A well-chosen cafe name is one of the most important components of success. Not all entrepreneurs pay attention to this detail, and often such a step causes many unpleasant moments: from difficulties in forming a positive image of the institution to a decrease in attendance and the number of regular customers. To name a cafe correctly, you need to carefully prepare, read the recommendations of professionals in the field of naming (the process of creating a unique name) and take into account many practical nuances.
What is the name of the cafe?
In most cases, entrepreneurs pay very little attention to the choice of cafe name. To make a profit is the main goal, and few owners realize how important the name of the establishment plays in this process. Usually sonority and personal preferences become the main criteria. Often they use personal names, for example, relatives, as well as words in foreign transcription. But it often happens that the name is chosen incorrectly, it does not correspond to the concept of a cafe, is consonant with the name of another enterprise, it is difficult to pronounce and remember, which is why it repels more than attracts.
The main purpose of the name is not only that the institution can be identified. It should evoke positive associations, pleasant emotions, stand out among competitors, focus customers on advantages, novelty, reflect the uniqueness of the concept of the enterprise (Russian-style menu, Asian cuisine, fast food cafes). It is the name that first attracts the attention of the consumer, forms his impression of the service, creates the right atmosphere around the trading facility, provokes the emergence of the right associations and, as a result, influences the decision to purchase a product or service. It is also important to take into account the high level of competition in the hospitality industry, which includes a segment of catering enterprises, including cafes, which requires business owners to use different marketing tools. This will provide an opportunity to increase the volume of services provided, increase the number of regular customers and properly influence the target audience.
Advice: after studying the main recommendations of professionals in the field of naming regarding the choice of a name for a cafe, it is worth analyzing the names of enterprises of the same format in your region, seeing in practice mistakes and a successful choice of competitors. The sources of information will be social networks, business portals, city forums.
Criteria for choosing an original name for a cafe. It should:
- Be euphonious and unique.
- Easy to speak and remember.
- Harmonize with the concept of the institution, its style, menu focus, format of work.
- Take into account the preferences and expectations of the consumer of the service, push him to visit this particular institution.
- Give an accurate idea of the field of activity, the specifics of the establishment, clearly identify the brand and not create false expectations.
Cafe name - examples
You can choose beautiful names for the cafe yourself, using information from the Web, social networks and thematic forums. If necessary, you can always turn to professionals for help. We recommend choosing a name based on several criteria from the list:
- Uniqueness. As an option, neologism is used (this will allow the institution to stand out from the competition and achieve greater recognition at lower cost thanks to a non-standard approach). For example, "Chaykoffsky", where the name of a famous composer and words on the subject of the provision of services are played; "SeaZone" - the name was created by merging 2 words: sea - sea and zone - zone, belt (in such a cafe, the emphasis is on Mediterranean cuisine); "Pate" - the designation of food is used as a name that hints at the special position of this dish on the menu, the relaxed atmosphere in the institution;
- brevity and significance. This will make it easy to remember, perceive the name, pronounce it without difficulty - “Semaphore”, “Hmeli-Suneli”, “Juice”;
- Emphasis on the specifics of the services provided - Karchma, CoffeeMania, CampFood, H2O, STARBUCKS, Stroganov-Grill;
- An indication of the style or standard of living, price category (if this corresponds to the concept of the institution and the needs of the target audience, otherwise such a name will only confuse the consumer). For example, El Gusto, Kyoto (Japanese cuisine), Pan Smetan (Czech cuisine), Royal Pub & Mini Restaurant, Royal Diet, Hard Rock Cafe;
- The use of surnames, first names (but this approach must be used deliberately, it is undesirable to choose personal names) - “Donna Olivia”, “AnderSon”, “Jean-Jacques”.
Advice: when choosing a name for a cafe, it is important to foresee the possibility of legal conflicts. It is necessary to clarify in advance whether trademarks with the same name are registered in this class of services, such that they belong to the category not subject to registration as a verbal trademark. You can clarify this using the federal information resource of the Unified State Register of Legal Entities.
