Many studies conducted by scientists in various parts of the world prove that processes in the economy have clearly defined relationships. In the context of globalization, such relationships extend not only within the economy of a single country, but also link different economies through cause-and-effect processes. In fact, we are talking about the effect of running circles on water. The reader will wonder, what is the point of such a preface?
The last decade has shown the presence of a very clear hierarchical structure between small businesses in different countries. Despite a number of significant political issues (we are talking about sanctions against Russia from the West) and, of course, the mental characteristics of different countries, there is a clear relationship between the emergence of new and profitable areas of small business in different countries. Thus, most new trends originate in the United States, gradually “moving” to Europe and then spreading in waves throughout the world. Perhaps such a statement is not entirely patriotic, but at the same time it clearly characterizes the situation and gives great advantages to small businesses in Russia. In fact, by comparing new popular business ideas of 2013 in the USA with the same rating of new and popular ideas in Europe in 2014, we can say with a 95% guarantee which ideas will be in demand in 2015-2016 in Russia. After all, it is worth clearly remembering that in the West, new startups are keeping pace with growing demand from consumers, and the citizens of our country are no different in their needs from Europeans and Americans. As one classic said, “You can’t forbid living beautifully.”
It is worth noting that the proposed rating of the “hottest” directions for starting your own business contains a wide variety of directions and areas, ranging from the now popular Internet to the creation of completely traditional mini-workshops. The only thing that really unites all these new business ideas is the huge demand among American and now European buyers, which actually guarantees a quick and, most importantly, successful start
Over the next week, we will analyze 14 new popular business ideas in Europe, do not forget to subscribe and receive article announcements in your email, there will be no spam, I guarantee it.
#14 – The latest in Europe's best and newest small business ideas is microbreweries. Of course, it’s difficult to call it new, but microbreweries received a “second wind” in the vastness of the United States in 2013 and are already re-conquering “old” Europe. More details about why this happened.
No. 13 – in the honorable thirteenth place is an idea characterized as a business with super minimal investments, in fact, you don’t need to invest anything, your own labor and skills are enough, we’re talking about individual fitness trainers.
No. 12, the development of technology has given rise to a boom in freelancing all over the world, but the trend has received a rather interesting continuation. The services of virtual assistants have emerged as a new type of freelancing. Consumers liked the direction so much that today we can talk about a boom in this business idea - .
No. 11 Where would we be today without the Internet and e-commerce! European business is no exception, which began to look for new niches, sort of like in an old idea. online services to compare products,
No. 9 IT security is one of the most competitive areas of the industry, however, the introduction of a new policy for the use of private gadgets (the so-called BYOD) creates a completely new niche in which the creation of .
No. 8 The emergence of new computers characterized as a super economy option, in fact a computer. costs about 25-30 dollars not only opens up new opportunities for consumers, but also serves as a new direction for business and so on accessories for Raspberry Pi
Wise businessmen with extensive experience and understanding of the essence of the laws of market development advise not to start your business journey in areas with high competition. They recommend looking for innovative products and services and occupying empty niches in which only a few currently operate.
It is not necessary to enter the market with your own start-up. You can use new ideas that have begun to be implemented in the USA or European countries Oh. Many of them are already successful and in demand abroad, but are not yet available to Russian consumers.
Processing of fruits and vegetables that have lost their marketable appearance
The relative abundance and marketing policies of grocery stores provide customers with the opportunity to choose vegetables and fruits. This picture looks especially vivid in supermarkets, where customers line up in long lines and examine each apple or orange for a long time, trying to buy the most beautiful and ripe fruits. The remaining products are quite suitable for consumption, but have an unsightly appearance. The shelf life of food, especially fresh food, is short. The supermarket management will have to throw away the leftovers.
But this resource can be used wisely and launch a line for processing illiquid goods and producing various food products from it: juices, jams and purees, fruit and vegetable salads, soups and cereals. We are not talking about rotten vegetables and fruits, but about those that have simply lost their marketable appearance. Enter into an agreement with the management of several supermarkets and buy raw materials from them at a low price. Finished products can be sold in the same supermarkets.
Ecotourism
This is a very fashionable and promising direction. Relaxing in the outback, living in a rural house or in a tent, hiking along picturesque and non-trivial routes attract wealthy residents of megacities who are tired of the bustle of the city. Eco-tourism – great alternative pretty tired of luxury resorts and idle lying on the beach.
Organizing such tours requires minimal costs and is not particularly difficult, but brings high profits. Eco-tourists do not expect comfortable conditions, they are looking for new ones, sometimes thrill, want to test their endurance and get closer to nature at least for a little while. But it is still necessary to ensure the safety of customers.
Selling a liquid that repels water
A profitable business can be created by selling innovative products. One of them is Ultra Ever Dry. This is a revolutionary substance that has the ability to repel any liquid. The surface treated with Ultra Ever Dry does not get wet or become contaminated with liquid concrete mixtures, oils, or liquid dirt. This product can be used at home, in construction and repair work, and in production.
The advantage of selling innovative products is favorable terms of cooperation from manufacturers and the opportunity to occupy a free niche.
