In this article:
Vodka production is a fairly delicate process, and the quality of the finished product directly depends on the degree of water purification. The production of the most popular alcoholic drink in our country can be considered economically feasible, since the product will always be in demand, regardless of the economic situation in the state.
Features of organizing a vodka production business
1. Organizational and legal form of business – individual entrepreneur or LLC with a simplified taxation system.
2. To conduct business activities, you must indicate the following OKVED code: 15.91 – Production of distilled alcoholic beverages.
Before launching the production line, you must familiarize yourself with the list of state standards: GOST R51355-99, GOST R52472-2005 and international quality standards.
3. Obtaining a production license after providing a package of documents and paying the state fee.
4. Drawing up a declaration and a voluntary certificate of conformity for vodka.
5. Obtaining excise stamps of a new type (1600 rubles per 1000 pieces).
Factory technology for vodka production
In the process of making vodka, every detail matters and affects the final taste of the alcoholic drink. Most manufacturers have their own secrets regarding purification and filtration of the product, but in general the technological process for producing vodka is identical for all.
Elite varieties of vodka are prepared on the basis of malt alcohol, which is produced using a special technology.
Feedstock– sprouted grain allows you not to use artificial additives during the fermentation process. Malt alcohol is fermented using exclusively natural enzymes; it gives the finished product a specific taste (without burning) and a sweetish aftertaste. An equally important component is the quality of water, which should preferably be used from wells in ecologically clean areas. Water obtained from natural sources has unique characteristics and special mineralization properties. The quality of the water used must be monitored by a technologist
In order for all ingredients to retain their beneficial and natural properties without the use of chemical substitutes, it is necessary to strictly follow all stages of the production process:
- water preparation;
- purchasing or preparing alcohol;
- mixing a water-alcohol mixture;
- filtration;
- processing with coal and silver;
- settling;
- bottling of finished products.
Before starting vodka production, the salt content in the water is studied; it should be minimal. Its volume in the total mass should be about 60%. At this stage, water is purified through sedimentation and filtration. It is important to note that it is strictly not recommended to boil (distill) water; in this case, the alcoholic drink will lose its unique taste and become hard.
Wheat is often used as the main raw material for the production of vodka alcohol. At the same time, the addition of barley, corn and even peas is allowed. You can make alcohol yourself or order it from distilleries. In the latter case, it is much more difficult to control its quality.
During the sorting process, alcohol and water in the required proportions are fed into closed sorting tanks and mixed. The resulting liquid is subjected to additional repeated purification. At this stage, other ingredients that are provided for in the recipe can be added. For example, to obtain lemon vodka, lemon juice (flavoring) is added to the mixture. Next, the water-alcohol mixture passes through a filter with quartz sand, and then triple filtration occurs through columns filled with activated carbon and ionized silver. In closed sorting tanks, the aqueous-alcoholic liquid is mixed with special devices.
The mixture then passes through columns of quartz sand. This ancient and labor-intensive method will give the vodka softness and pleasant taste. At each stage of the production process, the technologist must check the quality of the drink using physical and chemical analysis.
It is necessary to clean quartz filters periodically, since the sediment that forms will interfere with normal cleaning.
Before the final stage vodka enters special tanks, where it “calms down and rests,” chemical processes slow down, and water and alcohol are evenly distributed. The more days the vodka is allowed to sit, the fuller its taste becomes.
According to the standards, assimilation(settling of the finished mixture) should last at least 48 hours. According to experienced technologists, this time is not enough. Therefore, for many manufacturers, settling can last up to 7 days. Premium varieties “rest” for about 3 months, which makes their taste even more rich and refined.
The bottling process is carried out on special automatic lines - the alcoholic drink is poured into a bottle and sealed with a special stopper, after which a label is applied.
The final stage involves packaging the vodka and sending it to the finished product warehouse.
Equipment for vodka production workshop
It is quite difficult to achieve a high level of quality in vodka products without the use of modern equipment, and it is almost impossible to produce stable supplies without production automation.
