Many people start working for themselves, usually purposefully, but I was an exception. I started making money making cakes completely by accident.

Subsequently, this resulted in a small home business, which brought me up to 30 thousand rubles a month.

My first experience was related to my son's birthday. Two years is not a big and significant date, but we invited a lot of guests and it was no longer affordable to buy a cake that would be decorated with figurines of different heroes. That's why I decided to bake it myself.

After all the guests saw and tasted the cake, they immediately forgot about their son’s birthday. For the rest of the evening they did nothing but praise me, and two days later, a friend suggested that I make about the same cake.

She showed the photo to her work colleague, praised my creation, and thus I received my first order.

Initially, I refused because I felt somehow uneasy. It’s one thing when you do it for yourself at your own peril and risk, it’s another thing when you do it for someone else, especially if you take money for it. I would never have come to this on my own.

A friend persuaded me, convinced me, and even set the price herself, having studied market supply and demand.

For my son, I prepared a cake with characters from the cartoon “Cars,” so I didn’t experience any difficulties, but, in my opinion, I completed the first order terribly.

But everything worked out fine. The cake was successfully sold. Later, the customer admitted: the appearance of the LoL dolls left much to be desired (in which I completely agree with her), but the taste of the cake was amazing.

About cake making technology

The cake making process is incredibly simple. It only seems so: to bake such a culinary miracle you need to be a born pastry chef, have talent, patience and a lot of experience.

And before I started preparing it, I thought so too and, until the very end, I doubted that I would succeed. But in reality, all you need is desire and a little patience.

I don’t have any culinary training, but it only took me three hours to bake a large-sized cake (1500 grams). Half of this time was spent decorating and making figurines.

The cake can be divided into three components:

• THE BASIS . Cakes, regular sponge cake and the famous American chocolate brownie sponge cake are used as the base. 3-4 cakes are enough, depending on their thickness. Various creams, boiled or simple condensed milk are used as filling.
• FILLING . Usually cream or chocolate is used. If you need to change the fill color, make it blue, green, then dye is added.
• FIGURES . In my opinion, this is the most difficult process, since I have never had the pleasure of studying in art circles. The figurines are made from ordinary confectionery mastic. It's best to buy it. At least I couldn't do it myself. In its consistency, confectionery mastic resembles plasticine.

This is the order in which the cake is prepared. In order to prepare it for the evening feast, you need to start in the morning.

The shelf life of this cake is 4 days. In order for the figures to stand on the cakes, they are attached to toothpicks or skewers. They are also used to fasten arms, legs, head and other elements.

Before giving away the cake, you should warn the buyer about this so that no one gets hurt during consumption.

Demand

Images and figures are the most important requirement of customers. Parents give preference to the taste of the child. In fashion, popular modern toys, cartoons and animated series:

• Cars;
• Cold heart;
• MostrHigh;
• LOL dolls;
• Ralph.

Where to purchase ingredients

All products for making cakes can be bought in regular supermarkets. For cooking you need eggs, flour, sugar, salt, soda, honey.

Things are more complicated with confectionery mastic. This is what the figurines are made from. I bought it in online confectionery stores.

Sometimes on the wholesale market. You can also buy white or dark chocolate there.

Costs associated with making one cake

All ingredients are quite cheap, with the exception of confectionery mastic. When I made the cake for the first time, I bought quite a bit, but for serious production, it is best to buy in large quantities.

It is sold in online confectionery stores and wholesale markets, in small one-kilogram buckets. Each bucket contains mastic of a certain color. It is very rare to find buckets with several flowers.

The cost of one kilogram of confectionery mastic is 200 rubles, plus or minus 20 rubles.

Confectionery chocolate is not cheap. The average cost of one kilogram is 450 rubles. In order to save money, it is best to take tiles weighing 2-3 kilograms.

