Natural environmentally friendly products. Environmentally friendly products, their characteristics

People who grew up in the generation of the 90s of the last century, and even the early 2000s of this century, probably remember their childhood - a time that many now call happy. Communication on the Internet and mobile phones replaced letters sent by mail, computers replaced books and outdoor games, berries were eaten directly from the garden, and fruits from the tree, without caring at all about washing them first. However, unwashed berries, as it turned out later, is not the most “terrible” thing that a child (and an adult too!) Can eat today, because then food was not “stuffed” with solid chemistry, and berries and fruits ripened on their own and not under the influence of nitrates and pesticides.

Do you know that the average human life expectancy in Russia has increased over the past 30 years by 3 and a half years? Of course, in many ways, this happened due to the achievements of medicine, but people themselves began to take more care of their health, preferring to lead an active, healthy lifestyle and eat environmentally friendly products. It is on the topic of natural nutrition in recent times there is a real “hysteria”: buyers prefer to visit an organic food store and overpay 1-2 dozen rubles for quality, rather than purchase dubious products on the market and people of unknown nationality.

Brief business analysis:
Business setup costs:800,000-1,500,000 rubles
Relevant for cities with a population: from 50 000
Situation in the industry:supply market is not saturated
The complexity of organizing a business: 3/5
Payback: 1 to 2 years

What are organic products

And since the topic is in demand, I could not ignore it and not tell my readers about this profitable business idea. But first, let's try to determine the criteria by which a product can be classified as environmentally friendly. To begin with, it must be said that almost all of these products are vegetable or animal semi-finished products grown in natural conditions - in the beds or in the barns of farms. However, they can also be made using special technologies.

First, such products must not contain GMOs– genetically modified organisms.
Secondly, when growing no artificial fertilizers, nitrates, growth accelerators were used, and other chemical "stuffing".
Such products do not contain food colorings, various flavor additives, and preservatives.

must have special license marks on the packaging

After you have a clear idea of what environmentally friendly products are, you can go directly to the description of the organization of such a business.

Premises and staff

As for the store staff, in addition to salespeople and consultants on products and healthy eating, the state will need a technical worker, a driver, an accountant - the usual staff for a regular store, except that this store will sell not quite the usual products that will be discussed in the next section.

Approximate assortment of goods

Let's try to "sketch" an approximate list of categories of goods that can be traded in such a store:

Fresh fruits, vegetables, berries
Jam, jams, marmalade
Meat and meat products
Fresh fish
Various types of tea, herbal preparations
natural vegetable oils
Flour products, flour
canned food
Nuts, dried fruits
Etc.

Of course, all products and semi-finished products must meet all the necessary requirements for environmentally friendly products. We have already clarified the content of these criteria.

Where and how to find product suppliers

Surely you have already guessed that most products should get to the counter directly, as they say, “from the garden”, i.e. from farms, village gardens, etc. It is there that you should first of all look for suppliers of products for your store.

To this we can add that it will be better if the suppliers are located in the same region. The shelf life of fresh organic products is a maximum of a few days (3-4), and the time spent on transportation, storage, and other logistics operations will inexorably shorten the product's sales period.

By the way, let me tell you little secret: Product suppliers are looking for distribution channels as diligently as sellers of supply channels, so you should try to publish ads in local newspapers, city Internet portals, and simply put up flyers in high traffic areas. Among those who responded, it will be necessary to hold a kind of competition on the subject of whose products are more responsive necessary conditions– compliance with the rules, for example, growing cucumbers and tomatoes.

In addition, in the supply contracts that you will enter into with farmers. The conditions for the natural cultivation or manufacture of food products must be prescribed.

To control the quality of products sold, you can organize your own laboratory to conduct all the necessary research, but it will be somewhat "expensive" than concluding an agreement for the provision of such services with independent laboratories, for example, SES.

Natural cosmetics, household goods, etc.

By the way, food is not all that can be traded in an organic food store. The assortment can be expanded with natural cosmetics, which are very popular among the fair sex. Or furniture from natural materials, for example, wicker from a rod. You can find out more about the manufacture of wicker furniture.

How to organize an online store of organic products

Another option to increase your sales and make your store more famous is to create its "Internet twin". Actually, about how to open an online store, what form of taxation is best for running a virtual outlet, about

In our modern time, when the air, water and earth are polluted with products of human vital activity and the ecological situation, despite all the efforts of mankind, continues to deteriorate, people are starting to think more and more about their health.