Outsourced call center
More and more companies working in the field of sales and service feel the need to maintain constant communication with customers. Most effective method, which allows you to inform about new offers, conduct surveys and provide a full-fledged service - telephone communication.
Only very large and successful companies have the opportunity to create and maintain their own call center at the proper level. Most enter into contracts with companies that provide this service on an outsourcing basis. To create such a center, you need premises, computer equipment, a single number, multi-channel communication with free incoming calls and special software. This service is extremely in demand.
Exclusive fragrances for every company
Researchers have long known about a person’s ability to perceive various odors on a subconscious level and remember them. Until recently, active work with the olfactory organs was carried out in the cosmetology and food industries. But now a new, very interesting direction is developing in the USA and European countries. For each company, a unique scent is created, which is sprayed in all offices and points that work with clients. It turned out that this is a very powerful marketing technique - it endears visitors and allows them to remember each company by its smell.
In Russia, this direction is at the stage of development. There is no competition. A business that will create exclusive scents for clients and offer services in the form of installation of sprayers and fillers with aromatic substances, is doomed to great success and high profits.
Sale of door handles with disinfecting effect
Public institutions and transport, medical institutions, retail outlets and banks are visited by a lot of people throughout the day. What accumulates on door handles and handrails in the buildings of these establishments great amount microbes, many of which are quite dangerous, are known to everyone.
The English company Altitude Medical has proposed a chic and effective way to combat infection - innovative Pullclean door handles. A dispenser with a disinfectant is installed inside these products. Everyone who touches this handle and opens the door receives a small portion of the substance and reliable protection against infectious and bacterial diseases.
The innovative door handle will go on sale at the end of the year. The manufacturer set the cost of each product at $200. Those who start offering these door handles to their customers will see significant profits, as this innovation has generated enormous interest. This is just the first of a completely new line of products. Soon new products will begin to appear on the market that will protect people from various viruses. This direction promises very optimistic prospects for entrepreneurs.
Terminals for selling rolls
This idea is a huge success in European countries. Manufacturers of special vending machines for selling drinks, crackers, sweets and chips have proposed a new model. These machines are specialized for selling rolls.
Until this time, the dish could only be ordered in some restaurants and sushi bars. The technology for their preparation is simple, but requires precise adherence to proportions. A huge increase in demand for rolls has been noticed in all countries. Now the dish can be bought at a regular terminal. Those who have already purchased special machines talk about significant profits that exceeded the most optimistic forecasts. If you are already in the terminal service industry or are planning to enter this business, purchasing such a machine will be an excellent investment. The initial cost of the device is 150,000 rubles.
Advertising + weather forecast
The idea to combine clothing advertising with information about the current weather state came from a French company. Special software and a weather sensor are installed in the advertising billboard. Images of girls in outfits change depending on temperature and humidity. If it rains, the model is dressed in a raincoat and holds an umbrella; in hot weather, the girl wears a light dress; when it gets cold, she wears a warm coat or fur coat.
This technique has significantly increased sales for clothing stores, but can also be used in the restaurant business. For example, billboards can display dishes that are suitable for a certain time of day or recommended for consumption in specific weather conditions.
Custom houses
A wide selection of mortgage loan offers, the emergence of new building materials and “smart” technologies have increased the chances of every family acquiring their own home. Cottage communities are growing like mushrooms after rain. House owners compete with each other in the size and beauty of their cottages, the originality of their garden plot design, install energy saving systems and other new items that allow them to get maximum comfort at a competitive price.
But many people want to get a unique home. The demand for custom projects is extremely high. If you work in the design and construction industry or are just planning to enter this business, occupy a niche in creating unusual houses. It’s still vacant here, but the number of people wanting to get unique housing or office space is growing at an incredible pace.
Temporary personal driver
This service was offered by one of the European taxi services. In big cities, many customers order a car every working day in order to take their children to school and get to work. In the evening the situation repeats itself - you need to call and wait for a taxi for a while to get home and go shopping. During the working day, for many entrepreneurs and office workers, traveling to a business meeting or other company matters also involves the need to use transport.
The essence of the new service is the conclusion of an agreement with a taxi service for a certain period of time. The travel schedule and possible changes are discussed in advance. After this, the client receives a personal taxi, eliminating the need to call a car and wait for its arrival. At the specified time, a personal driver with a car will be waiting for him at the entrance.
If you are looking for new business ideas in Russia, and you yourself want to get ahead of the market for goods and services in Russia, then you need to look for new business ideas that do not yet exist in Russia. The best foreign unusual business ideas from Europe, America, China, Japan and other countries.
The content of the article :
7 foreign business ideas that are not yet in Russia
There are quite a few variations of international and local business that are taking root well in all corners of the planet. It is quite difficult to determine their source, since the process began in many states at once. Below will be listed the best business ideas that do not exist in Russia.
Idea #1. Server water heating
Company Nerdalize implements ideas for small businesses in Russia. She proposed heating water in the house using servers, which allows the homeowners and the owner of the data servers to benefit. The essence of the innovation is as follows:
- A special heater receives energy from the server (computer) cooling system;
- This approach allows you to save about 40% of energy and reduce costs (in Holland they voice a savings figure of 300 euros per year for an average home);
- Environmental benefits by reducing carbon dioxide emissions.