To bake one cake weighing 1400 - 1700 grams, you will need:

• 6-7 large eggs – 40 rubles;
• butter – 100-150 grams – 60 rubles;
• 5 glasses of flour – 15 rubles;
• 1 glass of kefir or sour milk – 20 rubles;
• boiled or plain condensed milk – 60 rubles;
• 400 grams of sour cream – 40 rubles;
• 400 grams of chocolate – 120 rubles;
• confectionery mastic – 100 rubles;
• a glass of sugar - 10 rubles;
• salt, soda, a couple of pinches of vanillin - 10 rubles.

Result: 475 rubles are spent on the production of one cake.

Sometimes, the costs associated with producing one cake can be higher. It’s also worth adding the cost of a cardboard box – 15 rubles.

Income from the sale of one cake

I have heard that in pastry shops where cakes of this kind are made, the price is set per hundred grams or kilograms. The cost for each figure is added to this price.

Thus, the cake can cost 3,000 rubles or more.

I set the price (or rather, my friend set the price when she first ordered, and I just continued to work according to it) - 1500 rubles per cake and chose a weight category of 1500 grams.

It is not profitable to make cakes that weigh less.

It takes the same amount of time to produce, but the benefits are less.

I spent 400 - 700 rubles on making one cake. Benefit – 800 – 1100 rubles.

Search for customers (clients)

The first three months there were few orders. If my memory serves me 3-5 per month. These were friends of friends, relatives. Word of mouth worked, but at some point I realized that you won’t earn much with this approach.

For all three months I was at a crossroads: either go to work and send my child to a private kindergarten, or wait until they provide a place in a state kindergarten and bake cakes at that time.

I don’t remember who suggested me to create a group on the VKontakte social network. I was advised to use all possible social networks, but I only used one and was very successful.
Creating a VKontakte group, posting examples of your cakes there and indicating prices is not enough.

You need to attract subscribers. I started with all my friends. I asked you to repost it on your pages. But this was not enough. Then I started climbing in other subgroups of our city and spreading information there.

These were mainly communities: “mommies on maternity leave”, “my baby”, “mommies”. In general, wherever there is at least some hint of children. She also invited women with children to join the group directly.

Women who have children eagerly joined the group. Every cake that I made and posted in the group was heatedly discussed and praised.
Things went well.

I didn't even expect that it would give excellent results. Orders began to arrive almost every day. Largely thanks to the large population of our city.

I asked everyone who bought a cake from me to post a photo on a social network and sign under the photo: “Cakes to order: 8 – –– ". I didn’t keep track of who made such a post and who didn’t, but I assume that not everyone is ready to post photos from the holiday and sign it with such text.

Soon, people began to contact me to make wedding cakes. Baking a masterpiece weighing 4-5 kilograms is not an easy task, but it is profitable.

Income that I managed to get

After I received more orders, I managed to earn money per month 22,000 – 28,000 rubles.

The production record for one month was: 29 cakes.

The hardest day was when I had to make three cakes at once. On this day I had to send the child to his grandmother. Whatever one may say, having a child makes working from home more difficult.

Work process from order to receipt of money

Usually everything happens quite simply. The customer (most often the customer) calls and places an order for a certain date.

Choosing a cake consists of three parts:

• Base (brownie, regular sponge cake or shortbread).
• Filling (condensed milk, chocolate or protein cream)
• A cartoon whose characters will sit on a cake.

On the day the cake is ready, they come and pick it up and make payment. In the group, I indicated that the order must be placed a few days before the birthday, and picked up after lunch. But despite this, several times orders arrived the day before.

Difficulties and unusual situations that I had to face

By and large, I cannot say that there were many difficulties in the process of work, but I had to face some difficulties:

• One day I didn't complete an order because I accidentally dropped my creation from the table. Of course, the customer was unhappy and this incident even crippled me for several days. I didn't accept orders for two days. I just didn’t pick up calls from unknown numbers.
• An unusual situation occurred when a man came to pick up a cake and asked to see his health certificate. Fortunately, I had it, although the last entries in it were made before maternity leave. The man leafed through it with the air of an expert and, taking his order, paid.
• Several times customers asked to bring a cake, although I always told everyone: no delivery. I had to carry it. There was nowhere to put the cake, but I didn’t want to lose money.