There is a Chinese proverb - "Tell me what you eat, and I will tell you who you are." This proverb most accurately characterizes the relationship between the food you eat and how you look and feel.

In the food market today there are a lot of proposals on the topic of "healthy eating". Starting from all kinds of pills, powders (BAA) and ending with products with an optimally selected diet. But, no one can answer the question which of them are really useful and most effective, for one simple reason: there are so many people on the planet earth and there can be so many options for the impact of these products on them.

So is there one single solution to the problem of healthy eating?

Yes, it exists, and like everything ingenious it is simple. To do this, it is necessary to grow products in an environmentally friendly environment and package them in an environmentally friendly way.

Why is this particular option the only one?

The answer to this question is simple. Products created by nature without human intervention in the process, most fully and balanced contain all the necessary substances for the life of the human body. In this case, you can apply the phrase "made by nature." And this phrase will most fully and capaciously contain the answer to your question.

What is an environmentally friendly environment?

Where and how are the standards and criteria for an environmentally friendly environment established?

The European certification system can give us the answer to this question.

In 1980, the International Federation of Organic Agricultural Movements (IFOAM) established the Basic Standards for Organic Production (IBS).

Here is some of them:

· cultivation of land for at least three years should be carried out without the use of chemical fertilizers;

· seeds for organic farming must be adapted to local conditions, resistant to pests and weeds and, most importantly, not be genetically modified.

· Soil fertility should be maintained with a varied crop rotation and biodegradable fertilizers of exclusively microbiological, vegetable or animal origin.

· the use of herbicides, pesticides, insecticides, nitrogen-containing and other chemical fertilizers is prohibited.

· physical barriers, noise, ultrasound, light, traps, special temperature conditions, etc., should be used to control pests;

· When raising livestock to obtain Organic meat, it is prohibited to use antibiotics and growth hormones;

· Farmers must register any animal treatment. Treatment records are reviewed annually by certifying bodies;

· the use of radiation and genetic engineering in the production of Organic products is strictly prohibited;

· if a product is labeled as Organic, its manufacturer is obliged to use 100% organic ingredients;

“So it is in Europe, but our nature is much cleaner and apples from the “favorite garden” are much tastier and healthier,” you might say.

Yes, everything is correct, and tastier and healthier, but only who checked it, where does the confidence in this come from? Where is the guarantee and criteria, which is more useful?

Unfortunately, no one can give you guarantees. There are no criteria yet.

There are many voluntary certification schemes that will make your ordinary products "environmentally friendly" for a "modest fee". At the same time, these voluntary organizations have their own criteria for evaluating products. Whether they have the right criteria or not, at the moment it is impossible to figure out, since there is no law that sets the standards for Organic products.

As a result, we have a set Russian products nutrition, which use the terms of European standards to increase the sales of their products. Who among us has not seen juices, kefir, mayonnaise on store shelves, and this list can be continued for a long time, with the designations “BIO”, “BIO”, “Environmentally friendly product”, “Checked by environmental expertise”, etc. In fact, it turns out that our consumer is being misled, simply saying "they are fooling our brother, gentlemen, marketers."

At the same time, in many European countries, at the state level, introduced standards for Organic products. A system has been created to monitor the implementation and compliance with these standards.

How can our customer figure out which products on store shelves are really Organic?

The easiest and fastest way is to find one of the badges of European certification bodies on the product label. Here are examples of some of them:

