Dairy products of "Ugrinskaya eco-farm", located in the nature protection zone of the Ugra National Park (which is not far from Moscow), the cows graze on private land, which belongs to a family of 4, they take care of the cows without outside help, including milking the cows by hand! Cows are fed natural hay there... Self-call from the center of Moscow is possible.
-govinda-garden.com- in my opinion, a super kind store, it seems that the principles of eco-farming and a good attitude towards animals are more important there, and the prices are reasonable. Self-delivery is possible on Saturday from the Rizhskaya metro station (a 5-minute walk to the store). There is a positive comment.
-donz.ru- some products there from the monastery. See positive feedback in the comments.
-moolookoo.ru- there are products from the nunnery. Learn more about this store.
-iorganic.ru- dairy, groceries, fruits and vegetables, household goods, etc.
-lavkalavka.com- expensive
-naturoed.ru- expensive due to logistics costs and average volumes
-sferm.ru- some say that the taste of the products there, including vegetables, is the same as in the store, although their site looks respectable. But in this comment they say that the butter is good there, but the cheese and milk quickly sour (I think this is not an indicator of poor quality) and even mold on the 3rd day (but this is already suspicious), while the money is returned.
-a-moloko.ru
-gor-polyana.ru
-efimsybbota.ru- there is a positive comment, but the truth is not clear from whom.
-ecocitylife.ru - free delivery in Zelenograd when buying over 1000 rubles
IMPORTANT- when drinking raw milk, beware of brucellosis and E. coli, use raw milk only from those cows that were not fed mainly cereals and corn, but were fed grass in summer and hay + sometimes vegetables in winter, grass / hay for cows is just ideal, also cows must graze on the pasture at least in summer.
Organic cereals, locally grown fruits and vegetables,
Eco cosmetics, hygiene products, organic spices, dried berries, cereals:
-i-mne.com - branch offices throughout Russia, self-delivery is possible
-syroeshka.ru - possible pickup from metro station Aeroport
-lifeway.su - (Altai Territory)- local cultures growing in ecologically clean areas, here is their magazine - vedlife.
-Nuts and dried fruits wholesale in Moscow
-hunnyshop.ru- (Moscow region)- a store of natural soap and cosmetics, there is also natural food - sprouts, flour, bee products, nutritional yeast (not baker's), it is run by a girl (vegetarian and mother of two children), who, by the way, is the moderator of this community
-iherb.com - (American store)- with a rich assortment of natural products, you can order to Russia and Ukraine, parcels arrive in about 3-5 weeks on average. Shipping costs 4 bucks. I write some things about this site.
-shop.wantbaby.ru- (self-call in Moscow, Zelenograd and Klin)- a reference point for raw food products, relevant for future / real mothers.
-dziwa.ru - (Moscow region)- eco-goods store, natural soap "from scratch", natural handmade cosmetics and healthy food
-Dried persimmons and other dried fruits from Sochi and Abkhazia, Look .
-bezhimii.ru
-www.sver4ok.ru
List of physical shops and markets in Moscow:
-"Farmer Bazaar"- a shop that looks like a farmers' market. Located on Tsvetnoy Boulevard in Moscow. Prices are more expensive, however, than in Auchan, but it's worth it on Mondays from 10 am to 1 pm 20% discount on everything :)
-eko-magazin.ru- sells both foreign eco-products and domestic ones located on Sokolnicheskaya Square
-ekush.ru vacuum-dried berries, fruits and vegetables, natural sweets, teas, etc., Alekseevskaya metro station (Malomoskovskaya st.)
-White clouds- store of vegetarian products, m. Kitay-gorod, m. Chistye prudy, st. Pokrovka, 4
- jagannath.ru- a range of healthy food products for vegetarians, vegans, macrobiotes. There is a choice of soy products (miso paste, organic tofu), natural sweeteners (stevia, palm sugar, maple syrup and Jerusalem artichoke syrup, etc.), sweets and confectionery for diabetics, algae, spices, vegetable oils, honey, whole grains from ecologically clean regions, tea and herbal drinks, natural cosmetics, aromatic oils, incense, natural soap. There are 2 branches in Moscow ( on Kursk and on Taganka), in Tomsk, in Novosibirsk.