We purchase equipment for the production of vodka
- Pasteurizer (Fig. 14) – 110,000 rubles;
- Three tanks (Fig. 15) – 150,000 rubles;
- Bottle washing machine (Fig. 16) – 240,000 rubles;
- Packaging machine for bottling (Fig. 17) – 510,000 rubles;
- Automatic machine for gluing labels and excise stamps (Fig. 18) – 430,000 rubles;
- Optional equipment:
- installation for softening and purifying water – 180,000 rubles.
- coal column (volume 1.6 cubic meters) – 65,000 rubles;
- single-flow sand filter – RUB 54,000;
- conveyor - 35,000 rubles;
- thermal tunnel for heating caps – 28,000 rubles.
Total: 1,802,000 rubles.
It is possible to purchase a ready-made production line made in Italy or France, which provides for full automation. Its use allows you to protect against errors that are associated with the “human factor”. The work of maintenance personnel and the maintenance of reporting documentation will also be significantly simplified. The only drawback of such equipment is the high price (6-7 million rubles), which may be “unaffordable” for a novice entrepreneur.
Subsequently, in connection with the development and payback of the business, this equipment can be seamlessly integrated into existing production.
Vodka production business plan
To start the production process, at least 100 m2 of area must be allocated for the workshop. The cost of renting non-residential premises will be 15,000 rubles per month.
Product strategy of the mini-factory: vodka produced in two varieties: Standard and Premium. A distinctive feature of the products will be environmental friendliness and quality. The monthly production volume will be 5,000 deciliters.
The costs of raw materials consist of the following components:
- Water from a natural source – 120,000 rubles;
- Alcohol - 180,000 rubles;
- Container – 72,000 rubles;
- Labels – 15,000 rubles;
- Traffic jams – 13,000 rubles;
Total: 450,000 rubles.
The monthly payroll of employees is 329,000 rubles:
- Basic salary - 230,000 rubles;
- Additional salary - 16,000 rubles;
- Payroll taxes (36.1%) – 83,000 rubles;
The expense part of the business plan consists of the following monthly costs:
- Raw materials and basic materials - 450,000 rubles;
- Auxiliary materials – 45,000 rubles;
- Utility bills – 15,000 rubles;
- Payroll (40 people) – 329,000 rubles;
- Deductions for production needs (39% of the payroll) - 128,310 rubles;
- Rent of an industrial building – 15,000 rubles;
- Shop expenses (50% of clause 4) – 164,500 rubles;
- Losses from defects (4.5% of clause 6) – 7402.50 rubles;
- Non-production expenses (5% of item 7) – 370.12 rubles;
- Depreciation of equipment – 10,000 rubles.
Total direct costs (p/p 1-5) – 982,310 rubles.
Total indirect expenses (p/p 7-10) – 182,272.62 rubles.
Planned cost = Direct costs + Indirect costs = 982,310 rubles. + 182,272.62 rub. = 1,164,582.62 rub.
Total cost of work = planned cost + planned profit (20% of planned cost) + income tax (20% of profit) = 1,164,582.62 rubles. + 232,916.52 rub. + 46,583.30 rub. = 1,444,082.45 rubles.
Processing cost = Planned cost - Material costs = RUB 1,164,582.62 - RUB 450,000. = 714,582.62 rubles.
Let's determine the retail price of 1 bottle of vodka: Let's assume 100% sales of finished products, at which the final cost of 1 bottle of vodka, taking into account the cost, will be: = 142.92 rubles/dal x 2 = 285.83 rubles/dal.
Calculation of revenue, profit and profitability
Sales revenue = Planned price x Monthly output = 285.83 rubles/dal. x 5000 gave. = 1,429,150 rubles.
Profit from sales = Revenue – Cost = 1,429,150 rubles - 1,164,582.62 rubles. = 264,567.40 rubles.