Making cakes at home is not a difficult job, but you always have to get up early. After the cake is baked, it needs time to brew.

It will taste better this way. No matter how beautiful it is, taste matters.

Conclusion

Making cakes at home is an excellent income for those who are on maternity leave or simply cannot find a job.

Many people claim that working at home is relaxing, but it depends on how you look at it.

Even my capricious child didn’t stop me. I managed to organize myself.

Making cakes at home is not only a good income - it is interesting and very entertaining. I still do this, but I take orders exclusively on weekends, since I returned to my main job, after their maternity leave, I had to think about how to reduce the number of orders.

Fresh, delicious cakes are always a great idea to celebrate an important event or just to please yourself and your loved ones! They will adequately decorate your family celebrations, friendly parties and corporate buffets and will easily turn the most ordinary tea party or everyday dinner into a real holiday!

Cake delivery in Moscow from the most famous confectionery shops

Our assortment of cakes is made only from selected and natural ingredients from trusted suppliers. Airy mousses, creams and soufflés, soft biscuits and melt-in-your-mouth meringues, amazing fruits and ripe berries, delicate jellies, noble truffles and pralines, hazelnuts and whipped cream, sweet liqueurs and glazes with bright flavors - the culinary fantasies of pastry chefs know no bounds!

In the cake catalog of the online store website you can see prices and buy cakes:

• from the pastry chef of Azbuka Vkusa;
• from the family company Cream Royal;
• “Vienna Workshop” cakes from the “Bolshevik” factory;
• premium confectionery products from the Restaurant Collection company.

“Bird's milk”, “Honey cake”, “Napoleon”, “Kyiv”, “Prague” or “Moscow” cake - choose your favorite traditional desserts, familiar to everyone since childhood! Or buy cakes prepared according to exclusive recipes that will pleasantly surprise your guests, friends and colleagues!

Sweet cakes are the best gift!

In the stores of the Azbuka Vkusa supermarket chain and in the online store website you can order cakes for home delivery:

• chocolate (for example, “Three Chocolates”, “Balthazar”, “Biscuit-Chocolate”, “Cheese-Chocolate”, “Super Chocolate”);
• berry (for example, “Blueberry-curd”, “Wild berry”, “Giovanni”, “Pistachio-strawberry” and others);
• based on butter creams, whipped cream and curd cheeses (for example, “Tvorozhny”, “Caramel-pear”, several types of cheesecakes);
• low-calorie and meatless desserts.

Original “elegant” cakes will perfectly complement any holiday or cozy evening with a cup of tea! It is impossible to imagine a birthday, March 8, September 1, New Year, February 23 and other joyful events in life without a sweet treat! Choose a delicacy for every taste, order cakes for delivery in our online store, enjoy it yourself, treat your loved ones, or take it with you when you come to visit!

Some enjoy tasting sweets, while others enjoy the process of creating them with their own hands.

If you finally have the time to make more complex dishes than soup and mashed potatoes, learn how to learn how to make cakes at home for yourself and to order. We'll tell you where it's best to start this delicious and beautiful hobby, what you need to buy, where to learn the skill and how to ensure that your confectionery masterpiece will delight your guests.

Where does the path of a respected chef begin?

Any skill begins with desire and practice. But if you dream of learning how to bake beautiful cakes, then do not rush to immediately take on masterpieces from the portfolio of cool confectioners. Start with the basics, gradually moving up the steps.

Simple recipes - quick results and powerful incentive

It is known that success inspires and gives confidence in a new business. There is only one way to quickly get the desired result - first choose the simplest recipes with simple decorative elements accessible to a beginner.