At the moment, the Nedalize startup has become quite successful and has received impressive investment in 320,000 euros.
Something similar was offered in Germany by the company Cloud&Heat, but for the installation and purchase of the server they asked for at least $15,000. Nerdalize installs servers for free, charging only a subscription fee, which is actually more profitable than a simple monthly electricity fee.
Idea #2. Car service aggregator
A foreign business idea with a car service aggregator got a good start. In most regions of Russia this type there is no business yet, so there are great prospects for its implementation. There can be two options:
- Creating your own website and concluding agreements with services;
- Search for a suitable franchise operating within the brand throughout the country ( for example, “V-AUTO SERVICE”).
According to the above franchise, the cost of entry will be about 135,000 rubles for assistance in organizing, providing access to a large project and other nuances, while the potential income is stated to be over 100,000 rubles monthly. The only task on the part of the entrepreneur will be to conclude contracts with local car services.
Thus, this foreign business idea is quite fresh for Russia, and given the number of car owners, it is also relevant.
Idea #3. Automatic key making machine
Automation of manual labor is increasingly taking over the world, gradually moving to the Russian space. Today, artisans who specialize in making keys may lose their jobs, since you can now make a copy of a key simply using a machine in a shopping center or other place.
This idea is being used very actively abroad, but in Russia so far the process is moving slowly, especially in regions where income levels are lower. Special machines are available from various brands, such as: MinuteKey, KeyMe and others.
The cost of the service is not much different from the masters (from 100 to 250 rubles, depending on the complexity of the key). The required investment is 200,000 – 300,000 rubles to purchase a machine, so due to low popularity, the idea may take a long time to pay off.
However, progress is inevitable; sooner or later Russia will be filled with these machines. If you want to participate in the new trend, then don’t hesitate.
Idea #4. VR broadcasts of sporting events
An excellent and modern business idea with minimal investment. Virtual reality is a fairly new phenomenon for the whole world, but unlike Russia, most countries are trying to actively introduce innovations into their lives. In particular, this affected sports matches, which can now be watched using virtual reality glasses, gaining the feeling of being in a real stadium.
In the future, in the next 5 years, 360-degree video and broadcasts of matches in this format will become widespread, but the implementation of the idea will require a lot of effort and consideration of hundreds of legal nuances.
Idea #5. Esports children's camp
E-sports has firmly established itself throughout the world, gaining particular popularity in Asian countries, where the training of e-sports players is treated as a state project. In Russia, such hobbies are treated with caution, but this does not prevent the industry from developing extremely quickly.
Organizing a camp will require taking into account many factors that are not much different from a regular child care facility (food, entertainment programs, accommodation). E-sports will be one of the entertainments here, but we must not forget about a full life. On a smaller scale, the camp can be turned into a simple eSports section.
To organize and build your own similar camp, you will need a fairly large sum; as a rule, it is easier to agree on a partnership with already open children’s camps. Investments will only be required for equipment and hiring counselors; the rest depends on the agreement with the camp.
Idea #6. Electronic coffee subscription system
Morning coffee in the office or before work is a popular way to tone up. Many people drink coffee this way every day, spending considerable sums in total. Special coffee subscriptions have long been popular abroad, which are valid in various restaurants and cafes. In Russia, only recently one similar system appeared - “ Coffee Cup».
The benefits of the subscription are that:
- Its owner can save up to 60% on the cost of coffee; just show your subscription in the application to the seller or waiter in a cafe participating in the program, and also provide a special code;
- The distributor of the subscription will receive about 25 rubles from each cup and more if coffee is ordered in bulk by corporate clients;
- Restaurants and cafes also benefit, because they receive additional advertising and customers.
It is also interesting that virtually no investment is required if you work together with Coffee Cup. It is enough to become a partner and agree on cooperation with local cafes, after which you will make a profit ( net profit on the network is about 240,000 rubles monthly). Otherwise, if you have capital, you can try to create your own subscription system and compete with Coffee Cup. It is enough to recruit a team of partners, develop a website and mobile app.
Idea #7. Wedding gift aggregator
Quite an interesting idea that they invested in Social Capital amounting to more than 40 million dollars. The application was called " Zola" This is a wedding gift service that has the following features:
- Newlyweds select a list of things on the app that they really need;
- Guests pay for the selected items if possible.
The service has a high level of usability, is very easy to manage and convenient.
Russia is currently far from such ideas, but it is possible to try something similar. This will definitely require considerable capital investment, in the absence of which it is possible to come up with a lightweight analogue with less potential that does not require complex development.
American business ideas that do not exist in Russia
New ones that do not exist in Russia are born every day, but only some of them actually work. America has great financial capabilities due to cheap lending, so American unusual and new business ideas that do not exist in Russia are quickly brought to life.
Idea #1. Aggregator of cafes and restaurants with delivery
This niche is already gaining momentum in our country, but some cities do not yet have worthy competitors. A striking example is Delivery Club with food delivery from many restaurants, which is often included in ratings of the best business ideas in Russia. It is difficult to find a worthy replacement for them, and in some cities there is no Delivery, but there is someone to deliver.