Net profit (less 20% income tax) = 264,567.40 – 52,913.48 = 211,653.93 rubles.
Product profitability = Profit from sales / Cost = 264,567.40 / 1,164,582.62 = 0.23.
Profitability of production = Profit from sales / Cost of processing = 264,567.40 / 714,582.62 = 0.37.
Thus, the production of vodka is an economically viable production process, since it generates a profit of 211,654 rubles/month and has a good profitability indicator (37%).
Sales of finished products
To increase sales of an alcoholic beverage, the main emphasis should be on the quality of the finished product. To do this, you must strictly adhere to the approved recipe, accurately select ingredients and exercise strict control of the production process at all its stages.
At first, to make the product recognizable to potential consumers, the most effective method would be to conduct an advertising campaign. During its implementation, it is necessary to focus on the presence of unique properties of vodka, testing it by independent laboratories, obtaining quality certificates and an affordable price.
The tradition of drinking cheerful, invigorating and intoxicating drinks among peoples has developed over thousands of years. It is difficult to determine what is primary - cultural traditions or traditions of consuming intoxicating drinks. In any case, modern nations and peoples can be classified as drinkers. Today, vodka is an obligatory attribute of any feast and a characteristic of belonging to the Slavs.
Definition
Vodka is a mixture of a certain amount of rectified ethyl alcohol with water, which is subjected to special filtration and purification with activated carbon.
The amount of a given alcoholic drink is expressed in deciliters and liters (volume units). There is such a thing as strength, expressed as a percentage and representing the alcohol content in the mixture. The permissible strength level in regular vodka is 40%, but it can be 50% or 56%.
The modern Russian alcoholic beverage industry produces five types of vodka: 40%, 50%, 56%, Moscow special vodka - 40% and Stolichnaya - 40%. These types of alcoholic beverages differ in the concentration of alcohol in them, the level of its purification and other taste characteristics, which depend on the quantity and type of flavoring ingredients added.
In the production of 40% vodka, single rectification alcohol is used, all other four types use highly purified alcohol.
Improving the quality of the finished product is achieved through the addition of components such as sodium acetate, sugar, as well as the use of longer purification of vodka with activated carbon.
A little history
People have felt the taste of alcohol for a long time. Scientists assume that about 30 thousand years ago, a person who tasted a product obtained as a result of fermentation of berries or fruits was convinced of its tonic effect. At the initial stage there was wine made from grapes. Next we learned how to make beer.
Back in the 4th millennium BC. e. Ancient Egypt was famous for brewing and winemaking. At that time, more than a hundred grape varieties were known. The Roman Empire exported wine throughout the world.
The production of vodka began with the creation of the distillation process. Based on some sources, oddly enough, we can say that this invention belongs to the Arabs. However, their discovery did not become widely known, as it was contrary to the Koran.
Others argue that alcohol was obtained in the 11th-12th centuries by Italian alchemists. Still others conclude that the distillation process itself was already known in both the West and the East. In search of a substance capable of causing intoxication, alchemists managed, through distillation, to isolate from wine a substance that was its unique spirit and soul. This is how the production of vodka arose. Officially, the term “vodka” itself began to be used quite successfully only in the 20th century.
Comparison of production technologies
Experts conducted a study, the results of which compared modern vodka production technology with previous technological processes.
Each historical stage was characterized by different components of the production of alcoholic beverages. Thus, the 18th century is noted as the most fruitful period in the search for successful compositions and recipes for this alcoholic drink. Flavoring components have begun to be used quite successfully. At that time, vodka production was carried out only for personal consumption, and not for sale.
During the same period, home winemaking began to develop quite rapidly.
Equipment modernization
In the second half of the 19th century and throughout the 20th century, equipment for the production of vodka was constantly updated, and various technological innovations were introduced. During this same period, close attention began to be paid to the time, temperature and speed of passage of various stages of production cycles.