20 worst cafe names
Most of the mistakes that are made in the process of choosing a name for a cafe are typical. If desired, an entrepreneur should devote not so much time to studying some aspects of naming in order to avoid the most gross errors. Most often, gastronomic business owners make the following mistakes: they choose hard-to-pronounce words that do not correspond to the sound system, the rhythm of the language, which makes them difficult to remember; names that do not correspond to the format of services, misleading the client, absolutely not related to the subject of the services provided. Often, the owners opt for banal names that have already been used by several companies in almost every city (and often they have a different profile of work - jewelry sales, dentistry, cosmetic services, for example, as is the case with the name "Pearl").
Examples of unsuccessful cafe names:
- The names are not related to the subject of the services provided, they are geographical names: "Dom", "Topaz", "Troika", "Neman", "Academy", "Sahara".
- They mislead the consumer: "Nigora" (created from the Uzbek name, but will be incomprehensible to most customers), "Receptor", "Abazhur".
- Cause unpleasant associations, emotions, can be interpreted in two ways: "Piece", "Panaehali", "Pieces", "Hachiko", "Seven cockroaches", "Paradise Hell", "Clockwork Eggs", "Buchen House", "Sektacafe".
- They are banal, confused in the minds with other names, do not help identify a particular cafe, do not emphasize its uniqueness: "Youth", "Spring".
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A huge number of goods and services are presented on the modern market, and now the choice of a client depends not only on the characteristics of the product, pricing policy, but also on the image that has developed in the mind of the consumer, as well as the atmosphere in the institution. For a truly successful activity, it is necessary to form a positive image, a corporate identity for a cafe, to focus on what distinguishes it from competitors. And choosing a beautiful name is one of the most important steps along the way.
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The most popular Top fast food dishes from around the world...Street food in Ukraine. August 30, 2012
Fast food (English fast food - fast food) - a dish prepared for fast food. The Law of Format prescribes that the time between preparation and sale should not exceed ten minutes. This is just one of the possible definitions of fast food, but there is still no single definition. At the same time, almost everyone agrees that this is fast food, produced on a large scale, when dishes are prepared not to order, but from semi-finished products.
Today, the fast food industry is one of the most dynamically developing segments of the economy in the world. Fast food restaurants are found in almost every country in the world: from America to Japan, from Australia to Iceland. McDonald's alone has spread its networks in 119 countries, while there are no number of local varieties of fast food. In Russia, in addition to world "stars", there are also their own: Rostik "s", "Russian Bistro", "Baby Potato" , "Teremok - Russian pancakes", as well as countless tents with shawarma and grilled chicken.
It is believed that fast food is a child of the 20th century. In fact, it has existed for centuries, because even the ancient Romans loved to have a quick bite to eat. Often the "descendants of Mars" refused to cook at home, in many Roman houses there were no kitchens at all. But in every city there were a lot of eateries and bazaars where they sold all kinds of food. By the way, it was then that the prototype of pizza appeared - a cake made from yeast dough, smeared with olive oil. The Romans also had their own hamburgers. They fried beef cakes and ate them with bread.
1. Mint tea, Morocco
Glasses filled to the brim with mint and a large portion of sugar stand ready to brew the famous Moroccan mint tea. The drink is refreshing on a hot day in Marrakesh, but it's more than just a thirst quencher. Making and drinking tea is an integral part of Moroccan culture and a must-have experience that every tourist should go through.
2. Miaokou Night Market in Taiwan
There is an old temple in the center of Miaokou Night Market, but the main thing here is fasting. Yellow lanterns in the marketplace illuminate tables of mouth-watering traditional Taiwanese goodies. Here you will find spicy noodle soup, oyster scrambled eggs, snails, glutinous rice and tripe. Taiwanese people and tourists alike agree that a visit to the market is not complete without a fruity dessert called icy prune bubbles.
3. Shanghai dumplings, China
A Shanghai street vendor serves freshly cooked, Chinese-favorite urban snack, dumplings. These treats are widely distributed throughout Shanghai and are available to customers in a wide variety of flavors and combinations.
4. Noodles, Thailand
A sieve of noodles on an open fire takes all the attention of a chef in Bangkok's Chinatown. Many passers-by simply cannot resist the skill of these street chefs and the flavor of their creations.
5. Chicken innards, Philippines
Filipino street vendors created this dish, which is chicken innards on skewers. The giblets are first marinated and then grilled or just deep fried. This yummy is usually served with a sweet, sour or spicy sauce.