The idea is simple:
- A website and application is created with menus of various restaurants and cafes (McDonalds, KFC, Subway, etc.);
- People are asked to order products at a certain price;
- Service employees buy food from a cafe and deliver it to the customer.
The profit comes from the markup on food, plus delivery fees. The idea clearly came from America, but perhaps the train in this niche is already leaving. However, if you have capital, you can compete with Delivery Club, or work in small cities where they have not yet reached.
Idea #2. Salad designer
An interesting idea from the USA, similar to Subway, which allows you to create salads in high-traffic areas and cafes. In America, one of these cafes is Chop't, in Russia there are no similar analogues yet.
As customers of such cafes note, the cost of a salad ranges from $8 and above; some people bought ingredients for $15.
A lot of investments will be required, over 500,000 rubles, to implement such an idea, because you need your own cafe, various permits and compliance with sanitary requirements.
The income from a decent restaurant or cafe can be unlimited, and can be scaled within a franchise throughout the country. Thus, the salad designer is an interesting analogue Subway, which appeared in the USA. It can be adapted to many variations of network cafes.
Idea #3. Street phone charging
Recharging the battery on the street or on a bus has long gained popularity in other countries. Many note that it all started in the USA. In New York, there are similar chargers almost everywhere.
In Russia, it will be quite difficult to implement such an idea, because it is more of a social project that requires government permits and support.
Monetization is usually carried out by promoting your own brand; there are no paid charges, so income can only come from profits from a government contract during installation.
In conclusion, the idea of street charging is interesting, but a business can only be made from it if you have connections in government agencies. In addition, it will take time for Russia to come to the conclusion that most cities on a federal scale need to be equipped with such innovations.
Idea #4. Interactive Lunch and Grill
Such restaurants have actually existed for a long time in the USA and in many other countries; you can probably find them in Russia too, but in very, very rare cases.
The idea is that the client is provided with raw meat and seafood, which he grills on coals for himself right at the table and eats.
People are primarily interested in the emotions they receive, when everyone can fry meat the way they want, feel the smell, and so on.
To implement interactive cooking, you will need to have a cafe-restaurant, plus considerable investment in equipment ( at least 5,000 USD by US standards). Profit is unlimited.
Idea #5. Flower Hostel
Not only pets, but also plants need care during a long vacation. In the USA, the so-called “ hotels for flowers" In Russia, similar institutions already exist, especially in the capital, where progress is in full swing. The regions, as usual, lag behind in this regard, which opens up great opportunities for entrepreneurs.
Today there are already many successful cases in this niche, let’s highlight the main nuances:
- For storing flowers of various sizes they usually charge from 2 to 5 rubles per day;
- More than 40 small pots can be placed on one square meter, which will bring in over 80 rubles per day and 2,400 rubles per month, which is not bad for a business idea with minimal investment;
- Volume growth depends on the region and opportunities, business advertising;
- Although in most cases there is practically no need for investments for such a business, the income is not great.
A flower hostel is a great overseas business experience, as many people need to take care of flowers while on vacation. It is difficult to predict income; it all depends on the scale of the city and the degree of advertising activity; of course, all this can only be classified as a small business.
Idea #6. Sale of bags with speaker
The next option is to sell briefcases and bags with a built-in Bluetooth speaker. Modern teenagers very often use such devices in Everyday life, so the device will fit well into the trend taken from the USA.
The price of the portfolio depends on the quality of the speakers and varies from 2,000 to 10,000 rubles. The main option for starting a business is the wholesale purchase of briefcases and bags, and then the resale of bags in your own outlets and online stores. To start, you will need a capital of about 100,000 rubles or more, depending on offline or online sales.
potential profit in the region of 30,000 - 50,000 rubles per month and above.
Reselling trendy items like backpacks with speakers is an interesting business option. A lot of different new products are appearing in the financial center of the world - the USA.
Idea #7. Phytowalls made from plants
A narrow and innovative niche is the design of phytowalls from plants in offices and residential buildings. Another name is “ vertical gardening" There are very few companies in Russia in this direction; basically everything is concentrated in Moscow, so in large regions the path is free, with practically no competitors.
Peculiarities:
- Phytowalls and phytomodules will require initial investments, now there are manufacturers in Russia (price per 1 square meter from 10,000 to 30,000 rubles);
- Profit from 50,000 rubles per month and is not limited, depends on the scale of the city, region;
- The gold mine will be large customers - shopping centers and corporate offices.
In general, phytowalls are a trend in recent years, since many participants are actively breaking into the niche, so you should hurry when choosing this direction.
Idea #8. Holiday car rental service
A striking example of an interesting business idea from the USA is the FlightCar car rental service. The idea is to rent out the cars of those who leave them at the airport while on vacation. The owner of the car receives a profit and the founder of the service provides some legal guarantees.
In the USA, the owner of a car is paid 15 USD per day, and if it is rented, then an additional 10 USD per day.
The American business idea of renting a car is a pretty good way to earn extra money while on vacation, but there are also a number of problems associated with the timely return of the car and other aspects.
European business ideas that have not yet come to Russia
Following in the footsteps of the USA, we present to your attention new business in Russia, taken as an example from European countries, which are no less developed and open to innovation.