-cow-boys.com- 5th Donskoy passage, 21, bldg. 14. The list of farms and their owners on this site more or less inspires confidence, although I would like more details with videos and blogs of the farmers themselves, because 1-3 photos do not quite plausibly describe reality, but in general there are chances for quality products.
-indianspices.ru- spices, groceries, soy products, many real shops (Sukharevskaya, Kyiv, etc.). The store is suspicious, carefully read all the ingredients. There is a negative comment about their ghee.
-izbenka.msk.ru- I sell dairy products, there are many branches in Moscow and the Moscow region. There are doubts about the naturalness of their products, they look like industrial production (see comments).
Ideally, cows should graze in the pasture, and not stand all the time in the stall, as shown in their view. Walking in the pasture improves milk quality and makes cows healthier. Imagine yourself working all the time in your apartment with breaks for stew, absolutely not going anywhere, because you will wither quickly under such conditions. Milk from cows grazing in the wild can even be drunk raw, which is much healthier for many reasons - firstly, raw milk is alkaline, unlike pasteurized milk, in which the PH level is acidic, and secondly, there are more different benefits in raw milk. I want to add that where I live, you can often see cows grazing on the lawn if you go outside the big metropolis. It would be interesting to know - how often do you observe a similar landscape?
Recommendations when buying goods:
Pay attention to preservatives and food additives. And items like modified starch or GM soy ingredients, potassium sorbate, sodium benzoate etc. (see Exxx label on food). This muck can also be present in health food stores. I do not recommend buying soy or corn products at all, since 99% of these products are GMOs, unless otherwise indicated.
Palm oil- another trend for consumers, especially among vegans. Palm oil is the cheapest and very unhealthy. It is best to use coconut oil, here you can buy organic, unrefined and raw coconut oil. (Good for baking any vegetables, even potatoes, but I always cook over low heat.) The dangers of other vegetable oils are well written.
agave syrup harmful, you can read about it.
It is desirable to know about essential oils how the product was received and processed, because if, for example, inhalations are made with artificial essential oils, then you can only harm the body. Although for the aromatization of premises it is much better than the philistine chemistry from ordinary grocery stores.
Preference, of course, should fall on those stores that can be reached, and not order groceries far away. Firstly, if we buy our Russian, then money goes into the domestic economy. Secondly, in this way we do not use cardboard and gasoline for shipment and delivery, that is, it turns out to be more environmentally friendly.
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P.S. I would love your feedback on any experience with these stores or additions to the list!
UPD: thanks to everyone for the tip on additional stores, thanks to them we can safely say that it is possible to lead a healthy lifestyle in Moscow, although I would like there to be more physical stores, because buying live, in my opinion, is easier and more pleasant.
Excessive consumerism:
- Blue China (why having cheap jeans is not sustainable)
DIY detergents:
- Eco-friendly detergents (why buy if you can make detergents on your own, which is much easier and more economical?)
Every year there are more and more people who buy bioproducts. But dealing with organic labeling is not so easy. In addition, some manufacturers put eco-labels on every second jar of cucumbers. We will tell you what products are considered organic and why organic and farm tomatoes are not the same thing.
Some argue that the Bio, Eco and Organic labels are a marketing gimmick, while others sweep all the cans with green badges off store shelves. The truth, as always, is somewhere in the middle.
What are organic products
We already wrote : they can be produced only in ecologically clean areas without the use of mineral fertilizers, pesticides, herbicides, hormones and GMOs. In general, the whole point of organic agriculture is to integrate into the ecosystem, and not to subordinate it to humans.