Turning to modern technologies, let's say that the production of vodka in accordance with current standards is based on the use of ethyl alcohol obtained from water and food raw materials as a raw material. According to the technologies used, the permissible content of ethyl alcohol is within the range of 38-56% of the volume of the finished product. The range of this alcoholic drink is represented by tens of thousands of names.
Vodka production technology
Vodka production in Russia dates back to the 16th century. The first mentions of him were found in the Novgorod Chronicle. At that time, the main use of this alcoholic drink was medicine; vodka was first mentioned under the name “fire of health.” Over the next few centuries, technology was developed and improved. There was an accumulation of methods and recipes for making this drink, which glorified Rus' abroad.
This article will discuss the technological scheme for the production of vodka.
Water preparation
Even if natural water is considered the cleanest, it still must undergo special purification in several stages. This includes settling, aeration, and filtration through quartz sand.
The vodka production process requires that modern enterprises have installed sand and coal columns, membrane and cartridge filters. Water must undergo molecular and ultraviolet purification. Using a special installation, the salt level of the water is corrected. Properly prepared water should be absolutely clear, colorless and contain a minimum level of salt. However, it is not subjected to boiling or distillation. Only in this case will the vodka be soft, have crystal purity and a unique taste.
If the water that is planned to be used in this production contains various impurities that were not removed using sand filters, this liquid is clarified by the coagulation method. When certain components are introduced into water, the electrokinetic potential of individual particles decreases, followed by aggregation and sedimentation of colloidal substances. Modern technology for the production of this alcoholic product provides for the use of iron and aluminum sulfate (iron sulfate) as coagulants for water purification, from which poorly soluble hydroxide is released during a chemical reaction.
Alcohol purification
Distilleries use raw materials such as ethyl alcohol to produce vodka. There are three main varieties of it: “Highest purification”, “Extra” and “Lux”. Many manufacturers make this alcoholic drink using their own raw materials using ancestral technology. At that time, grain crops served as raw materials: rye, wheat and rye malt. The vodka production scheme also provides for the addition of a certain amount of oats, barley, corn, millet, peas and buckwheat.
Some factories purchase alcohol from their respective factories. Such production of vodka from alcohol requires strict control of raw materials.
Preparation of a water-alcohol mixture
In the technological process, this stage is known as “sorting”. Depending on the required ethyl alcohol content, the finished product is of varying strength.
Water and alcohol are fed into sorting tanks and mixed using special mixers. At the same stage, other ingredients are added in accordance with the recipe of the alcoholic drink.
Filtration
The vodka production scheme involves the use of quartz sand as a filtering tool. This process is carried out under the pressure of a stream of filtered liquid. The sorting material flows by gravity to the filter from a pressure tank, which is located above the filters.
As the volume of purified liquid increases, the height of the sediment layer on the material also increases. As the height of a given layer changes, the resistance also increases, and the filtration rate decreases. In this regard, the filtration surface must be periodically cleaned of sediment.
Treatment with activated carbon
This stage is one of the most important stages. It binds harmful impurities such as aldehydes and ethers. During this production stage, the organoleptic characteristics of the alcoholic drink are formed.
Upon completion of this stage, the vodka is filtered again (often this happens several times). This step is necessary to remove the smallest particles of coal and obtain a transparent and crystal clear product.
"Rest"
This stage is the final one before bottling the finished product. In accordance with current standards, assimilation continues for two days. However, some experts say that this time period is not enough. It is best to let the water-alcohol mixture “rest” for about a week. Thanks to this period of time, maximum interaction between the components of the drink is achieved. Only in this case, according to experts, can a mixture of water and alcohol turn into soft and pure vodka.
Spill
To bottle the finished product, special equipment for the production of vodka is used. At this stage, all bottles must be subject to strict controls. Moreover, each bottle is rinsed with vodka before starting the filling process in order to maintain the desired strength of the drink and clean the inside of the bottle. And only then the finished product is directly bottled and sealed.