6. Beach delicacies, India
When Goan beachgoers need a break, these goodies always come in handy. An endless stream of samosas, chicken, soft drinks and other Indian favorites can always be found on Anyuna Beach.
7. Grasshoppers, China
Chinese street vendors love this bouquet of grasshoppers on skewers, which are always a surprise to Western tourists. However, eating insects is not uncommon these days. The UN Food and Agriculture Organization claims that about 1,400 species of protein-rich insects are regularly eaten by people around the world.
8 Banh Mi Sandwiches, Vietnam
A Vietnamese street vendor serves this relic of the colonial past with a smile. Banh me sandwiches are made with a French baguette filled with a delicious variety of meats and vegetables. They are eaten with pleasure throughout Vietnam, especially for breakfast.
9. Sausages, Germany
Only the best types of sausages are served on such trays. Street food lovers in Germany (especially at various festivals and fairs) are happy to eat bratwurst, bockwurst and other sausage delicacies, washed down with delicious German beer.
10. Ceviche, Peru
A chef prepares ceviche in the seaside town of Mancora, Peru. Ceviche is a popular dish throughout Latin America and is made with citrus juice, in this case lime juice, in which a mixture of raw fish and other seafood is marinated.
11. Pork, Cambodia
Tourists do not need to be able to speak Khmer to understand the menu of such a street stall in Phnom Penh. By the way, pork is one of the most common types of meat eaten in the world. Austria leads the world in pork consumption, followed by Spain and Denmark.
12. Kolkata kati rolls (India)
Imagine rolls cut from a long "sausage" of eggs, vigorous fresh onions, fresh green chili, mouth-watering slices of meat or fish, baked in the Indian version of the tandoori oven and wrapped in delicious Indian paratha. With this traditional snack very popular all over India (and now many other parts of the world), it's getting harder and harder to compete with other popular fast food dishes.
13. Cornish Meat Pie (UK)
One of the United Kingdom's most significant contributions to the world's history of "fast response nutrition". This traditional British light "lunch on the go" is baked from dough, which is rolled out in the form of pancakes and wrapped around the filling. Filling - beef, swede, carrots, potatoes, onions. By the way, the dish was born in the 18th century among English miners. They say that a specific form was invented for these pies so that the miners could take them ... with unwashed hands!
A sunny island in the Caribbean is unimaginable without the famous beef patties. Numerous restaurants, cafes and just street vendors offer this dish at every turn, stunning with its juiciness, unique aroma of tropical spices and a sauce of fish and vegetable pieces that complements the rich taste of selected minced meat.
15. Cevapcici (Bosnia and Herzegovina)
One of the most popular dishes of the peoples of the Balkan Peninsula. It is fried sausages made from ground meat (beef, pork) with onions and spices. Čevapčići is served with lots of diced onion and fresh white bread (pita). The garnish is also served with chopped capsicum rings, sliced tomatoes or fried potatoes. In the fast food version, sausages are wrapped in thin hot cakes, and sour cream with cheese is used as a sauce.
16. Hotteok pancakes (Korea)
When your mouth literally burns from consumed spicy Asian foods, it is worth remembering that the East is not only spices and hot spices. Imagine, the East is also unique desserts! And if you want the latter and you are also somewhere in Korea, look around. You're bound to see numerous brazier stalls preparing these popular soft pancakes filled with raw sugar, cinnamon, crushed nuts and sesame seeds in front of salivating customers.
Top dishes of Ukrainian fast food
1. Hot dog
A hot dog, also known throughout the world as a hot dog, is a dish known to the general public as American, but not America, but Germany is considered its homeland. A butcher who lives in the city of Frankfurt came up with thin and long hot sausages called Dachshund, which means dachshund in German. Later, a German emigrant brought these sausages to America and already opened his own small business there, selling sausage wrapped in slices of bread on the streets. The business was very successful and the dish became very popular among Americans. Later, instead of ordinary slices of bread, they began to use a hot oblong bun. This unpretentious sandwich received the name hot dog a little later, when at the beginning of the 20th century the American artist Dargan created an illustration for such a popular and beloved dish and, not knowing how to correctly translate the name from German, signed the illustration in English. So the hot sausage in a bun became known as a hot dog.