Instead of mineral fertilizers, organic farms use manure and compost, fight pests with the help of insects and birds, and weeds are harvested by hand. In animal husbandry, antibiotics, feed with hormones and genetic engineering are prohibited.
Organic in the world
You can't just buy an Organic certification. Each producer who claims this title is tested for compliance with organic standards. A commission comes to the farm to study the soil, check the conditions of the animals, the quality of the seed and harvesting equipment. In addition, the inspector may selectively survey employees about their knowledge and understanding of organic standards. In laboratories, finished products are checked for hundreds of points - starting with tests for the absence of heavy metals and ending with taste. The Organic certification is only valid for one year, which means that the producer must undergo this global verification every 12 months.
The standards for such certification can be either private or public. But so far, only 87 countries have legally prescribed standards for organic products. For example, the NOD (National Organic Program) standard applies in the US and Canadian markets, the EU standard in the European Union, BIOSUISSE ORGANIC in the Swiss markets, and the JAS eco-standard in Japan.
USDA Organic Seal is an American organic program that verifies products against NOD organic standards.
EuroLeaf- a sign of a unified certification system for food products produced in the European Union. To enter the European organic market, you need to fulfill the requirements of EU directives , 889/08 and only then receive this marking. Many Russian companies receive such a certificate in order to at least somehow confirm their status as a producer of organic products.
For 37 years of existence Bio Suisse from an association of Swiss farmers has grown into a large organization with about 6,000 members of the farms.
JAS- Certification according to Japanese organic standards.
Bio-Siegel is another popular organic label in the EU. This mark was introduced in Germany in 2011, it means that the product is at least 95% organic.
Organic in Russia
In Russia, a law on the production of organic products will be adopted in the near future - it is already under consideration in the State Duma. Nevertheless, the absence of a law does not stop Russian farmers, and those who want to officially produce organic products undergo international certification. That is why on some Russian-made bio-products you can see the signs of USDA, Euro Leaf and others. In addition, those who choose international certification systems can easily supply products to international markets.
Russia also has its own system of voluntary certification, which was developed by: "Leaf of Life". The certification system and the standards themselves are the same as in the EU, but here the sanitary and epidemiological standards of Russia are also taken into account.
In addition, GOSTs have been in force in the country since the beginning of 2017. And . Both of these standards are fully compliant with European organic farming regulations and IFOAMH (International Federation of Organic Farming) regulations. Compliance with these GOSTs indicates the integrity of the manufacturer.
What is greenwashing
In addition to organic labels, there are inscriptions “farm”, “natural” and “ecologically friendly” on Russian-made products. These are perhaps the most popular forms of greenwashing or "green marketing".Greenwashing is one of the marketing options where a product or service is positioned as environmentally friendly.
farm product
In fact, this inscription does not carry any information, except that this product was produced on a farm. And yet, many fall for this trick - after all, it seems to be logical to use natural methods of production on a tiny farm. But in nothing is said about how to grow and care for plants and livestock on the farm.
In reality, farms often use both mineral fertilizers and antibiotics on a scale comparable to large agricultural complexes. Farmers take this step in order to reduce costs and reduce risks.
Environmentally friendly product
All products that hit the supermarket shelves have been tested for environmental safety and are a priori environmentally friendly. According to it is forbidden to write “environmentally friendly product” on food products: everything that such an inscription does is distracting and misleading the consumer.
Natural product
This means that the product was grown in nature, and not in a laboratory. But this does not exclude the use of chemicals, antibiotics and hormones.
General statements, non-existent labels, prefixes "bio", "eco" and "organic" are also true greenwashing signals. According to
To date, a fairly large number of food products have appeared on the Russian market, on the packaging of which there is the word "bio", "eco" or "organic". However, these products almost never meet the concept of "eco". At the same time, the cost of products, on the packaging of which there is a corresponding inscription, is higher than analogues (without an inscription) by 20-200%.