Homemade vodka production
Thus, the technological process outlined above is the industrial production of an alcoholic beverage. At all stages, appropriate equipment for the production of vodka was used. However, for true connoisseurs of this drink, quality comes first. Therefore, some of them produce vodka at home. The following ingredients are used as raw materials: water, yeast and sugar. However, proper filtration must be provided.
Often simplified technology is used. The finished alcohol is diluted with distilled water at 95 degrees, filtered with activated carbon, and then the resulting liquid is infused with herbs or berries. This way you can get bitters (vodka infused with certain herbs, roots and berries), gin (infused with juniper berries) and whiskey, thanks to infusion with oak bark.
Vodka business
It has long been the custom in Rus' that the production of vodka and other alcoholic beverages is a successful and quite profitable business. Finally, the state monopoly and prohibition are a thing of the past. Therefore, if you want to organize the production of vodka, a business of this type will bring a stable income. However, the entrepreneur not only must thoroughly study the process of making this alcoholic drink. He must also have all permits in order, including a license for the production of vodka.
As for the technology, it is basically no different from the above diagram. But there are features in the use of special automated lines and their productivity. Direct bottling of vodka and sticking labels on bottles are carried out only on special equipment, the productivity of which is in the range of 6-12 thousand bottles per hour.
Financial questions
An important component of an effective business is the successful resolution of financial issues, among which the most important are the following.
Firstly, the cost of equipment for the production of alcoholic beverages and their subsequent bottling into glass containers depends on the manufacturing company and the productivity of the line itself. Significant savings can be obtained if you purchase used equipment, since if an automated line is, for example, two years old, then it is unlikely that it could become outdated and wear out significantly. However, you cannot go to extremes and take too old equipment, since in this case there will be additional costs associated with its repair and modernization.
Secondly, certain financial costs will be required at such an important stage as promoting your own alcoholic products on the market. Any entrepreneur must understand that all the efforts expended on production are insignificant in comparison with the efforts that must be made to successfully sell an already produced product. Often, marketing costs in large alcohol companies significantly exceed the cost of equipment and other production real estate.
In this case, the most correct solution would be to purchase an already established production of alcoholic beverages. It is much easier to enter the relevant market through the acquisition of established assets than to create a new brand or trademark.
Innovations in the vodka production industry
Today, manufacturers of this alcoholic drink are making every effort to ensure that the finished product is of high quality. Thus, some of them use high-quality grain to produce alcohol. Factories have laboratories where each batch of alcohol undergoes strict control.
Many enterprises engaged in this type of activity have their own artesian wells, from which the so-called “living” water is extracted, which is used in the production process. Modernity is characterized by the introduction of constant innovation. The production of alcohol was no exception. Thus, membrane technology, cationic softening, blending and conditioning are used in water preparation.
When carrying out the filtration process, the classic technology using activated carbon has been improved. For this purpose, birch charcoal, which is characterized by special sorption characteristics, is quite successfully used. Or there is another analogue - charcoal mousse of different origins, which is obtained from birch, apricot kernels and coconut shells.
During the “rest” of vodka, natural ingredients of plant origin such as honey, spices (cardamom, cumin, cinnamon and cloves), pepper, and many herbs (wormwood or sage) are used for infusion. Dried fruits or birch buds can also be used quite successfully.
And finally, the last stage of production - bottling - also contains some innovations. For example, the relevant workshop can be equipped with a set of filter elements at the stage of the bottling process itself. Often factories use only new glass bottles.
To identify and ensure the protection of finished products, the bottling date is applied to the necks and lids using laser equipment, thanks to which all numbers are engraved in relief and clearly. Also, tamper evident is used as a protective measure when bottles are capped.
Summarizing the material presented in this article, it should be noted that the history of vodka production dates back to ancient times. However, this process is subject to constant improvement and the introduction of new technologies. At the same time, the production scheme for this alcoholic drink remains unchanged, and the main ingredients are still the same. In pursuit of a high-quality alcoholic product, some connoisseurs of this drink try to make it at home. However, the successful implementation of this process requires certain skill and special devices.