2. Shawarma
As soon as this oriental dish is not called: both shawarma, and shawarma, and even shuarma. Lavash stuffed with minced meat, often chicken, with the addition of various spices, sauces and salad is very fond of Ukrainians. Turkey is considered the birthplace of shawarma, and there it is called kebab. Previously, finely chopped fried meat with vegetables and salad was wrapped in a thin Arabic flatbread (pita), later, when the kebab reached Armenia and became known as shawarma, the flatbread was replaced with thin pita bread. In this form, this dish reached Ukraine. Of course, the sanitary standards in the shawarma shop leave much to be desired. But despite this, many Ukrainians, at their own peril and risk, have tried this dish of Turkish origin at least once in their lives. By the way, if you do not trust street vendors, you can cook shawarma at home.
3. Cheburek
A pie made of unleavened dough and minced meat, called cheburek, is a dish of Crimean Tatar cuisine in its origin. Surely, when you came to the Crimea, you met more than one pastry shop where they really sell delicious pasties. In the modern recipe, not only minced meat, but also cheese, potatoes, and mushrooms are used as a filling for cheburek. Here, as they say, the taste and color, the main thing is to remember that the cheburek is fried in hot oil, respectively, this dish is fatty and by no means healthy, as well as high-calorie.
4. Baklava
Baklava, a popular confectionery dish in the East, has long been loved by Ukrainians. It is especially popular on the territory of the Crimean peninsula - in summer, honey baklava is sold right on the beaches. The first mention of this sweet dates back to the 15th century, baklava was prepared in 1453 for the Turkish Sultan Fatih by his personal chef and impressed the Sultan so much that he ordered the recipe to be immortalized. Since then, this multi-layered dessert has been prepared at every holiday. Turkish baklava is considered one of the strongest aphrodisiacs. Honey and nuts, which are part of baklava, contain substances necessary for male power. Today there are a huge number of types of baklava. At the mere sight of this sweetness, it is difficult to resist and not taste at least a piece.
5. Pie
The classic pie is considered a traditional Russian dish. One of the most famous dishes has come down to us from ancient times. Remember at least Soviet cartoons, for example, the same Little Red Riding Hood, who carried pies for her grandmother. Apparently, even the wolf knew a lot about Russian cuisine, since he kidnapped a girl with pies. Today, pies are still baked for the holidays, especially since there is a huge variety of their fillings and shapes. However, if you can still taste a pie according to the most exquisite recipe in a restaurant, then on the shelves of "grandmothers" this dish has long turned into street fast food.
6. McDonalds Cheeseburger
In my opinion, in modern society, unfortunately, there are practically no people left who would not at least try a cheeseburger from McDonalds at least once. I myself have many acquaintances who like to often go to "Mac" - as they call it. , consisting of buns, meat, cheese, ketchup, onion and pickled cucumber. 
When creating your own business, the choice of an original name for a business is often put almost the last item on the list of tasks. Of course, the most beautiful name of the cafe will not be able to compensate for flaws in the organization of work, the development of methods for attracting customers. But if you choose it correctly, you will be able to avoid many problems and improve the effectiveness of the advertising campaign, promoting your services.
Café name selection criteria
One of the easiest and most profitable options is to open your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment, can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, lower requirements are put forward service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, village), you need to consider the basic criteria:
- Do not cause ambiguous associations, unpleasant emotions.
- Easy to remember and pronounce, be sonorous.
- Harmonize with interior design, customer service form, service level.
- It is desirable that the name reflects the concept of the institution.
These parameters are relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:
- use a foreign word with suitable semantics depending on the format of the institution or a Russian word, one syllable of which should be made in Latin transcription;
- display the name of the concept, format of the establishment, interior, service features, assortment;
- the creation of neologisms - words or phrases, you can combine the Russian and foreign bases;
- choosing an easy-to-pronounce, short name without a heavy semantic load;
- playing around with words that mean opposite concepts;
- play on words.
When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). You should be very careful when choosing names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hatiko, Turandot) , geographic areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the institution, so that the original name does not seem too pretentious and does not harmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of the word denoting an alpine rural house and the already boring name Berezka is not a very good solution. More examples:, Soprano, Revolution, Olive Beach, Mu- Mu, Cat and cook, Spark). And, of course, you should not choose banal, boring names: Troika, Birch, Barberry, Marzipan, Yunost.
Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. You can view the list of existing institutions on specialized portals.
Cafe naming examples
The name of the cafe should become a brand for its owners, visitors, easy to remember and evoke positive emotions and associations. Usually, such a task is entrusted to professionals in the field of naming, but if you wish, you can choose the original name yourself. We give the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):
Advice: if you can’t open your own fast food restaurant, you shouldn’t despair, there are many more interesting and easily implemented ideas. For example, the creation of a business for the preparation and sale of herbal tea, the manufacture of handmade soap, the cultivation of mushrooms (reaches $ 500-1000 per 1 kg).
When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the institution, it will be positively perceived by visitors (Seven cockroaches bistro, Hannibal, Los Vegas cafe, diner You Uhu Eat?, Clockwork eggs). You should not opt for double-valued options or those that can cause ambiguous understanding: Paradise Hell cafe, Herase Japanese pub, Children of barbecue. When creating a neologism for the name, you also need not to overdo it (Night Dozhor, BuhenNaus, Drunken traffic cop, Deep Throat, KhZ cafe - stands for “good institution”, but causes ambiguous associations).
“We should definitely buy a bar. It will be called "Puzzles". Everyone will come up, look - why "Puzzles"? And therein lies the whole puzzle!”
TV series "How I Met Your Mother"
The heroes of the popular series decided to buy a bar, and the idea for the name arose by itself. Such cases are extremely rare. Successfully naming an institution is not an easy task. The competition among bars in Moscow is high. The name should at the same time be different from the rest, and convey the main idea, and attract guests.
Want to know what the name of the bar is? What mistakes in names should be avoided? Read about it in the article. We will list the basic principles of naming, consider the best bar names and less successful options.
How to come up with a bar name: the basic principles of naming
What needs to be done so that guests come to your bar? Attract their attention, interest their originality. The name is the first thing visitors learn about a bar. Therefore, its selection must be approached consciously.
Stick to the basic naming rules:
- Brevity. The title should contain no more than 2 words.
- Uniqueness. There are more than 1000 bars in Moscow. If your name is the same as others, you risk losing customers, they may simply mix up the establishments.
- euphony. A complex name will quickly be erased from memory.
- Associativity. When mentioning the name, your visitors should imagine a place with a pleasant environment. Negative associations scare away guests.
The name is the face of the institution's brand
The first thing to do is to think through all the nuances of the brand of your bar. Beerhouse in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the institution dictates the interior, menu, nature of the service and the name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of the institution.
Think over how your institution will be decorated, work out every detail of its brand. The more original the image is formed, the special atmosphere of the bar, the more interest it will arouse among the guests. In Moscow, the audience is sophisticated, so you have to come up with something truly original.
For example, a British-style bar can be called "Queen", "Scotland Yard", "Becker Str.", German - "Munich", "Stirlitz", "Frau Müller".
If you are looking for a name for a loft-style bar, use the words industrial sphere. Examples are "Floors", "Manufactory", "CheerDuck".
Play with existing titles
Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (film “Coyote Ugly Bar”), “Duhless” (Sergei Minaev’s novel “Duhless”), “Leaky Cauldron” (from the cycle of Harry Potter novels), “Sherlock” (from the cycle of novels about Sherlock Holmes), "The Prancing Pony" ("The Lord of the Rings").
Try to take as a basis the name of a literary character or the name and transform it to fit the specifics of your institution. A good example is the name of the beer bar "Harry Porter". The guests have an association with the famous hero of books and films. At the same time, "porter" is a type of dark beer.
Bad bar names
Beer is the most requested drink in bars. But you don't have to dwell on this word. "Pivko", "Pivo-Vody", "Pivnaya zapravka", "Beer Kingdom", "Champion" - all these names evoke a strong association with a cheap beer establishment where marginal personalities gather. The name creates a reputation.
There are names that are ambiguously evaluated by visitors. For example: "Honey, I'll call you back", "Where am I?", "I love you, life!". Such names for bars are original and funny at first glance, but often cause bewilderment and rejection.