Consumers have become hostages of this situation due to the lack of a relevant law on organic agriculture and organic food in the Russian Federation. We also do not have mandatory certification of eco-products. And since there is no law, then manufacturers are free to use these terms at their discretion, which, of course, cannot but disturb buyers - after all, they are actually being deceived.
So, the concepts of "eco", "bio" and "organic" are synonyms that denote environmentally friendly products produced in compliance with the principles of organic agriculture.
According to European and American standards for organic agriculture, the label “organic” (“bio” or “eco”) indicates that at least 95% of the content by weight (minus the weight of salt and water) is organic. The inscription “made with organic” means that at least 70% of the content is an organic product. The inscription is on the front or top of the package, and may be followed by up to three product component names. The label “less than 70% of content is organic” means that less than 70% of the content is organic. However, the package may list the organic ingredients, but the word “organic” may not be used on the front of the package.
BASIC PRINCIPLES OF ORGANIC AGRICULTURE
According to the standards of the International Federation of Organic Agriculture Movements (IFOAM)*, organic agriculture is based on four basic principles that must be used as a whole.
Principle of health
Organic agriculture must maintain and improve the health of the soil, plants, animals, humans and the planet as a single and indivisible whole. According to this principle, the use of fertilizers, pesticides, veterinary drugs for animals and food additives, which may have an adverse effect on health, should be avoided.
The principle of ecology
Organic agriculture must be based on the principles of the existence of natural ecological systems and cycles, working, coexisting with them and supporting them. The principles of organic farming, grazing and the use of natural systems in the wild, in order to obtain a crop, must comply with natural cycles and balances. Organic agriculture must achieve ecological balance by designing land use systems, creating habitats and maintaining genetic and agricultural diversity.
The principle of justice
This principle states that animals should be provided with conditions and opportunities for life that are consistent with their physiology, natural behavior and health. Natural resources that are used in production and consumption should be considered from the standpoint of social and environmental justice, taking into account the interests of future generations. Equity requires that production, distribution and trade systems be open, equitable and take into account real environmental and social costs.
The principle of care
The management of organic agriculture must be proactive and responsible in order to protect the health and well-being of current and future generations and the environment.
Summarizing all of the above, we can conclude that the marks "organic", "bio" or "eco" are designed to notify the buyer that the product is grown naturally without the use of chemicals, in an ecologically safe area, where at a distance of 500 kilometers around there is no chemical or other harmful, from the point of view of environmental protection, production.
HISTORY OF THE ORIGIN AND DEVELOPMENT OF ORGANIC FARMING
As an independent area, organic farming began to develop actively since the 1940s in Europe and America, in response to dependence on synthetic fertilizers and insecticides. During the industrial revolution of the 19th century, with the development of agrochemistry, many effective methods of soil fertilization and pest control were proposed. First it was superphosphates, then fertilizers based on ammonia. They were cheap, efficient, and easy to transport.
During the 20th century, new ways of farming were actively used, indeed leading to increased yields. However, the environmental consequences of the use of these methods became more and more obvious: soil erosion, their pollution with heavy metals, salinization of water bodies.
In 1940, the British botanist Albert Howard, one of the founders of organic agriculture, proposed a soil fertilization system based on the use of compost from plant residues and manure. A natural, but not the least, reason for the emergence of organic farming was the increasingly recognized danger to human health. Now the living conditions in big cities make people think about how to protect themselves from the negative effects of the urban environment. More than 50% of a healthy lifestyle consists of a healthy diet.
In 1972, the International Federation of Organic Farming Movements (IFOAM) was established with the aim of disseminating information and introducing organic agriculture in all countries of the world. Already in the 1990s, green movements and green philosophy acquired a global scale, environmental protection and concern for the health of their citizens became priority areas of state policy in many countries**.
THE HISTORY OF ECO-FRIENDLY PRODUCTS IN RUSSIA
Ecological farming in Russia originated in 1989, when the All-Union program "Alternative Agriculture" was launched. In two years, the program brought international certification to a number of farms, but ended in complete failure, as the market was not ready for such products.