Idea #1. Bicycle cafe
This type of cafe is still developing in Europe under the Velokafi brand, but has already managed to make a splash and gain a reputation. The idea is that visitors to the cafe enter it on a bicycle and can have a snack or drink coffee without getting off.
This approach relieves congestion in bike parking areas and prevents potential bike thefts.
To open in Russia, an investment of at least 500,000 rubles and approval from the municipality will be required, the potential profit is about 15,000 - 30,000 rubles per month.
A considerable number of cyclists travel around Russia, but parking for them is rare, so this business idea from Europe can attract a lot of attention and visitors.
Idea #2. A store with selections of products based on recipes
All over the world and in Europe, the use of non-standard solutions is always valued. One of these was a store selling ready-made selections of products according to various recipes.
The point is to provide absolutely all the products needed to prepare a particular dish. For example, all products for preparing Greek salad or Caesar, for various soups, etc. It’s convenient for a person to not have to look for different products in different stores and buy them in excess. It is profitable for the store because it can make a markup.
As you know, retail trade in products requires considerable investments and business registration, so you need a capital of 1,000,000 rubles. Potential income depends on the size of the city and the chain of stores; at one point it can vary from 30,000 to 200,000 rubles per month.
As a result, a selection of products is original solution for a grocery store, which can bring novelty and add convenience to people. Such an unusual business idea may well take root in Russia.
Idea #3. Chocolate designer
For the first time such an idea was realized in France by designer Elsa Lambine and her chocolate brand « Sweet Play" The idea is that a person is given the opportunity to create his own modification of chocolate online, both in terms of fillings and appearance.
The process of creating your own chocolate gives pleasant emotions and allows you to create ideal gifts for loved ones. It is not surprising that the service quickly gained popularity.
Today there are already companies making chocolate self made, so in the first stages you can start working on a service with minimal investments in a similar style, and later open a full-fledged production.
Thus, the chocolate designer is again a non-standard solution for the usual purchase of chocolate, which appeared in France. In Russia, such an idea can be successful with a competent approach to marketing.
Idea #4. Vending with goods for travelers
Unusual vending is a fairly common phenomenon in Europe. Of course, there are vending machines with absolutely useless goods that are easier to buy in a store. You need to focus on urgency and speed. One of these areas is the sale of goods for travelers directly at airports.
Peculiarities:
- The machine contains chargers, headphones, shoes, clothes and other things for long trips that a person might forget.
- The cost of the machine depends on the model and ranges from 150,000 to 200,000 rubles.
- Also, you will have to negotiate and pay for rent at the airport, which is not always possible. In this case, prices are completely individual.
In general, vending is a very popular area; people find it convenient to buy goods quickly and without consultants. Non-standard solutions from Europe will work very well in Russia.
Idea #5. Vending with the sale of rolls
The next option for unusual vending is the sale of rolls. There are a lot of such machines in Europe, and they are in good demand. In Russia, they are already trying to implement similar ideas; for example, they often sell sets of rolls in supermarkets, but branded vending can work well.
Automatic food storage machines are more expensive than regular ones, their cost is in the region of 250,000 - 300,000 rubles. Additional investments will be required to purchase rolls from trusted suppliers.
Approximate income depends on the location of the machine and can vary from 10,000 to 20,000 rubles per month. The machine will require daily maintenance.
As a result, unusual vending with rolls is a great idea from Europe, which can be easily adapted in Russia. In the vastness of the capital, such machines are already found, but more often they still try to open the delivery of rolls, so there will be practically no competitors.
Idea #6. Healthy food restaurant with calorie counting
We continue with original ideas that came from Europe. The next interesting solution is a restaurant healthy eating, where calories, proteins, carbohydrates and fats are calculated, and dietary recommendations are given depending on the goal. A healthy lifestyle, losing weight and gaining weight have become a very fashionable trend in recent years, which opens up great opportunities for restaurant business.
Organizing a unique restaurant business is not an easy task; it will require significant investments of 1,000,000 million rubles or more. Much depends on the scale of the city; in small settlements there will not be an audience capable of perceiving fashionable trends in a healthy lifestyle. Potential profit - over 100,000 rubles per month.
A restaurant with calorie counting is a unique idea from Europe, which can be well implemented in large Russian cities. At the moment, the niche is poorly developed; there are only a few establishments of this kind.
Idea #7. Construction of non-standard houses
Any niche has many narrow areas, and construction is no exception. In Europe, they took advantage of this fact, which led to the popularity of highly specialized construction companies building original houses in non-standard design. By non-standard we mean trendy designs in minimalist and other styles with panoramic windows and other attributes.
The company will need an impressive portfolio to win new customers.
Setting up a construction business is always a major investment and considerable risks associated with hiring experienced workers and foremen. To organize a worthy company you will need at least 2,000,000 rubles. Potential profit over 300,000 rubles per month. In larger cities the profit will be higher; in small regions it makes no sense to open such a company.
Thus, the construction business is still relevant, especially if you choose trendy areas and narrow specialization. There are very few such companies in Russia; for the most part, organizations are focused on churning out monotonous cottages with a minimum of extravagant solutions.
