Brand:
Brand launch year: 1996
Industry: food industry
Products: sausages and meat products
Brand Owner: OOO "Pit-Product"
The LLC company was founded on April 16, 1996. Production was launched at Obukhovskaya Oborona Avenue in St. Petersburg.
In 1998, a workshop for the production of gourmet products was opened and the assortment was significantly expanded.
One of the first in the St. Petersburg market, the company is mastering the production of vacuum-packed sausages.
In 1999, successful cooperation with the Pyaterochka chain of stores began. An environmentally friendly smoking technology using "liquid smoke" was introduced at the production site. A large Austrian supplier of spices Almi has become a partner of the company.
In 2000, the company made a successful debut at the World Exhibition-Fair "Russian Farmer": several sausage delicacies received gold medals at the exhibition.
In 2001, a second production site was opened with its own slaughterhouse in the village of Sinyavino - on the basis of the Sinyavinsky Meat Processing Plant.
In 2002, the first workshop for the production of raw smoked products was launched. During the year, the work of the warehouse complex is being improved, the transport fleet is growing. The delivery of products by own vehicles throughout St. Petersburg and the nearest suburbs has begun.
In 2003, the base of regional customers expanded - products are supplied to Karelia, the Tver region, Murmansk, Novgorod, Vorkuta and the Far East. A new workshop for the production of raw-smoked group of sausages was launched. An active PR activity began: the company participates in significant public, social and cultural events of the city.
In 2004, a new corporate identity of the company was created using red, green and white colors. The range of products has been significantly expanded. Successful cooperation of the company with large trading networks of Lenta hypermarkets, Dixy discounters and Ramstor supermarkets began. Equipment from leading European brands has been introduced, for example, for packaging sausages in individual FLOW-PACK film bags. The installation of production lines for cutting sausages, etc. was completed. New climate chambers were installed, which made it possible to significantly increase the range and volume of production of raw smoked sausages.
In 2005, a bilateral strategic partnership agreement was signed with the Finnish concern Atria Plc.
The company was the first in St. Petersburg and the Leningrad region to introduce the HACCP international quality management system in its production. The company was awarded an honorary diploma "The Best Supplier for the Retail Chain", and was also recognized as the best meat processing enterprise in the Leningrad Region.
In 2006, the integration of the enterprise into the structure of the Atria Plc concern was completed. is the leader in the production of meat products in St. Petersburg in the format of modern trade (according to research by ACNielsen). The company was awarded the Golden Quality Mark of the competition for goods and services "Made in St. Petersburg". became a diploma winner of the competition "100 best goods of Russia". A decision was made on an investment program for the construction of a new meat processing plant and a large logistics center in the Gorelovo industrial area of the Leningrad Region.
In 2007, the packaging of all products was redesigned . The company is entering the federal market by starting deliveries to the METRO chain of stores in Moscow and other million-plus cities. A new line of sliced meat products in resealable packaging (MZU) has been introduced to the market, which is unique for the Russian meat market. In order to increase efficiency, the company concentrated production facilities in Sinyavino in the Leningrad region, closing production in St. Petersburg on Obukhovskaya Oborona Ave. Investments allowed to increase the volume of manufactured products by about 50%.
In 2008 the company for the first time takes part in the largest exhibition in Russia and Eastern Europe PRODEXPO-2008. Within the framework of the exhibition at the competition "ProdExtraPack-2008" resealable packaging won in the nomination "Packaging for food products". In addition, MZU sliced products became the winner of the "World Star 2008", "Grand Star. Russia 2008" and "Made in St. Petersburg-2008" contests. The advantages of the new packaging were appreciated not only by market experts, but also by buyers. An innovation has been introduced for portion packs of sausages - "easy opening". Atria Plc buys the meat processing company CampoMos, the process of integrating LLC and MPZ CampoMos LLC begins. In October, a new, modernly equipped logistics center was opened in Gorelovo, the conditions for storage and delivery of products, as well as the level of customer service, were improved.