“Give me a foothold and I’ll open any bottle for you!” Well, okay, maybe Archimedes didn’t speak quite like that. But it is on the principle of leverage that the classic bottle opener is built.
But if there is no opener, then that’s right! - we need to find a lever among the objects around us.
Open the bottle with a lighter
Grasp the neck of the bottle more tightly with your left hand, take a disposable lighter in your right hand and make a lever out of it, slipping the tip under the skirt of the metal beer cap. Use the tense joint of the thumb on your left hand as support. Here's an object lesson from applied physics. This method has been widely known for decades, but it can be modernized by using a USB flash drive instead of a lighter.
Door Lock - Bottle Opener
Another long-known handy remedy (just be careful not to get wet!). Find a metal plate on the door into which the lock tongue should fit, insert the head of the bottle into the lock groove and try to catch the steel skirt on its edge. Now gently turn the bottle, resting the other side of the cap on the lining.
Take a stationery stapler and slide its clove under the corrugations of the steel skirt. Walk along the contour of the lid, slightly bending corrugation by corrugation. Eventually the lid will pop off on its own.
The same “anti-pressure” procedure can be performed using a wrench or a nail file.
How to open a bottle with pliers
Of course, many items from the home tool kit are suitable for emergency opening of a bottle: a flat-blade screwdriver is perfect, wire cutters are quite suitable, pliers are very good for this task, and even better - narrow-nose pliers.
A square hole in a car belt buckle serves as a perfect opener, but you shouldn't do it in a moving car.
If you have run out of patience, and your hands are not skilled enough, you can turn to brute force. Hold the bottle between your thighs, hook the cap with the edge of the file and pull upward with force.
In the same style, you can use a spirit level or some kind of electronic device such as the early IPOD NANO models.
Open the bottle with a carabiner!
If you have large scissors lying around, feel free to use them.
The bottle can also be opened with a ring on your finger. (We do not recommend a wedding ring - soft metals such as gold are easily bent and chipped.) Place your finger on the lid so that the edge of the ring catches on the corrugated skirt and pull your hand up (or the bottle down - whichever is more convenient for you). It might hurt, but the drink is worth it, right?
A climbing carabiner can also save you in difficult times. Push its tongue in and hook the lid skirt with the bracket so that it can act as a lever.
The edge of the table - instead of a bottle opener
Any countertop will do. Place the hem of your skirt against the edge and slam it on top with your free hand. Of course, you are unlikely to be thanked if you use antique furniture for this purpose.
In the same way, you can open a bottle by resting the lid against the sharp edge of some stone or against any clamp on some pillar - just make sure you get comfortable and don’t overdo it with the force of the blow.
BUT YOU DON'T NEED TO DO THIS
All bottle opening methods described above have been field tested and approved by Popular Mechanics. They fully reflect the full range of available tools at your disposal to defeat jagged metal barriers.
However, there are also less natural ways that we nevertheless cannot ignore.
For example, this one.
— Turn the bike over and spin its rear wheel. After this, carefully hold the bottle tightly in your hand towards the knitting needles until one of them rips off the beer cap.
- And one more. Put the bottle in your mouth and hook the steel skirt onto your lower teeth, then turn the bottle, resting the other edge of the cap on the upper row of teeth (Men's Health, in turn, does not recommend this method for you - take care of your teeth).
- And finally, the last and most extreme way to open a bottle. Place the bottle on the ground, squeeze it between your feet, start the chainsaw and carefully bring it to the neck until one of the teeth of the chain rips off the cap. After that, change your underwear and make sure everything else is in order too.
Alcohol products have always been in high demand, even during times of the strictest ban on its use. At the same time, the popularity of alcoholic beverages does not decrease even with a general drop in the level of income of the population. For this reason, the launch of a new commercial project related to the production and bottling of wines, cognacs and vodka is guaranteed to become a profitable business, provided that a business plan is drawn up in advance, taking into account all the features of the project in specific conditions and for a certain market sector.