In 1994, the export of environmentally friendly certified buckwheat to Europe was started, and since 1995 an organic processing plant has been operating in the Kaluga region. Now the farms of the Tula, Orel, Novgorod, Omsk, Pskov, Kursk, Vladimir, Orenburg, Yaroslavl, Moscow regions and the Stavropol Territory are engaged in the ecological production of agricultural products.
Thus, the formation of a market for environmentally friendly and safe products is just underway in Russia. The main reasons for lagging behind the United States and European countries include the lack of a unified concept of environmentally friendly products, the unclear position of the state on this issue, and the low ecological culture of the population. However, consumer demands are gradually forming a separate sector of "village" food on the market. Certifying organizations also appeared (for example, NP Ecological Union, St. Petersburg), which developed their own standards, taking into account both international requirements for organic agriculture and the peculiarities of Russian reality. All this clearly contributes to the development of the organic food market.
Newly established Moscow company Chisty Krai is conducting in-depth marketing research on the demand for organic products and is preparing to enter this market. The company establishes links, on the one hand, with independent producers whose product quality meets IFOAM requirements, and, on the other hand, with distribution channels that allow a wide presentation of organic products.
During the period from 2000 to 2010, the global organic food market grew more than 3.5 times - from $ 17.9 to 60.9 billion (rice. 1 ) .
According to IFOAM, the global market for organic products in 2011 grew by about 12% - from $ 60.9 to 68 billion - while the growth of the consumer market as a whole in this period amounted to only 4.5%. If the market for organic products continues to grow, then by 2020 its volume may reach $ 200-250 billion.
MAIN TRENDS IN THE MARKET OF ORGANIC PRODUCTS
Currently, there are several main trends in the development of the Russian organic food market.
The growth of the world organic food market is more than 2 times faster than the growth of the market of non-organic "mass" products.
The fastest growing segments of the market for organic products are "vegetables and fruits", "milk and dairy products". At the same time, the segments "meat, poultry", "bakery products" and "drinks" are growing at a faster pace, but they lag behind the leaders in terms of volume.
Sales of organic products currently still make up a small share of total food sales in different countries - from 0.75% in the Czech Republic to 4.2% in the USA.
Growing sales of organic products indicate that consumers are ready for the added value. Russians are becoming more and more demanding in terms of food, it is important for them that the products are natural, they do not use genetic engineering in their production, and they do not harm health.
The main sales channels for organic products are retail chains (supermarkets, hypermarkets, discounters) – they account for 41% of sales. The share of specialized stores is 26%, while the share of direct sales is 13%.
The growing market demand for organic products is stimulated at the state level - in the United States and in the European Union, organic farming development programs are being adopted, and certified eco-farmer training programs are emerging at many universities and colleges.
DEVELOPMENT POTENTIAL OF THE RUSSIAN MARKET OF ENVIRONMENTALLY FRIENDLY PRODUCTS
Russia is 15-20 years behind developed countries in the production of eco-products and eco-services, and the volume of the domestic market of organic products, according to IFOAM, is only $60-80 million, or about 0.1% of all food products.
At the same time, in Russia there is a steady upward trend in sales of organic food. Thus, over 5 years it has grown more than 1.5 times - from 30 million euros in 2007 to 50 million euros in 2011.
The potential of the Russian market is estimated quite highly: according to experts, by the end of 2013 it may grow by 25-30% - up to $100 million.
In Russia, there is a problem with the designation of the boundaries of the market for organic agricultural products - there is no single law that would establish which products should be classified as organic and which should not. There is also no unified system of certification. The solution of this issue and the introduction of mandatory organic certification at the legislative level will contribute to the development of the market.
Experts believe that the improvement of the overall environmental situation in the country, the rich soil resource potential, the presence of vast areas of land (up to 40%) that have not been cultivated recently due to economic and financial difficulties, cheaper labor.