Idea #8. Taxi passes
Many people know what a revolution Uber and similar services have made in the world of taxis. In Europe, they went further, knowing that many people and businessmen travel by taxi, and created special subscriptions for almost unlimited trips.
To sell subscriptions, it is not necessary to organize your own taxi agency; sometimes it is enough to enter into partnership agreements, but not all companies make such concessions. When opening your own taxi, you need to have a budget of at least 1,500,000 rubles.
Season tickets are rarely found in Russia today; the approximate price in Moscow is 26,000 rubles per month for 60 minutes of travel per day, which, when calculated, allows the subscription holder to save about 10,000 rubles.
Such taxi passes are beneficial provided that you need to travel up to 50 km per day. They will sell well in large cities of Russia, where the level wages significantly higher than in the regions.
5 business ideas from China
Not only Western countries are distinguished by interesting solutions and business ideas, but also Eastern ones. The current section will present business ideas from China that do not yet exist in Russia.
Idea #1. Paid 3D printing
A real innovation for the whole world was the production of 3D printers, which make it possible to print any shapes and products. Today, it is not difficult to obtain a 3D printer; as a result, enterprising citizens have appeared who sell various products printed on such devices, and also carry out custom printing. The whole trend started in China, where the trend gained particular popularity.
A good 3D printer will cost the owner around 500,000 rubles. Everything that costs less is low-quality and amateur level.
3D printing can be organized as an analogue of a modern copy center with enormous capabilities. In this case, you will need to rent an office, as well as additional investments in components and consumables for the printer.
Printing on 3D printers is something new that is still very little widespread in Russia. Using a solution from China such as paid 3D printing and selling various products made using a 3D printer could become a real trend in the next decades.
Idea #2. Esports business
As you know, Asian countries are famous for their serious attitude and love for e-sports. We already mentioned the creation of an eSports camp for children at the beginning of the article, now we will talk about a more serious direction - sponsorship and cooperation with eSports teams, promotion of eSports brands, etc.
The business model of an esports organization is based on advertising contracts with other companies. Before full-scale work, you should at least secure good partners. You need to have connections both among professional players and among potential sponsors. Initial capital - at least 500,000 rubles.
Another option is to make money through special services for e-sportsmen, selling gaming equipment and organizing large tournaments. Here the scale is completely different and larger investments are required.
In theory, the esports business looks very attractive and has great prospects, but in practice in Russia it is still lagging behind in terms of development. Most teams have foreign sponsors, and Russian corporations are just beginning to take their first steps in advertising and brand promotion through e-sports.
Idea #3. Restaurant with robots
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Another interesting trend in China and other eastern countries is robots, which have already begun to participate in business. For example, there are restaurants and cafes where special robots act as waiters; they bring food and can take orders. One of these robots has already been installed as an experiment at Domodedovo Airport.
Today, similar robots are already sold in Russia, the price starts from 500,000 rubles per piece.
Robots in a restaurant are interesting and new, but in terms of return on investment they are far from ideal. Considering that one robot costs as much as opening a separate cafe in the region, such ideas are not accessible to everyone in Russia, but in China they are par for the course.
Idea #4. Roll chips
Eastern countries are also famous unique dishes and cuisine, which quickly gain popularity when introduced into the business of another country. At one time, Japanese rolls received such success, but China has its own rolls in the form potato chips. They are often sold on the streets and are a kind of fast food.
To open a business you will need an amount of 200,000 rubles. This includes the purchase of a special device for spiral chips, as well as a deep fryer and other equipment. Depending on the place of sale and distribution, income can be in the region of 20,000 - 50,000 rubles per month.
In general, roll chips are an analogue of French fries and any variations of fast food, but since they are not widely distributed, they will act as a “novelty” for many people.
Idea #5. Game account promotion company
As already mentioned, computer and online games are simply super popular in China, so there is a huge demand for upgraded accounts for various games. Of course, such a business will not reach a large scale in the post-Soviet space, but as an idea for a small business in Russia it is quite suitable. We already offer such services for Dota 2 and CS: GO, and in China they make money even on simple games like Farms.
Promotion of game accounts is not entirely serious, rather small business, vaguely reminiscent of eSports trends. In theory, such an idea can “take off” and bring good income against the backdrop of the popularity of a game, but all this will only be a temporary phenomenon.
5 Japanese business ideas
No less amazing business ideas from Japan that are not yet in Russia. The Japanese have a completely unique mentality and ways of doing business. Let's pay attention to some Japanese species business.
Idea #1. Alcohol second-hand
Similar stores began to open in Japan back in 2013 under the Liquor Off brand. The idea is to resell used alcohol that is at home but has not yet been opened.
The key advantage of second-hand alcohol is its affordable prices. The Russian mentality could accept this kind of establishment, but decide legal issues It won’t be easy, so it’s not possible to predict profits yet.
Idea #2. Capsule hotel
Japan has always been different special traditions and approach to life. A capsule hotel has become a kind of analogue of a kind of hostel, which essentially provides a kind of solitary space, but at the same time is a hostel.
To open a capsule hotel, you will need to purchase a premises with a large area, as well as its renovation and arrangement, which will cost at least 10,000,000 rubles. Capsules are sold separately from special manufacturers, for example, “ KOTOBUKI" The cost of one capsule costs approximately 100,000 rubles, 6 capsules will occupy approximately 15 square meters. meters.