Organic Agriculture - EC Management System	European Union	In March 2000, the European Organic Commission introduced this emblem. It is used exclusively voluntarily by those manufacturers whose products comply with the European Union standard system adopted in 1991.
Bio-Siegel (Environmental Seal)	Germany	In 2001, the German Federal Ministry for Consumer Protection, Food and Agriculture introduced a national label - Bio-Siegel (Environmental Seal), which identifies the products of enterprises that adhere to the requirements of the EU regulation.
Agriculture Biologique (Ecological products)		France was one of the first European countries to introduce a national label for organic food, which has replaced private labeling systems and is the property of the French Ministry of Agriculture. The application of this logo on goods is allowed after signing an agreement with the owner of the mark and fulfilling all the requirements established by EU law. The mark may also be applied to organic products from other countries, subject to the requirements of French legislation for farms using organic methods. However, plant products must be produced in the European Union, with the exception of exotic ones.
Valvottua tuotantoa/Kontrollerad ekoproduktion (Certified Organic)	Finland	This state mark is issued by the Finnish Crop Inspection Center
	In Sweden, the only accredited control organization is KRAV. Its standard is more stringent than the requirements stipulated by European legislation. Issued by the Swedish Society for Agricultural Control. The mark is also found on products produced outside of Sweden (coffee, tea, fruit).
Netherlands	This mark is issued by the Dutch State Inspection Authority called Skal.
United States Department of Agriculture		This mark has been licensed by the United States Department of Agriculture (USDA) since 2002 under the National Organic Program (NOP)
Finland	This sign from ladybug Issued by Finland's private certifying authority, Luomuliito. Most often this sign is found on vegetables.
Europe, America, Africa, New Zealand	The environmental certification standard Demeter, which appeared in 1924 on the basis of the work of Rudolf Steiner ("Spiritual and scientific foundations for the successful development of agriculture"), became the first world standard for organic agriculture. The presence of the Demeter biodynamic production mark on the product packaging not only characterizes the special conditions of strict control at all stages of product creation according to Organic standards, but also reflects a special approach to careful and meticulous farming, taking into account many natural features (moon phases, seasons, etc.). .), incl. care for the cleanliness and preservation of soils and the environment. Demeter International currently has 18 member organizations in Europe, America, Africa and New Zealand.

And what about our environmentally friendly packaging?

This issue is no less serious, but easier to resolve.

Why serious?

Yes, because, no matter how environmentally friendly products are produced, if the packaging is toxic, it will spoil us, the quality of the products that we were so striving for.

Why is it easy to solve?

What is environmentally friendly packaging, it is such a packaging that comes into the least contact with the products contained in it, without changing the quality properties of the products. Today, the packaging market can offer many options for solving environmentally friendly product packaging. At the same time, packaging manufacturing and production technologies are constantly being improved.

Summing up, we briefly formulate the formula of "healthy eating".

To obtain "healthy food" products, only two components are needed: "nature" without human intervention and "environmentally friendly packaging" technology created by man.

Ecological products and products for a healthy diet are different concepts.

However, it is worth distinguishing between ecological products and products for a healthy diet. If we approach this issue formally, we can say that these are different concepts. A product produced in strict accordance with environmental standards does not necessarily fall under the concept of "healthy food". You don’t classify a piece of fatty pork as a “healthy diet”, even if the pig was raised according to all the rules. On the other hand, some "innovative" drink, which is a juice mixture enriched with vitamins, skimmed milk and various additives, positioned by the manufacturer as a product for a "healthy diet", cannot be called ecological.

Enriched foods contain vitamin complexes, trace elements, probiotic microorganisms (beneficial bacteria) and prebiotics (food for them). The name and quantity of this kind of "flora and fauna" must be indicated on the packaging. Such products include, for example, juices, mineral water, isotonic drinks (usually drunk during sports), muesli, breakfast cereals, baked goods and, of course, dairy and dairy products. The main task of fortified foods is to improve human health, reduce the risk of various diseases and eliminate deficiency necessary for the body substances. The content of vitamins and trace elements in fortified foods is calculated in accordance with the average daily human need. One serving provides an average of 30 to 50% of the recommended intake.

The idea of fortification appeared in the 1930s of the last century. It belonged to the Russian professor-vitaminologist Viktor Efremov, who at the stage of flour production began to add vitamins B1, B2 and PP to it. First Russian manufacturer, which used the prebiotic as part of its products, was the company "Wimm-Bill-Dann" (WBD), which released bio-milk "Bio-max". According to a study conducted by AC Nielsen, in June-July 2005, WBD accounted for about 34% of the dairy market. In the market for fortified dairy products, their main competitors are Danone, Ochakovsky Dairy Plant and Petmol. In the yoghurt and dessert market, and to some extent in the baby dairy market, Wimm-Bill-Dann competes with foreign companies such as Danone, Campina, Ohnken and Ehrmann. They continue to actively invest in their business activities in Russia.