The easiest way to learn how to make cakes is from ready-made sponge cakes, which are sold in stores. They are always perfectly smooth and have the same thickness of the cake. All you have to do is prepare the cream and decorate the product.

Equipment and tools - necessary tools

If you want to learn how to bake cake layers, you will definitely need a gas or electric oven. For biscuits, it is convenient to use a multicooker with a baking function (read more about this technique and its choice). From household appliances, you will definitely need a mixer; it is advisable to buy a stationary one so that you can do other things while whipping cream or dough.

If you have a lot of dishes, then most likely you won’t have to buy anything, but make sure that there are bowls of different sizes, containers made of plastic and stainless steel, with non-stick and enamel coating, spoons and forks of different sizes.

However, the most important thing in preparing confectionery products is the decorating tools; it is difficult to create admirable beauty with “bare hands.”

What a novice pastry chef should have:

• kitchen scales, measuring cups and spoons;
• baking molds – professionals recommend buying metal ones with a non-stick coating with a removable ring; silicone molds and non-stick mats are also useful;
• a pastry bag with a set of nozzles - it is better to purchase a bag, since working with a syringe is not very convenient;
• stencils for quickly transforming simple homemade tori using powdered sugar or cocoa powder;
• brushes for decoration;
• tools for rolling out dough, sugar mass and mastic;
• leveling blades;
• cling film.

Supplies you will need: baking paper, border and packaging tapes, boxes or disposable paper coasters.

There are many recipes, but there are products that are bought in stock because they are used very often:

• dyes;
• vanillin, cinnamon;
• flavorings;
• nuts;
• cocoa powder;
• powdered sugar;
• impregnation for cakes;
• powdered milk or cream;
• gelatin;

Later, when you learn how to make cakes and decide on the basic recipes, this list will be supplemented with other ingredients.

How to learn to make beautiful cakes

There are a lot of techniques for decorating homemade confectionery products; we will consider only those suitable for beginners.

Mastic is a quick result without any disadvantages. Mastic is a sweet, elastic mass that is used to cover cakes and make decorative elements. To cover the cake, the mastic is rolled out into a layer (like dough for dumplings) and the product is wrapped completely or partially with the resulting layer. The result is a ready-made field for creativity - other decorations and inscriptions can be applied to the surface. You can buy ready-made or make it yourself.

Confectionery spray - a new product for instant effect. This product deserves special attention; unlike mastic, it does not require any preparation. The spray just needs to be sprayed onto the product, after which its surface will acquire the effect of a flocked coating.

Ready-made sugar figures – beauty without effort. Today there is a huge selection of ready-made decor for cakes on sale:

• flowers for every taste in different sizes;
• figurines of animals and people, including the bride and groom;
• toys and cartoon characters for children's cakes;
• numbers for anniversaries and children's themes;
• inscriptions, names and individual letters;
• imitation fruits and berries and other decor.

All kinds of sprinkles in the form of gold and silver balls, beads, and stars look interesting.

Edible decals are another secret to a beautiful cake for those who are just learning the confectionery craft. Such pictures are printed with food dyes on rice, waffle or sugar paper. The decor is applied to the cake lined with mastic.

Openwork decorations and chocolate figures also quickly transform an ordinary cake into an elegant and festive one. Later you will learn how to make lace and leaves yourself, but first you can buy ready-made decor.

The most popular types of homemade cakes

Homemade cakes do not have to look like the masterpieces of famous confectioners. Over time, you will have your own flavor, and perhaps your own style. But with all the variety of options, they can all be divided into several types. Let's look at the most popular and fashionable ones, because the confectionery world also has its own trends.

Jelly cakes contain a minimum of dough and fat, for which they are valued by adherents of a healthy diet. Jelly is made from sour cream, cream, cottage cheese, soft cheeses, juices, and fruits. Read about how to prepare and decorate sour cream cake.

Products made from puff pastry are most similar to homemade ones, as they resemble grandma’s favorite Napoleon.