Organic food products belong to the premium segment of the market, and the margin on them, depending on the product category, can vary from 20 to 400%.
The main sales channels for organic food are:
* supermarkets, where most of the premium food products are sold;
* specialized stores selling natural products;
* direct sales through online stores, which allow you to avoid retail margins. To date, sales of organic food through online stores account for 5% of the total sales of these products. According to experts' forecasts, sales via the Internet will grow by 22% by the end of 2013;
* pharmacies that sell a limited range of organic products. These are mainly diabetic and low-calorie products, baby food and cosmetics.
The possibility of exporting Russian organic products to the EU countries is also highly appreciated.
Let's consider the factors that in the future can have a positive impact on the growth and development of the market for organic products in Russia.
Political factors:
* in the near future - the adoption of a law on organic agriculture, within which it is necessary to define what "organic" (environmentally friendly) food is;
* development of a unified certification system for organic products based on European and American standards;
* introduction of mandatory certification of organic products;
* adoption at the state level of a comprehensive program for the development of the agro-industrial complex;
* providing financial assistance to farmers (in particular, preferential taxation) at the state and / or region level;
* Establishing strong ties with regional and local authorities.
Economic forces:
* stabilization and further growth of the economy after the 2008 crisis;
* stabilization of the ruble exchange rate;
* creation of a system of concessional lending for organic agriculture projects;
* high growth potential of the organic products market (at least 25-30% per year);
* creation of additional jobs in farms;
* attraction of cheaper labor force;
* lower prices for organic products.
Social factors:
* increase in the birth rate;
* desire for a healthy lifestyle;
* growth of incomes of the population;
* Orientation of consumers to better and more expensive food products;
* concerns about the presence of artificial ingredients and preservatives in "traditional" products;
* belief that organic products are more beneficial to health;
* the desire to buy food products that have a natural taste, without amplifiers;
* improving the culture of consumption and education of people in the eco-sphere in general;
* development of an education program for workers in organic agriculture.
Technological factors:
* development of an integrated technology for the production of environmentally friendly products (from soil preparation, planting plants and seeds, feeding and keeping animals, to a full cycle of production and packaging of products);
* conducting scientific research as a guarantee that organic agriculture is healthy, safe and environmentally friendly;
* creation of a logistics system - building a clear and well-functioning system for the supply of products from the farmer to the client.
TARGET GROUPS OF BUYERS AND CONSUMERS OF ORGANIC FOOD
As in the West, in Russia, farm products belong to the premium segment, their main consumers are representatives of the middle and higher class, that is, about 20% of Russians. The most active consumers are women and men aged 25-45, with higher education, with an average and higher income, residents of Moscow and St. Petersburg.
The main motives for buying and consuming organic food are health benefits, absence of artificial ingredients and preservatives, natural taste and safety.
Among the main barriers to the purchase of this product is its high price. Also, many consumers do not feel the usefulness of organic products for health, do not know anything about them or do not trust the manufacturer. A limiting factor is the short shelf life of these products.
Factors stimulating the purchase of organic products include: rising incomes, taking care of your own and family health, fitness classes, and a decrease in the number of available and free medical services. Of great importance is the dissemination of information about the dangers of biotechnological "unhealthy" ingredients in food, as well as the harmful effects of chemicals on traditional agriculture. In addition, the consumption of branded organic products is one of the most fashionable trends in the West.
Thus, we can conclude that a clear policy of the state and the introduction at the legislative level of mandatory certification of eco-products in accordance with international standards, the conduct of an educational program aimed at increasing the level of knowledge about eco-products, as well as the interest of retail chains in sales and setting an adequate price for these products will contribute to the growth and development of this category in the future.
* International Federation of Organic Agriculture Movements.