Name as a way to increase profits
What does the visitor evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is the name that encourages people to visit the bar.
St. Petersburg bars and coffee houses have always stood out for their atmospheric character. Instead of the classic "Moscow" and "Natalie" - biting phrases that evoke double feelings. Against the background of super-originality, many names are so boring that I would not even notice them if it were not for my laughing friends from other cities.
It translates as "I am grateful for today." The meaning is great, but the pronunciation is just tin. It's like getting a foreigner to say "welcome". While you are trying to pronounce it, you just want to leave these attempts and say - don't care, let's go to Zoom. They say that complex names are abbreviated in simple speech. Among my friends, this is "a bar on the corner of a pea and a fountain", or "the one where the window sill is on the pavement." I can't say anything bad about the bar itself: good food, delicious coffee.
My mother told me that if I licked the plate clean, sooner or later I would be accepted into the society of clean plates. Didn't cheat. The bar has a stylish interior and delicious cocoa.
Pun: either a family restaurant or hyper-friendly. Inside, the interior is homely, the food is inexpensive, you can safely sit down with a laptop or fill up with friends.
There was so much noise around the name that it was impossible to pass by. It offended someone, someone doesn’t care, someone considers it an excellent marketing ploy. I consider this a provocation, but I have nothing against the institution.
"Larisa Vannu I want"
When I saw the name, a Georgian spoke in my head. Directly from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, then there is samsa and barbecue.
Lebedev is not on them. The bold rule of leadership was that & should not be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beers and homemade sausages. There is some associative logic here.
"What people"
Simple expressions are often chosen as names. “Hi”, “How are you”, “What people!”. The facility is good. True, I expected that every time someone comes in, everyone exclaims the name of the bar in unison. It would be stupid, but funny.
If you are faced with the task of coming up with a name for a cafe, then a little digression into the history of this institution will not hurt you.
The name comes from the French word cafe, initially only coffee, hot chocolate, tea, cakes and other confectionery were offered. They were prepared on the spot and local cheap products were used to the maximum in order to keep prices low and so that the owners of the establishment always had a profit.
The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poems, and writers read their novels aloud.
These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.
The atmosphere was free, there were disputes, sometimes there were even duels, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.
There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists today. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located opposite the institution. Today, the prestigious literary prize for young authors is awarded here. It is also popular with tourists and lovers of real French onion soup.
There is a wide variety of these establishments: a cafe-bar, a cafe-snack, a grill cafe, an ice cream parlor, a coffee shop, an Internet cafe. 
Many entrepreneurs use a cafe franchise of a corresponding profile in their activities, which greatly reduces entrepreneurial risk. But in this case, the name of the institution is regulated by the clauses of the franchise agreement.
The contingent of visitors at cafes of various types differs in composition and age, as well as the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.
The cuisine is also different. Therefore, when deciding what to call a cafe, you can start from the category of customers, the style and location of the room, or from specialties.
In Europe, they are very fond of calling cafes by their location - “At the skyscraper”, “On the bridge”, “At the fountain”, so that it is easier to remember them.
If your signature dessert is called "Romance", "Tango" or "Bolero", then it can be made the name of the enterprise. 
To 
When most clients are students, it would be quite appropriate to choose the following names: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.
If an art cafe opens, then something artistic will suit him: Vernissage, Maestro, Pastoral, Caprice, Vanguard, Autograph, Modern, Beau Monde, Photographer , "Salvador", "Majestic", "Pearl", "Muse", "Elegy". The beautiful name of the cafe is always liked by people of art, aesthetes and patrons.
Regardless of the style, the name for the cafe is chosen in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve his popularity, create an excellent image, reduce advertising costs and attract more customers. For example, "Aquatoria", "Crown", "Temptation", "Coffee Man".
Sometimes you can use trendy slang for the name, that is, simplified well-known words, since the jargon is very popular among young people and in a couple of decades it smoothly flows into colloquial speech. This is justified when a youth or teenager cafe opens.
Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), disk player (disco), umatovo (excellent).
The name of the cafe should in no case cause discomfort to customers. 
For example, a cafe-bar designed for working guys from a car factory who come after a shift to sit with beer and pasties cannot be called "Blue Ball", "Fashion Outfit" or "Siren" in any way. You will simply lose these clients, real men.