Waffle cakes are suitable for making simple cakes at home. They do not require complex decoration and can be quickly transformed by sprinkling them with chocolate, nuts, and powder.

Honey cakes are a favorite delicacy for those who love tender and aromatic dough. The degree of softness of these cakes depends on the cream. If it is sour cream, you will get a very soft and delicate dessert; if you use butter cream, there will be a slight crunch left.

Biscuit cakes are the most popular; there are dozens of others in this group, classified by the number of layers and tiers, types of cream, and type of decoration.

At the peak of popularity is the naked cake - with this method, the sides of the product are not covered with cream, but are left as is, showing creamy layers. Fresh fruit is most often used for decoration.

Where to improve your skills and learn professionalism

If you have been baking sweets at home for several days now, but want to learn how to make custom cakes, consider taking a course. There are three options here:

Homemade cakes are in demand because they are associated with naturalness. Making money from dessert lovers is a hot trend, but making it a reality will require a little more effort than learning to bake for yourself. This is described in detail in our other publication.

If you are determined to learn how to make homemade cakes with your own hands, then start baking! Only with experience come skills and abilities; no books can replace practice.

* The calculations use average data for Russia

30,000₽

Starting investments

200 - 300%

Markup on goods

1 month

Payback period

From 10,000 rub.

A home-based cake business is a great business idea for mothers on maternity leave, as well as anyone who loves to cook beautifully and deliciously. In this article, we decided to answer the basic questions of beginning cake makers and give them an incentive to action.

In other words, for those people who really want to learn something, there is no shortage of information. All bakers “from God” were once mere mortals. You can master all the intricacies of baking cakes for free and on your own only if you have the desire and ability to self-organize. It’s best if you conduct your first experiments on your own family, taking your time and honing your skills step by step. Don’t rush to sell right away without really learning anything. So that later you don’t blush in front of people and discourage yourself from moving on. Break more wood, but let no one except your closest people know about it. Oh yes, don't forget to take pictures of successful attempts. They will be useful for your portfolio.

Cost price. How to calculate the price of a cake

To bake cakes to order, you do not have to draw up a business plan according to generally accepted canons and standards. It will be enough to learn how to calculate the cost of cakes and set a markup that will allow you to make the desired profit. In simple terms, the cost of a cake is the cost of all its ingredients + the price of packaging and other consumables. To calculate the cost, you will need to know the quantity of ingredients. The inconvenience is that you will need to convert many ingredients from teaspoons, tablespoons and cut glasses to grams and kilograms. To make calculations easier, keep conversion tables like this one nearby:

There are a lot of similar tables on the Internet; translation into weight measures can be found for any product. An easier option is to purchase a kitchen scale. The only thing is, if you are weighing something that cannot be weighed without a utensil, do not forget to subtract the weight of the utensil itself from the resulting figure. Please also note that the weight of the finished cake will always differ from the weight of its ingredients, as shrinkage occurs during baking.

What markup should you put on your cakes? Experienced cake makers advise you to safely multiply the cost by 2-3 times (200-300% markup). That is, if the cost of a conventional cake is 1000 rubles, then the price of 2000-3000 rubles is normal. Remember that the cake includes not only the ingredients, but also the light, gas, water spent on its preparation, and most importantly, your time and your labor, which should also be rewarded. The second criterion when setting the price is the price list of competitors. The price should not be higher than that of other cake makers.

How to calculate profit? Which one do you want? 30 thousand rubles per month? Then you need to sell 15 conditional cakes with a cost of 1000 rubles at a price of 3000 rubles. 50 thousand rubles? Then you need to sell exactly the same 25 cakes. This is elementary mathematics, elementary school. Of course, all cakes will be of different sizes, weights, and costs, but sketching out a rough plan is not difficult. As a rule, cakes weighing over 2 kg are most often ordered from private traders. You can’t earn much by producing cakes and mini-cakes.

