco, Norway, France, Colombia, Bolivia.
Moreover, in Norway the airport in Oslo was chosen as the site for the first Starbucks coffee shop. In Beijing, she checked in at the international departures lounge. In some places, these establishments are located in hotels, for example, in South Africa.
But this is far from the end! Last year, in 2014, Starbucks donated six of its coffee shops to Colombia and four to Hanoi. More than ten establishments will be in Bogota in 2015. The same year is planned for the opening of a similar cafe in Panama.
In the park, on the boat and on the islands
Both in Disneyland and in different countries you will find Starbucks establishments. The year 2015 brought great joy to many coffee lovers. And here's why: the restless Starbucks company now invites you to drink a fragrant drink on the islands in the English Channel.
Moreover, zealous coffee traders managed to adapt even a ship for their purposes! This happened in 2010. The first store was located on board the cruise ship Allure of the Seas, built in Finnish shipyards. It ranks second in size in the world.
And in Russia too
The company's managers have long been looking towards the inexhaustible Russian market. And then, in the fall of 2007, Starbucks coffee shops appeared in Moscow (in one large shopping center). Very quickly, residents of the capital appreciated this establishment, and it was decided to open several more branches.
In 2012, people started talking about Starbucks in the northern capital, St. Petersburg. On Primorsky Avenue (lovers of the aromatic drink rush from everywhere, drink it and praise it.
99 coffee shops operate today in Russia. Of these, 71 are in the capital, ten are in St. Petersburg. They are also in Sochi, Yekaterinburg, Rostov-on-Don and other cities.
The chips do their job
Those who visited these establishments never cease to be amazed at the marketing art of the company's leaders. And everything is involved here in a complex.
The company's biography is impressive. It reflects the long journey from the moment when Starbucks coffee shops appeared - from a tiny store to the world's largest business empire.
Fans love to visit these establishments not only because of the excellent quality drinks, but also because of the incredibly attractive atmosphere. Thus, the interior of the very first coffee shop has hardly changed in 40 years. Traditions are preserved here. And customers enjoy their coffee as if they were in a kind of Starbucks museum.
Here's another example. Every coffee shop in the world plays the same tune at the same time. And a corrugated cardboard ring is placed on top of the paper cup: this prevents customers from burning their hands.
And what about the rich menu! This is coffee of different types (including seasonal). There are also a lot of syrups, teas, light salads and, of course, a huge number of desserts.
Let's not forget about the famous thermal mugs, which can be purchased as a souvenir along with branded cups and glasses.
Caring for the environment
A few years ago, the company launched a program called Soil for Your Garden. The leaders of the empire decided that their business should be environmentally friendly. The waste was sold to everyone who had their own farm. After all, it can be used for compost.
Then Starbucks took another step worthy of emulation. The company began producing paper napkins and smaller trash bags. This approach entails saving natural resources.
The next stage is our own production. In the manufacture of drink cups, they began to use part of the recycled paper - only 10 percent. Some will say that this is very little. Nevertheless, based on the results of the work, Starbucks was awarded a National Award for this idea.
Never stand still
Starbucks coffee shops cannot be blamed for their conservatism and unwillingness to change anything. So, every year, the company pleases us with another innovation.
So, in 2008, the line was launched - Skinny (translated as “skinny”). Clients were offered unsweetened (sugar-free) and low-calorie drinks - with skim milk. Everyone could order what they wanted from a selection of sweet natural products - honey or syrup.
In 2009, customers were offered another innovation - coffee, but in bags. Moreover, its quality was so high that many people could not understand: is this an instant drink or a freshly brewed one?
After a while, visitors were surprised again with a unique innovation. This time it was the maximum size cup - 31 ounces.
After some time, the company again delighted its regular customers, this time with an interesting car. She dispensed the coffee herself. It was packed in thin plastic cups along with milk - for lattes.
In 2012, the menu of Starbucks coffee shops was supplemented with ice-cold refreshment drinks. They contain extract from green beans (Arabica). They also contain fruit flavors and, of course, caffeine. This product has become widely known. People liked its "strong taste - without the coffee aroma."
In 2013, a new era begins - selling through Twitter mobile platforms. And a year later, the production of its own line of carbonated drinks, so to speak, “handmade,” began production. They can be found on sale under the name Fizzio.
Leaders in everything and always
In 2013, Starbucks was among those companies and organizations that were recognized as the best employers in the world. Fortune magazine included the coffee company in its list of 100 leading enterprises.
The organization has achieved such success thanks to a very thoughtful and fair remuneration system. Firstly, the publication noted bonuses for overtime. Secondly, the fact of constant growth in wages, regardless of the state of the world economy. Every Starbucks employee can really build a successful career in this company and go from an ordinary bartender to a top manager.
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