In 2009, the brand became the undisputed leader in the market of sausages and deli meats in St. Petersburg. "Atria Russia" strengthened its leadership in the category of products for cooking in St. Petersburg (28.1%). for the first time became the market leader in St. Petersburg in the category of products for cold cutting (14%). A new line of economy class products "Starorusskie sausages" has been launched. In April, the industrial complex "Atria Russia" was opened in the industrial zone of Gorelovo, which is the most modern meat processing plant in Russia, corresponding to high Western standards. launched a new casing for cooked and semi-smoked sausages, as well as a new packaging for sausages using a rigid bottom film. At the production site of "Atria Russia" in Gorelovo, the production of a line of ready-made meat products "Everything is ready!" has begun: meatballs, cutlets and kebabs.
In 2011, the package for sausages "Creamy" (336 gr.) won in the nomination "Packaging for food products" at the Sixth All-Russian competition "Grand Star Russia-2011" held within the framework of the exhibition "Rosupak-2011".
The company became the winner of the annual award "Consumer Rights and Quality of Service-2011" in the nomination "Sausages and Meat Products" in the category "Consumer Goods".
sausages "Dairy". The samples were examined according to 70 quality indicators and found out that there are no bacteria and GMOs in sausages, but soy and antibiotics are sometimes found.30 of the most popular brands among Russians have passed laboratory tests, including Rublevsky, Dymov, Myasnitsky Ryad, Tsaritsyno, Cherkizovo, Pit-Product, Papa Can, Starodvorskie sausages and Atyashevo. All of them were produced in Russia - Belgorod, Vladimir, Vologda, Kursk, Leningrad, Moscow, Pskov, Saratov, Tver and Tomsk regions, the Republic of Mordovia, Stavropol Territory, as well as in Moscow and St. Petersburg.
The test program included 70 parameters, including microbiological safety, the presence of antibiotics, as well as soy, meat waste and third-party meats not listed in the composition.
The Roskachestvo study showed that none of the samples contained E. coli bacteria, Staphylococcus aureus and other pathogenic microorganisms, as well as heavy metals, radionuclides and GMOs.
According to the results of laboratory tests, 11 brands of sausages met all the requirements for quality and the information stated on the packaging, and five corresponded to the advanced standard of Roskachestvo and were recognized as high quality goods - these are branded sausages "Dymov", "Pit-Product", "Borodin's Meat House 1997", "Mikoyan" and "Family Sausages". Manufacturers of these products will be able to apply for the Russian Quality Mark.
As reported Maria Sapuntsova, Deputy Head of Roskachestvo, the study did not reveal massive safety problems, however, the quality characteristics of most sausages leave much to be desired. “The study revealed a massive non-compliance with the current GOST, according to which manufacturers are required to produce dairy sausages. In 15 of the 30 brands studied, ingredients not recommended for this variety were identified - for example, poultry meat, carrageenan, soy, etc. ”
If the products are manufactured in accordance with GOST, the use of other components is a violation of the requirements of the standard. Goods produced according to TU are not violators at the legislative level if they indicated a reliable composition in the labeling.
- The Technical Regulations of the Customs Union on the safety of meat and meat products establishes a requirement: if the products are not manufactured in accordance with GOST, there should not be identical names, - commented Deputy Head of the Executive Committee of the National Meat Association Maxim Sinelnikov.- But it was assumed that later on this document will be developed requirements for the identification of names and a supporting list of GOST goods, the names of which cannot be used. However, these requirements have not yet been developed. And we cannot say which names are prohibited for naming products that are not manufactured in accordance with GOST.
It turns out a rather contradictory situation: in some products made according to technical specifications, expensive ingredients are replaced by cheaper ones. Despite this, their names remain GOSTed. Lawyer, Patent Attorney of the Russian Federation, Head of Uskov & Partners law firm Vadim Uskov notes - When manufacturers assign names to their products regulated by GOST, thereby passing off their products as a certain standard of quality, in this case GOST, while not actually complying with it, of course, they mislead the consumer. Formally, they do not have the right to cover up their non-compliance with GOST with the additions "In a merchant's way", etc. Perhaps they continue to mislead, because they have not yet been punished for this. I think such manufacturers are hurting the industry. The state standard has certain requirements for the composition of the product and its quality, and anyone who uses names for their product that imitate the standard erodes its authority, especially when such sausages do not meet the requirements of GOST.