** Data from the international association of producers, suppliers and consumers of eco-products.
Ekaterina Dvornikova
Research of the consulting company "Dvornikova and Partners"
Environmentally friendly product is a food product that is made from natural raw materials using modern technology that ensures minimal ingress of other substances into the product, does not contain foreign inclusions, and is obtained without the use of mineral fertilizers, pesticides and in the absence of technogenic impacts. With food, 70–90% of all potentially harmful substances enter the human body. In this regard, the idea of E.ch.p. was born as a certain anti-culture, a protest against the pollution of nature. Thus, the national American standards for clean products include several prohibitions on: the use of artificially created chemical fertilizers, the use of genetic modification technologies, the use of growth and fattening stimulants, antibiotics and hormonal drugs, as well as the use of organic-based feed. The market for organic products tends to be under scrutiny from business and society. People are explained in detail what are the advantages of organic food (organic food) and why it is worth overpaying for it. Assortment E.ch.p. in ordinary American stores, is about 400 items. The organic industry offers an alternative to almost every product on the traditional market. The most popular categories are:
- coffee, tea, fruits and vegetables, both fresh and processed;
- some spices, dried fruits and nuts;
- seasonal products: fresh fruits and vegetables that are in high demand during certain periods of the year;
- environmentally friendly substitutes for traditional products: bakery products, dairy and meat products, organic drinks and wines, etc.;
- environmentally friendly products for children (baby food, cereals, etc.);
- environmentally friendly clothes and cosmetics.
Each group of E.ch.p. enjoys a special priority: frozen foods, semi-finished products and ready meals - by 39% per year, baby food 38%, bakery products and cereals 37%, dairy and meat products 36%.
The formation of the ESP market is taking place in the Russian Federation, the prospects for its development in our country are great. The following problems are a certain brake on the territory of Russia: the high cost of ecological agricultural production projects due to the lack of the necessary equipment for applying certified fertilizers and their proper storage, the lack of equipment for mechanical weeding and pruning of branches, and sprinkler systems. The financial costs required for the introduction of these technologies are estimated at $200-1000 per 1 ha for cereals and $5000-8000 per 1 ha for fruit cultivation; lack of certified lands (accounting in the Russian Federation for only 0.003% of the area of all agricultural land with a total area of 406 million hectares). Their certification may take a little time, provided that field histories and other documentation are correctly kept, and soil chemistry meets acceptable levels; increased time costs and costs for the production of environmentally friendly products, which are several times higher than the time costs for the production of conventional products; pre-sale preparation of goods, their storage and shipment. The volumes of environmentally friendly products are still relatively small, so there is the option of mixing it with another - inorganic products. The main factor hindering the development of this market in Russia is the lack of state standards and certification of E.P.C. in line with the international level and strict legal framework.
If you set out to find out what eco-friendly products are, then the Internet will give out a lot of offers of the products themselves, but nowhere will you find the definition of the phrase itself.
The absurdity of this phrase is that a product cannot be “non-environmentally friendly”, it must necessarily fit into the environment, do no harm to it, and be safe.
"Eco"
translated from Greek means house, dwelling, habitat.
Ecology
- the science of the interaction of all living organisms with the environment.
From which two conclusions follow:
- It turns out that environmentally friendly products is a product that is in harmony with the environment and is safe for all living beings.
- It turns out that man is not the king of nature, but only a part of it, which imagines itself to be a "crown".
In fact, we all know what is happening on our planet with ecology ... And this absurdity with ecology is even greater than with the very concept of "ecological product".
** In our absurd reality, a person has a choice between harmful and dangerous products and environmentally friendly ones.
It can be , building materials and interior items, and baby products and household chemicals (in this case, less harmful), gadgets and cars (solar-powered or electric).
The technocratic path of development has crushed the environment, and only an ecological catastrophe can come out of this, which is inexorably approaching us and our children.
In general, we live in a society that does not think about safety and the environment. But there are individuals who think about it and invent eco-friendly things for units that care a little about themselves.
Why a little, you ask? But because next to your eco-friendly house there will be a non-ecological house that emits harmful fumes. In a traffic jam next to your eco-friendly car, there will be a car that pollutes the environment. Even your eco-friendly land, for organic agricultural vegetables, will absorb groundwater from a non-ecological neighboring field.