Competition. What cake to surprise the sophisticated

“The Brownies.” They “sit at home in their kitchen and try to bake to order.”... “They don’t have a health certificate, they don’t have special equipment.” This is “the absence of any control over the production process”... Some seasoned confectioners, whose interviews can be found on the Internet, can demotivate you with their words. But try to react less to them. Despite the huge competition, anyone can stand out with their confectionery products and make money from it. Even someone who is not very knowledgeable about catering, does not know SanPiN standards and does not have a chain of confectionery shops behind him. To figure out how to stand out, you need to do two things. The first thing is to see what offers are available in your city. Secondly, see what offers are not yet available in your city. You should pay attention not to the assortment of large confectionery shops (although knowing their cakes and prices won’t hurt either), but to what private traders offer. The best way to search is through social networks. A simple search with the word “cakes” and the name of your city will give a lot of food for thought. For example, the request “Moscow cakes” on the social network “Vkontakte” produces 1838 responses, “Krasnodar cakes” - 414 responses, and even “Pyatigorsk cakes” - 34.

But do not rush to despair of such beating! Surely half of these groups are dead. Their number is well illustrated by the number of failed attempts to start a business. Look at the quality offered by the largest and most active groups: this is what you should strive for. Here you can also look at techniques for doing business on social networks, but more on that later. Please note that no one offers regular Napoleons and sour cream to order anymore. Most often these are all kinds of children's and wedding cakes: romantic and funny, bright and stylish. A huge number of stories. Someone makes chocolate portraits, someone sculpts confectionery trees, someone produces edible Disney cartoons...

Ready ideas for your business

No matter how sad it is for you, all the cake ideas have already been invented. On the one hand, this is good - there are many examples for inspiration. A good selection with 300 ideas for decorating cakes from the portal “1000 ideas”. On the other hand, you won’t be able to invent anything radically new. If you don't believe me, try this experiment. Go to any Internet search engine in the pictures section. Type the phrase “cake in the form of...” and then substitute any words that come to your mind: “piano”, “iron”, “elephant” and so on. Whatever request you make, someone has already come up with all the cakes. Moreover, the peculiarities of the cake business are such that the main creative inventor is sometimes the client himself, sending you a photo of some cake in the form of a cap or a pink laptop with a request to bake exactly the same one and no other. Here we are gradually approaching the fact that the idea itself does not in any way guarantee you 100% success without a lack of skill, a willingness to take on any order and, of course, without the right approach to promotion.

Promotion. How to advertise yourself for free

After you get your hands on making cakes for your family, start switching to acquaintances and friends. Surely by this time your portfolio will have recipes and photographs that you are not ashamed to show. Be sure to create a group or page on VKontakte, Odnoklassniki and Instagram and try to fill them out regularly, keep active, invite friends. You can publish not only your own photo reports, but also photos of cakes from other masters and inspiring ideas. Try to keep your communities not too banal - people like a lively approach, live emotions, and observation of the process. Remember that the main thing is your customers, so set telephone notifications for incoming messages, try to respond to orders as quickly as possible. Over time, you will realize that social media can be your launching pad for much more. Many cake makers, through social networks, are starting to gather an audience for their own master classes, holding promotions with free tastings, posting educational videos, and holding competitions with reposts. Remember that in the name of your accounts you must use the word “cakes”, “custom cakes” and so on so that you are sure to be found during searches.

Pay increased attention to your Instagram page. Up to 80% of your customers will likely come from there. Food photography is one of the most common types of blogging on this social network. Learn the basic principles of food photography. Consider examples of the best Instagram accounts about confectionery art. As a rule, food photos with a natural light source are successful. In the light of lamps, any food looks plastic and unattractive. The composition of the frame, angle, and background are also very important. Here's some good material on how to properly sell food through Instagram, from which you can glean some useful ideas. Also, take a good look at tips for designing Instagram profiles - a lot of articles have been written on this topic.