“This raises the question of some kind of unfair competition,” continues Vadim Uskov. - Some manufacturers comply with GOST, and, calling sausages "Dairy" and fulfilling the requirements of the standard, they produce better, but also more expensive products. Others ignore the requirements of GOST, save on ingredients, but release the product under the same, or very similar, name, although probably less expensive. This competition is wrong.
Despite all this, the question of GOST and similar names still remains open.
Roskachestvo experts found out what kind of meat is included in the studied samples and tested them for the genetic material of cows, pigs, sheep, horses, and even cats and dogs. Such a study was decided to be carried out not only in order to test popular myths in Russia, but also in connection with recent scandals in Europe, where horse meat was found in sausages. Also, as part of the study, all sausages were analyzed for histology, which made it possible to identify poultry meat in the composition, which, according to GOST, should not be in Dairy sausages. As a result, the "foreign" type of meat (chicken) was detected in only six out of 30 brands.
Skins or fragments of bones and cartilage were found in some sausages. We are talking about goods under the trademarks "Atyashevo", "Meat provincial company", "Papa can", "Starodvorskie sausages" ("Vyazanka"), "Tsaritsyno" and "Cherkizovo". In some cases, their presence was indicated on the label: “mechanically deboned poultry meat” (“Papa Mozhet” and “Cherkizovo”). The labeling of sausages under the brand name "Starodvorskie sausages" ("Vyazanka") indicates the presence of a protein stabilizer (pork skins, water).
Collagen animal protein (made from fresh pork skin by drying and grinding) was not found in any sample.
In the sausages of six brands, the experts found starch, which is usually used to improve the consistency, "gluing" minced meat. The Roskachestvo standard does not allow the use of starch for applicants for the Quality Mark, but starch is acceptable in the GOST product; of course, with the obligatory indication of its presence in the labeling. At the time of the study, only one out of six manufacturers declared the content of starch in the composition. However, before the publication of the test results, Roskachestvo received a letter from the manufacturer of sausages under the Cherkizovo trademark. In the letter, the manufacturer informed about the promptly taken measures: on the new labels, the starch in the composition of sausages is indicated. The remaining four goods remained violators. These are sausages under the trademarks "Velkom", "Vladimir Standard", "VMK" and "Meat provincial company".
In two brands, soy was detected - in one case, the manufacturer honestly warned the buyer about the presence of soy protein in the product, in the other (under the brand name "Meat Gubernskaya Company"), the manufacturer kept silent about the presence of soy in the composition and thereby violated consumer rights.
Carrageenan was found in eight brands - this ingredient is used to mask raw materials and reduce the cost of production. Information about its presence was not taken out for labeling by several manufacturers, violating the consumer's rights to reliable labeling. These are manufacturers of goods under the trademarks Velkom, Dmitrogorsky Produkt, Malakhovsky, Meat Provincial Company, Meat History, Remit, Rublevsky, Cherkizovo.
“If soy or other vegetable protein is not on the label, but is in the product, then this is a falsification. Soy protein should also not be in traditional meat products that are made according to government standards. Among them are sausages "Dairy" - says Anastasia Semenova, Doctor of Technical Sciences, Professor, Deputy Director for Research of the All-Russian Research Institute of the Meat Industry. V.M. Gorbatov. - The situation is similar with carrageenan - there is nothing harmful, but carrageenan is not needed in traditional sausages. The main reason for the use of food additives is their technological feasibility, when it is not possible to produce a new food product with new properties necessary for the consumer without introducing one or another additive. Carrageenan is added if there is not enough functional protein in the product to achieve a certain consistency of the product.”
As with some other animal products, 16 out of 30 brands of Dairy sausages tested were found to contain antibiotics. And if only traces were found in 13 of them (about 0.001 - 0.002 mg / kg), then three manufacturers (Myasnitsky Ryad, Vladimir Standard and Rublevsky) violated the mandatory requirements.