Legal issues
Before opening your own mini-factory for the production and bottling of alcoholic beverages, you must go through the registration procedure, receiving a certificate granting the plant the status of a legal entity - LLC. During the registration process, an organization must be assigned a specific OKVED code.
Since the products produced at such a plant are related to alcoholic beverages, in order to carry out commercial activities with full rights it is necessary to obtain an appropriate license.
If you plan to produce vodka at a mini-factory, you must carefully familiarize yourself with state and international standards for the production of these alcoholic beverages. In addition, it is required to issue a declaration and a voluntary certificate of conformity.
Room
You should carefully and thoughtfully approach the choice of the building in which the mini-factory will be located. The factory building must include at least 2 premises - the production premises itself and the finished product warehouse. Ideally, the plant area should be about 2000 square meters. meters, however, to start activities in this area, the production premises can be located on much more modest areas (at least 100 sq. meters).
Equipment
Despite the fact that each manufacturer strives to invent its own secret of purification and filtration of alcohol-containing drinks, the manufacturing technology remains virtually unchanged.
For this reason, the following (common to all) are used to equip a production line for the production of alcoholic beverages: installations:
- pasteurizer;
- tank – 3 pcs.;
- bottle washing machine;
- filling and packaging machine;
- device for sticking labels and excise stamps;
- optional equipment.
TO additional equipment may refer to:
- water softening and purification apparatus;
- coal column (volume 1.6 cubic meters);
- single-flow sand filter;
- conveyor;
- thermal tunnel for heating the caps.
In total, the acquisition, transportation and installation of production equipment will require financial investments in the amount of at least 1.8 million rubles.
In the future, when the project reaches a level of sustainable profit, the production line can be fully automated by introducing a full cycle automatic line of equipment from Italian or French manufacturers. Such equipment is highly expensive (6-7 million rubles), but it makes it possible to simplify the work of production employees, reduce the risk of technology violations and the influence of the “human factor,” and also simplify the maintenance of reporting documentation.
Staff
The winery's business plan must contain a list of planned personnel recruitment. At the same time, not only the number of employees to ensure the process of producing alcoholic beverages in each production workshop is indicated, but also some of their job responsibilities are given, as well as the planned salary.
The staff is formed depending on production volumes.
For a medium-sized winery, this may include:
- Administrative staff.
- Technological specialists.
- Workers to organize a successful production process at different stages of the production of wine drinks.
- Cleaners and other staff.
Market analysis
Before opening a plant for the production and sale of wine and vodka products, it is necessary to conduct a thorough analysis of the economic situation in the region planned for the launch of the project. During this analysis, it is necessary to conduct a marketing study of the expectations of potential buyers (which price category products they are more inclined towards, the expected scale of sales, etc.).
This analysis also evaluates the level of competition in the selected region. As practice has shown, in the segment of production and sale of alcoholic products in the regions, the most fierce competition for local producers comes from foreign-made alcoholic beverages, but their main disadvantage is their higher cost.
Sales of products
The establishment of future sales channels should be reflected in the winery’s business plan, since special attention should be paid to product sales. If distribution channels are insufficiently established, finished products may stagnate in the warehouse, thereby slowing down the entire production principle and leading to losses. To attract wholesale buyers and establish long-term partnership agreements, a system of discounts on supply volumes can be introduced.
To expand the circle of potential buyers and establish wholesale sales of products, you need to worry about conducting an advertising campaign aimed at recognizing the new brand. The content of advertising information should reflect the presence of unique properties of alcoholic beverages, positive assessments from independent examinations, receipt of quality certificates and an acceptable cost of products.
Finance
Drawing up a financial plan for a project, which consists of calculating its expenditure and revenue parts with their subsequent comparison, allows us to answer the question of the feasibility of starting such a business. Also, during the calculation of the financial plan, indicators of the level of profitability and payback period of the business are determined.
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