Idea #3. Cafe with surprises
The essence of a cafe with a surprise is that here you can order a dish for yourself or the next guest, or taste a surprise prepared for you. Similar cafes have existed in Japan for a long time, but in Russia they began to appear in isolated cases only recently.
By appearance- this is an ordinary cafe, the business plan is not much different from restaurants and cafes, you just need to position yourself differently. In Russia, cafes with surprises are still a novelty, they are difficult to find, so this is a free niche in Russia.
Idea #4. Cocktail designer for a bar
We have already mentioned websites that create chocolate and salads, but in Japan we went further and started designing drinks in a bar through an app. The activity is quite fun and allows you to get special emotions. Of course, a bartender is still needed to control the process and make cocktails ordered through the designer.
A special terminal or several of them will be required so that customers can place an order, like at McDonalds. Can be used in large clubs and concerts. This approach can relieve the queue and speed up the process of preparing drinks.
Such a constructor is well suited as an idea for improving an already existing business in the form of a club with a bar where there is a large number of of people.
Idea #5. Cafe for singles
An interesting discovery was a cafe where lonely people come, but instead of leaving such guests alone, they sit down with human-sized characters from a fairy tale called “The Moomins.” In Japan there is already a whole network of such cafes under the brand Moomin House Cafe. You can choose other characters as neighbor toys; investing in soft toys for each table will cost approximately 5,000 - 10,000 rubles apiece.
There are no establishments of this kind in Russia yet. Due to its specifics, this business idea, which does not yet exist in Russia, can only work successfully in large cities.
Conclusion
Foreign business ideas that do not exist in Russia are found all the time. There are unique options from a variety of countries: the USA, Japan, Europe and China. It can be non-standard options cafes, vending machines and shops.
Typically, all categories of entrepreneurship require significant investments, because innovative ideas for small businesses are rare in Russia. In addition, in most cases, a non-standard business is difficult to adapt to the Russian mentality; it may take a long time for the product or service to be accepted by the local audience, and often it may not turn out to be a profitable business at all.
“Big Gay Ice Cream”
Now it is a developed chain of cafes, although back in 2009 the activity began with a small van selling ice cream and shakes. The essence of the idea is very simple, but effective. BGIC offers original and amazingly delicious combinations of ice cream additives: lime curd, crushed vanilla cookies, pumpkin jam. Another secret of popularity is the original and memorable names of sweets.
"Blacksmith"
This is an unusual coffee shop. Its creators and visitors are fans of the band Queen. In the hall there are photographs of Freddie Mercury and other musicians of the group. From time to time, one of the group's compositions is played in the coffee shop. At this moment, the first customer in line receives the ordered drink for free. The slogan of this promotion is: “When Queen plays, Freddie pays!”
Booty's Street Food”
The owners of this restaurant in Louisiana spent a long time traveling around the world and studying the peculiarities of national cuisines. They selected, learned how to cook and offer their visitors the most popular, classic dishes from street food trucks various countries peace. But this is not enough for restless businessmen. The highlight of the restaurant was a hidden art gallery located in the restroom.
"Carousel Bar"
In the center of this huge bar is a real working carousel. This is an old carousel. They don't ride on it. The carousel features huge photographs of the most interesting and popular places in the historical Royal Street. Visitors sit around the carousel and watch a breathtaking spectacle of successive pictures of local attractions. Also, the bar offers a huge number of original cocktails.
"Crock Spot"
Translated, the food truck chain's name means "Egg Slut." The choice of the brand name turned out to be very successful; it is funny and instantly memorable. But the main feature of the business is that all dishes are prepared using eggs. There are also amazingly delicious signature recipes. It turned out that many people are willing to pay for it. The network is extremely popular and continues to expand, opening new locations.
Forbes Island
This restaurant is located on the water in San Francisco Harbor. In addition to the magnificent and rare views from the windows and terrace of the restaurant on the water, visitors are offered exquisite dishes. There is banquet halls And special menus for various holidays. The restaurant is a huge success and is often booked for special events.
"Gatherball"
This is a social network for travelers. Users going on vacation have the opportunity to receive useful tips from experienced travelers who know the most interesting places on the chosen route. On the Internet you can find out what modes of transport are best to get there, about the best hotels and other features of the route.
This is a mobile application. It gives additional motivation to people who decide to start playing sports. If you visit the gym regularly, pleasant bonuses in cash will be credited to your account, and absentees will be fined. It turns out that those who skip training pay people who managed to force themselves to work out.
"Honor & Folly"
This is a vintage hotel, decorated in the spirit of an inn from the beginning of the last century. The style is perfect, and this attracts many guests. Additional marketing technique – regular cooking courses from local chefs, which are held at this hotel.
"Hot Doug's"
This is a well-known chain of eateries in Chicago, which became famous for its original hot dogs. For example, the menu includes rattlesnake sausages. Signature recipes sauces and snacks also attract customers.
This is one of the best and most famous burger joints in Boston. Customers love this place because of its delicious food, but main reason hugely popular are thematic menus that change every week.