Many people decide that the most important thing when starting a home-based cake business is to create your own website. And it is desirable that the site design looks richer and more expensive. But you need to take this step only after carefully considering the consequences. Otherwise, there is a risk of getting what the majority gets - a lot of wasted money, a crooked page that is bypassed by Yandex and Google (and therefore not seen by your clients), periodic blocking and a whole set of technical problems hitherto unfamiliar to you. that distract you from your main activity.

Ready ideas for your business

Secondly, in human psychology, a website is more than just a set of pictures. This is your official representation, a kind of administration, from which the demand is increased. As a rule, a website is launched by those stores that have already found their own identity and stand out from their competitors in some way, and have well-functioning mechanisms for interacting with the client. Now imagine that instead of the image of a pastry shop with hundreds of exquisite cakes and a designer interior style, the customer will come to your home for an order and see stained old wallpaper and you pulling a cake from the balcony in slippers. It is unlikely that his expectations will be met.

If you already have something to brag about, then it’s a different matter. Then you have to create a website, which must contain a catalog of your products, current prices, an individual order form, and contacts. When you have something to be proud of, you can add elements of status,

publish the faces of satisfied clients, their wonderful reviews of their work, and so on. In the meantime, gain experience, collect photographs of your creations, reviews of those who tried them, develop, but it’s better not to start a website.

Underwater rocks. You are hard, cake maker's lot

Baking cakes is not without a fly in the ointment. The most common complaint of those who started working to order is physical fatigue. Many women admit that they overestimated their strength. Fulfilling orders while simultaneously raising a child becomes a burden for them. You have to spend the whole day on your feet near the oven and stove, while taking your son or daughter to kindergarten or to classes and clubs. My legs begin to ache, my nerves begin to fray, my patience breaks down.

It also happens that demand has gone out, orders have come in, but not only is there no time to fulfill them, but it turns out that knowledge is somehow lacking. Orders are rushed through the night, and the person suddenly finds himself spending several hours leveling a cake that he could handle much faster if he just knew how. The cake maker suddenly discovers that there is no time to study, and there is not much time. The cakes come out lopsided, and the client is dissatisfied with the result. Time is generally a headache for everyone who produces cakes. For example, large cakes from 3-6 kg give more revenue, but it is better to accept orders for them in advance, because there is a risk of not meeting the deadline. And the deadline here is strict: after the holiday, no one needs the cake anymore.

Many mistakes are made when communicating with clients. For example, many cake makers forget to discuss the terms of return with the client, when the customer, having already eaten the cake, says that he did not like the cake and wants to return the money. Even if your business is not registered, you should not forget about basic hygiene: cleaning your nails, hands, teeth, and so on. Work with gloves, greet the customer with a cap or tied up hair, maintain cleanliness in the kitchen, apartment and bathrooms where the customer can enter while accepting a finished order from you. Avoid situations where pets roam freely near orders. This may scare the client away.

Another pitfall is scammers. Unfortunately, your activity on social networks will most likely not go unnoticed. One of the ways of divorce is this. A client comes into your group and leaves an order on your wall. While you are not online, the scammer immediately responds on your behalf in private messages to the customer - he names the price of the cake and “negotiates” the price. Details are sent to the client, he pays an advance payment, and the scammer immediately disappears. Then a dissatisfied client writes in all public pages that your community scammed him out of money, and you are a fraudster. Warn potential customers about such cases and clearly indicate who exactly they need to contact to place an order. Also, never forget to put a watermark on your photos to prevent them from being stolen.

Opening an individual entrepreneur. A little about the fears of “cake makers”

One of the controversial issues among beginning cake makers is whether it’s worth it or not. open your own individual entrepreneur, officially register a business and pay taxes to the state? From a legal point of view, of course, this is necessary. But in practice, starting a home-based cake business, most home bakers turn a blind eye to formalities. Until a decent customer base has been developed and there is no stable sales volume, no one usually bothers with registration. For such a business in the form of a part-time job, this is unprofitable: you need to pay taxes and pay mandatory insurance contributions for yourself (in 2019 this is a one-time payment per year in the amount of 29,354 rubles). Of course, you can easily succumb to fears when reading legal advice. To the point that, for example, you can be imprisoned for five years, or, for example, fined 500 thousand rubles. But it is not so.