That units will come to reason with hundreds and thousands ... We express the hope that a good example is contagious, and each of us will one day wake up with "environmental consciousness".
Let's talk about those who are trying to do something for the environment. Today we will talk about stores in our country and abroad.
Supermarkets "Slata". Irkutsk.
This chain of stores has been using biodegradable packaging for 5 years, is actively involved in tree planting, and recycles cardboard packaging.
In all buildings of "Slata" management has introduced energy-saving technologies. The energy metering system works, and all lamps in offices and shops are LED. All supermarkets have installed glass modules on refrigerators, which reduces electricity consumption by 50%.
Hypermarket "Auchan" Saint Petersburg.
Offers recycled bags as well as reusable shopping bags. Takes care of garbage sorting. There is even a stationary waste collection point (cardboard and paper, glass, plastic, aluminum) on the territory of the store, which is provided by Auchan's electricity for free.
Gastronomes "Krasny Yar". Krasnoyarsk.
For the past five years, Krasny Yar grocery stores have been offering customers a choice of several types of eco-friendly packaging: bio-bags (they contain an additive that reduces the decomposition of plastic by 30 times), paper bags and rag bags.
Plastic bags with an oxo-biodegradable additive break down in the sun into separate fragments that can be processed in the soil into water, carbon dioxide or humus. Such an additive decomposes the bag in 6-18 months.
Hypermarkets «SPAR. Austria.
Austrian SPAR supermarkets are built from natural materials. Marketplaces are made of wood, stone and materials that do not emit harmful compounds into the atmosphere.
The lighting system has been unified, LED lamps are individually selected for each area of the store. The intelligent lighting system regulates the temperature of the light emission. And this gives 40% energy savings and a reduction in CO 2 emissions into the atmosphere by 80 tons per year.
Commercial network "Sainsbury's". England.
A retailer in the West Midlands manages expired food. In addition, the owners of the distribution network know several ways to sell the goods before they become expired. The goods are discounted or distributed to charitable organizations.
The firm's engineers took advantage of the experience of local waste recycling company Biffa. And they introduced a special technology that allows you to get electricity from food.
Well, yes, there are tanks at a special industrial site where products become biogas. Biogas passes through a purification system, after which it is fed to an electric generator. The current from the station to the supermarket comes through a cable one and a half kilometers long. So, Sainsbury's provides electricity to 2,500 homes in the area and its supermarket every year, thanks to recycling.
Supermarket chain "Original Unverpackt". Germany.
Two students from Germany came up with the idea for their own supermarket. For two years, they raised money for this project with the help of crowdfunding.
This is a special platform on the Internet where people share their ideas, it can be a personal business or an altruistic idea, a process useful to society. People watch, choose the project they like and send money.
Why were these students helped to raise money? The fact is that this market has the slogan “Zero Waste!”. A wide selection of groceries - nuts, legumes and cereals, spices, teas and coffees - are packaged in containers with dispensers. The buyer can pour himself into his own container or take a bag of recycled paper from the store.
Given the fact that many Germans have recently given up on plastic and prefer to come with their own glass containers, this is a very profitable business. In addition, the store sells products from local producers, so you do not have to pay transportation costs.
Eco-friendly products contain a huge layer of concepts:
- This is the first step towards the opportunity to increase the level of awareness and responsibility, to the cleanliness of the planet.
- This is love for nature and animals, careful attitude to resources, ranging from and ending with electricity.
- This is garbage sorting, waste paper delivery, rejection of chemical detergents.
- This is the maximum reduction of waste of civilized life.
- This is a vote of no confidence in circuses and zoos, dolphinariums.
- This is a rejection of the fashion for technical innovations. For what? After all, the old "morally" obsolete still work.
- It is an aversion to fur and leather.
Are you interested in sustainable products? You are on the right track.
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