This is a bar in Los Angeles that offers unique drinks to its customers. Traditional Thai tapioca ball tea is supplemented with liquor. Signature alcoholic cocktails with boba are very popular, and the establishment has no shortage of customers.
This is a restaurant in New York. The specialty of the establishment is its constantly changing chefs. Restaurant visitors have the opportunity to taste the dishes of culinary stars. Also, here they give the opportunity to prove themselves to unknown newcomers. After a week of work, many new stars appeared in LTO.
“MakeItFor.Us”
This is a trading platform on the Internet. Its users have the opportunity to order the production of any things seen in real life or in social networks. Another part of the users are masters of various fields who carry out these orders.
“Maximus/Minimus”
This is a van where they cook and sell incredibly tasty and original sandwiches with stewed pork. The van itself is also noteworthy; it looks like a large metal pig. The business operates in Seattle.
“Miso & Ale”
This is a family pub in Honolulu. The owners offer visitors traditional Hawaiian cuisine made only from local and seasonal ingredients. Unique recipes, exemplary service, freshness and ecological purity of products have made the pub one of the most beloved establishments in the city and an attraction for tourists.
Chain of stores in New York. The best tailors work here, making custom-made men's suits. You can place your order online, but you must come to the salon to try it on. The network offers several hundred varieties of fabrics and many models of suits, which can be selected using a special computer program with visualization. Cutters take many different measurements and work using innovative sewing technology. As a result, the client receives a suit that perfectly suits his figure.
“Pangea Pal”
This is an online service for travelers. When going to an unfamiliar city, users of the service find people who live there. Having met one or more local residents, the traveler arranges a personal meeting or receives valuable advice regarding exploring the most interesting attractions, choosing a hotel or shopping places.
A Houston couple bought an old bus, restored it and created an original photo booth. The service is in great demand at various celebrations and parties. Clients order a mobile photo booth very often, because after pre-booking it arrives at the appointed time directly to the place of the celebration.
“Restaurant Jezebel”
This is an upscale restaurant in Austin. Visitors are not offered a standard menu, but are asked about their taste preferences and, based on the information received, a unique gourmet dinner is prepared. Here you can try rare wines, treat yourself to an elegant cigar and receive excellent service.
"SomethingStore"
This is an online store with a very original concept. Customers pay $10, but don't know what they'll get in return until they receive their order. It can be anything - from a piano to household items or a funny hat. Despite the stupidity of the idea, the service has many fans. People are attracted by the pleasant and exciting anticipation and surprise they experience when receiving their purchase.
“The Beer Dabbler Store”
This is a specialized beer-themed store. Here you can buy barrels, original glasses, equipment for selling beer and clothing with the logos of the most famous breweries. The store's assortment includes art and beer-themed souvenirs. Also, customers are offered new items, for example, beer soap or stylish candles in shaped beer bottles.
“The Best Fish Taco in Ensenada”
This is the best place in Los Angeles, serving the most delicious fish taco in the city. Having chosen a narrow specialization, the owner of the buffet has achieved perfection in his field. The local tacos are truly the best in town. The entertainment program of this establishment is also noteworthy. Comedy nights are organized here. The country's best comedians perform on a small buffet stage.
"The Big Board"
At first glance, this is an ordinary bar, of which there are many in Washington. But the establishment has developed a unique beer pricing system. Its value changes depending on demand, just like on a financial exchange. There is a huge board hanging on the wall of the bar, not all types of beer are listed and changes in its price are made in real time. The bar also offers burgers with 1005 natural ingredients.
“The Boring Store”
Translated, the name means “Shop of Boring Things.” Chicago regulars and residents know that the sign directly contradicts the store's actual offerings. Here they sell everything that super-agents might need. The trick worked, there is no end to tourists and local buyers. In fact, the store was created to generate funding for a non-profit training center for aspiring writers located in the same building.
This is an online store that specializes in selling a wide variety of things for people who are passionate about advanced technologies. Among the store's customers are programmers, students, technical specialists, people who create and are passionate about various areas of Internet culture. In addition to things that are advanced and necessary for the creation of new inventions, the store’s assortment includes various trinkets, for example, Minecraft-themed souvenirs.
The idea of this business is to create unique custom perfumes. The company has own recipes fragrances and invites clients to create new compositions. Everyone has the opportunity to be trained in the basics of creating perfumes. Special courses are held here for students planning to work in the perfume industry.
“Zombie Apocalypse Store”
This is a store in Las Vegas. The assortment of this store consists of everything that may be useful for survival if a zombie apocalypse occurs. Here you can purchase weapons effective against zombies, protective equipment, food supplies and many other things that will come in handy with the collapse of the existing order of things and social structure. Needless to say, the store is extremely popular among tourists, fans of the science fiction genre, and people who organize or plan to attend themed parties?
“Unclaimed Baggage Center”
This store sells items from lost and unclaimed luggage. A certain percentage of travel bags and suitcases never find their owners. After the airline has taken measures to find the owners of the luggage, forgotten and lost items are sent to a special storage facility. The clause in the contract between the airline and the passenger comes into force, according to which, after a specified time, the baggage is opened and the items are sent for sale.
These products make up the store's assortment. They are cleaned, processed and sold to everyone at a low price.
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