"Underweight" was revealed only in one case - sausages of TM "Near Gorki" weigh 415 instead of the declared 450 grams.
The experts also checked the presence of preservatives in sausages - sorbic and benzoic acid are not allowed in meat products for children. It is pleasant to note that not a single case of exceeding the current standards has been identified.
Roskachestvo experts also dispelled the myth about the danger of containing a color fixative in sausages - sodium nitrite (E250), which gives the product a pleasant pink color. In finished sausage products, nitrite can be present only in trace amounts (less than five thousandths of a percent), which are safe for human health - this was confirmed by the study.
– We agree that the branded “Soviet” invented (fantasy) GOST names, of course, need to be protected, – comments Executive Director of the National Union of Meat Processors Ekaterina Luchkina.- And even if the Doctor's boiled sausage is produced only in accordance with GOST, it will not be possible to use identical names. As for the Dairy sausages, there is a technical error here. "Dairy" is the name of the prescription component. In the same article 107 of the Technical Regulations of the Customs Union, paragraph "D" states that the product can be named according to the prescription component: pork, beef, garlic. And in paragraph "B" the name "Dairy" is named as prohibited. In order to eliminate, among other things, this technical error and bring the articles of the regulation to a common understanding and, accordingly, interpretation, we are preparing changes to this Technical Regulation
LLC "Pit-Product" ("Atria Russia") is a meat processing company founded in 1996 and currently is the market leader in the production of meat products in St. Petersburg.Since 2005, Pit-Product LLC has been a member of the Atria Group of Companies (Atria Plc), a Finnish food industry company that is rapidly expanding its activities in the international market. Atria is the largest meat processing company and one of the market leaders in the food industry in Scandinavia and the Baltic region, as well as the largest foreign meat processing company operating in Russia.
Since October 2008, Atria Russia has also included MPZ CampoMos LLC in Moscow. In addition, Atria Russia is represented in the fast food segment by the Sibylla brand.
The product range of Pit-Product is about 150 items and includes the following groups: products for cold cutting (boiled sausages, semi-smoked and boiled-smoked sausages, raw smoked sausages, snacks, ham, pates and meat delicacies), products for cooking (sausages, sausages, sausages, grilled sausages) and prepared meat products (meatballs, meatballs, kebabs).
Victories and achievements
In 2005, Pit-Product was the first company in St. Petersburg and the Leningrad Region to introduce the HACCP international quality system into production.
In April 2007, the company was the first on the Russian market to introduce sliced products in resealable packaging (MZU). The advantages of the new packaging were appreciated by buyers and market experts. Products in the MZU became the winner of the competitions "World Star 2008", "Grand Star Russia-2008", "ProdExtraPack-2008" and "Made in St. Petersburg-2008".
In November 2008, Atria Russia opened a new, modernly equipped logistics center in Gorelovo, which significantly improved the conditions for storage and delivery of products, as well as increased the level of customer service.
In 2009, the company successfully passed the recertification audit according to the HACCP international quality system.
In 2010, a new production complex was put into operation in Gorelovo, which today is the most modern meat processing plant in Russia.
Since November 2010, Pit-Product has launched a new packaging for sausages using a rigid bottom film. The main advantage of the new packaging is that it can be opened and closed several times.
In 2009 and 2010, Pit-Product was recognized as an "Attractive Employer" according to the results of a study conducted by the SuperJob.ru portal.
In 2011, Pit-Product became the winner of the annual award "Consumer Rights and Quality of Service-2011" in the nomination "Sausages and Meat Products" in the category "Consumer Goods". Packaging for sausages "Creamy" from "Pit-Product" became the winner of the competition "Grand Star Russia-2011" in the nomination "Packaging for food products".
Reliable partner
The Pit-Product company successfully cooperates with well-known retail chains: Pyaterochka, METRO, Lenta, OK, Perekrestok, Karusel, Kvartal, Dixy, Fresh, Magnet, Real, Auchan, Prisma, Stockmann, Polushka, Family, etc.
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