Why? Firstly, serious liability comes for tax evasion on a particularly large scale, and it is quite difficult to prove this. Here you need a law enforcement officer to make a test purchase for a large amount or prove that you have received large amounts of income. And secondly, excuse me for being so direct, no one needs you and your cakes. You can verify this if you open any news aggregator and see who exactly is being fined for illegal business activities under Article 171. As a rule, these are alcohol sellers, spontaneous street hawkers, or sellers of counterfeit anti-freeze from a garage. Sometimes raids are organized on embankments and parks, from where they drive away any unsightly illegal trade, flea markets, or, for example, hookah vendors who sell hookahs from the floor. In a word, trouble awaits those who either sell “opium for the people” or are simply an eyesore for the authorities.

Ready ideas for your business

Now imagine what will happen if the state begins a massive hunt for maternity mothers quietly selling cakes? At the same time, they are raising a pair of small, noisy creatures, preparing dinner for their husbands, and running the household. Yes, nothing less than a popular revolution, which will begin with Malakhov’s broadcasts. The only option in which you may encounter a real problem is this. Some client will really suffer from your cake, for example, get seriously poisoned and write an angry statement to the police. Then a check may come to you. And he will fine you... in the amount of 500 to 2000 rubles (administrative liability). Of course, accidents do occur, and no one is immune from them. For example, one of your competitors may send you an audit because you are stealing clients with your cakes. You can find out how such checks are carried out in practice and what you need to be prepared for.

It’s worth thinking about a more serious business if you, at a minimum, bought an additional refrigerator, hired “extra hands” and are experiencing severe cramped space, which clearly does not correspond to the level of your ambitions and income. Then you can open an individual entrepreneur, look for premises for your own retail outlet or mini-workshop, purchase new equipment, and expand the sales market. The ideal option is to combine flow production with custom production. Products can also be sold to coffee shops, cafes and supermarkets. But remember that even a tiny production will require investments of 500 thousand rubles.

This business is more likely not a business, but “self-employment”. When considering it, I would pay attention to 5 main aspects:

1. Quality problems. You need to be very careful with the raw materials! If the recipe says “animal oil”, then it must be good quality oil. After all, “animal oil” is not always “animal”. At dairy plants, other products, mainly of plant origin (coconut and palm oil at best), are added to it to reduce costs. And so in everything! At the same time, you need to understand that a strict approach to the quality of raw materials also has the other side of the coin - an increase in the cost of the finished product. It is almost impossible to balance this. From low-quality raw materials, it is difficult to make a product that will be bought a second time.

2. With home equipment, it is impossible to reach... conditionally “industrial volumes” of production, in other words, to generate decent revenue. This is what industrial equipment is for.

3. Sales is always a delicate and complex matter, and the number of “orders” will be of an “abrupt” nature, and a permanent customer base will be created over the years. Therefore... maybe it makes sense to add something else with meat elements to the sweet? Scientifically, this is called “diversifying the range.”

4. When designing this business, special attention should be paid to the problems of “transportation” of finished products. Sometimes it's costly, sometimes it's not.

5. And lastly, the so-called “illegal entrepreneurship”. In general, it is advisable to do everything to avoid falling under the “radar of the state,” but, alas, this is impossible. It must be borne in mind that such activities are of little interest to the fiscal authorities and are difficult to prove, but... one must always be on the alert. It is necessary to consult with a lawyer in advance on exactly how to answer questions if the situation turns out to be unfavorable. If our state were a little smarter, in its legislative part and not only, such a problem would not have arisen. In the meantime, we have... Everything for friends, for the rest - the law!

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