However, there are owners who do not think for a long time about how to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, dominoes, continent, panorama, container-bars, ultraviolet.
This approach also has the right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.
Copyright "All-Russian Business Club"
In today's story, we will introduce you to the most magnificent and unusual fast food restaurants that were designed and designed by talented architects in different parts of our vast world.
16. Tako Bell
This institution is located in the American metropolis of San Bernardino in California. It was named after its creator, Glen Bell, who was an avid lover of Mexican food, especially the traditional taco.
15. Kentucky Fried Chicken
Based in Corbin, Kentucky, the restaurant is owned by Colonel Harlan Sanders and is located indoors next to a gas station.
It invites visitors to relax in a cozy and warm environment with a traditional American interior and taste delicious chicken wings combined with a secret sauce.
14. McDonald's.
The world famous fast food restaurant McDonald's first opened its doors to visitors in the small town of San Bernardino in California. Currently, the company has received international recognition, and establishments with a bright interior design are located in various parts of the world.
13. Checker's
This young company was founded in Mobile, Alabama, in 1986. The chic menu and magnificent atmosphere allow visitors to relax in an incomparable atmosphere.
12. Hardee's
Founded in Greenville, North Carolina by talented chef Wilbur Hardee in 1960, the brand has become widespread throughout the American Midwest and Southeast. The most famous dish is cinnamon and raisin cookies.
11. White Castle
This oldest fast food restaurant was created by the talented master Walter Anderson back in 1921 in Wichita, Kansas. It is famous for the Slyders burger with chopped onion, soft bun and meat patty.
10. Arby's
In 1964, in the small town of Boardman, Ohio, two brothers Leroy and Forrest Raffel decided to open a restaurant complex that would serve roast beef, chips sandwiches, and iced tea rather than the typical hamburger and soda pop.
9. A&W Restaurant
In 1919, young chef Roy Allen opened his new café in Lodi, California, where he offered customers a nice cool drink on a hot summer day using a recipe he had purchased from a druggist in Arizona.
8 Long John Silver's
In 1969, the brand's first cafeteria was established in Lexington, Kentucky. The design of the restaurant was designed in the theme of a pirate ship. All visitors in this establishment can enjoy delicious fish dishes at a very attractive price.
7 Dairy Queen
This fast food restaurant chain is famous for its delicious ice cream. The owner of Sherwood Noble opened the first official store in Joliet, Illinois in 1940.
6. Sonic Drive
This establishment was first opened in the city of Stillwater at a small gas station. Drivers could place an order right in the parking lot and receive it at the exit in a special window.
5 Burger King
The company was officially established in Miami. It is famous for its signature burgers, delicious fries, and chicken and fish sandwiches.
4. Big boy
This company first introduced the public to a two-tiered sandwich with a famous secret sauce.
3 Subway
One of the best fast food chains in American history, founded by relatives Fred De Luca (Fred de Luca) and Peter Buck (Peter Buck) in Bridgeport, Connecticut.
Misha (ideas: 10, wins: 1)
To begin with, I think it’s worth immediately dismissing such options as: “Shaurmenok”, “Quick drink”, “Vkusnota” and the like, since this is not serious! After all, as you call the ship, so it will float.If the language in the name is not a fundamental thing, then you can consider the following options:
-Nice meet (analogue in Russian "Pleasant meeting"). The name immediately evokes the client's disposition with its "non-staining" and dissimilarity to other similar establishments.
S&S.
Minute (the name speaks for itself, but the problem is that it is banal). The previous ones were much more interesting.
Continuum (Analogue in Russian "Continuum"). The name is quite loud, evoking good emotions and giving the impression of a prestigious establishment.
You can come up with a lot of things, but as a consumer, I prefer the second name - "S & S (read: C and C). Since the sign & in abbreviations evokes something familiar, because this symbol is used in many products.
The above names can be used in both English and Russian.
Example: Nice meet, you can call it "Nice meeting".
I can create a logo, and design booklets for an institution --
Other examples, but without a detailed description (did not think):
- Grotesque
- Tip-top (Tip-top).
- Rubicon
- Tasty piece (tidbit)
All names were designed to evoke positive emotions in the client and remember them.
Good luck!!!
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