In addition to ecological and enriched foods, there is a third category of "healthy" food - functional foods. They combine the properties of enriched foods and biologically active food supplements (BAA). The addition of certain extracts from plant and animal raw materials leads to the fact that the products begin to bring specific benefits: normalize metabolic processes, regulate specific physiological functions, biochemical reactions and stimulate work immune system. Soy derivatives are often added to functional products: fibers, proteins, lecithin. They are used in the production of minced meat, sausages, mayonnaise, pasta, etc. Many manufacturers mix several useful products in one. Such products do not fall into the category of functional, but their effectiveness does not decrease from this. Separation of functional and enriched foods is not supported by all experts. This is marketing. The manufacturer needs to somehow distinguish their products. So he gives her various incomprehensible names. There are also “fitness products”, “innovative products”, etc. They probably have some medically important differences, but from the point of view of the consumer they belong to the same category - a healthy diet.

New ways to fight for your own health

Natural products have become a part of our daily life. But, even realizing how beneficial the consumption of healthy organic food is, not everyone includes it in their daily diet. In Western countries, there are special stores where you can easily buy natural and guaranteed green products. Their quality is confirmed by special certificates. Russia has not yet created large network such "useful" grocery stores, but the prerequisites for this already exist.

We decided to make a list of 10 alleged organic products and tell the whole truth about their benefits.

Harmful substances - pesticides - provoke low birth rates, deviations in the development of children, hormonal disorders, the development of cancerous tumors, leukemia, cardiovascular disease and problems with the nervous system. The government says it controls the use of pesticides and other harmful additives in our food. But because it is very difficult to completely protect ourselves from exposure to chemicals, we must also make every effort to provide ourselves with a healthy diet.

Pesticides are chemical compounds used to protect plants from insects and pests. Their improper use can harm the environment and human health. They can be in the soil for many years, even after the decomposition of the organic product. The main way to protect yourself from getting into the body of chemical elements is to use vegetables and fruits peeled from the skin in food.

Babies, pregnant and breastfeeding women are most exposed to the harmful effects of pesticides. Their body is not able to resist harmful substances. Compared to adults, children's body to a lesser extent can eliminate the negative effects of chemicals.

Below we provide a list of foods that have always been considered beneficial for our body. Is it really?

Milk itself is a typical natural product, but don't forget that cows that produce milk are fed supplements containing hormones or antibiotics. Supplement studies have shown that milk and dairy products contain bovine growth hormone (RBGH), which can lead to a number of hormonal abnormalities. Research has shown that only natural milk does not contain harmful additives and hormones. Ecologically pure milk rich in vitamin E, contains omega-3, essential fatty acids and antioxidants.

Eggs are an indispensable source of protein. But in order to increase the number of eggs, chickens are fed with special preparations. As a result, just like with dairy products, only organic eggs are beneficial. With them, foreign hormones do not enter the human body.

Eating "hormonal" eggs or the same chicken broth, children acquire a tendency to grow too fast, and this adversely affects their health.

Potato

Chlorthalonil, a popular fertilizer for potatoes, poses a particular danger to children. It was recognized as so unhealthy that in America, due to the excessive use of chlorthalonil, heated debate erupted, which reached the court. In Canada, scientists have found a link between pesticides sprayed on potatoes and asthma in rural areas. Ketchup will not help you get rid of chemicals. Good for those who are fond of gardening and plant potatoes on their own, despite all the difficulties of working in a potato field and fighting the Colorado potato beetle. For those who do not have their own site, the only way out is to buy eco-friendly products.

Even such a useful product for both adults and children as spinach becomes simply dangerous after pollination with chemicals. Although by nature it is full of unique vitamins.

Grape

Grapes native to the sunny country of Chile contain a lot of fungicides - chemical substances used to control fungi that cause plant diseases. The brothers from other warm corners of the earth are not very different from him.

It doesn't matter how good a sweet and juicy pear tastes if it has been fertilized with fungicides or other chemicals. Part of the toxic substances remained on the fruit itself. For example, the chemical azinphos-methyl, which is often used to protect plants from insects.

Strawberry

Even sweet strawberry shows a high content of pesticides. This is due to the abundance of chemicals with which they try to protect it from insects and fungi. For example, the substance vinclozolin knocks down normal work the male hormone androgen, and this is not the most severe consequence.

Any nutritionist will advise his patients to consume bell pepper. He contains a large number of vitamin C. But, unfortunately, 95 percent of the greenhouse pepper crop contains traces of neurotoxic substances and fertilizers.

The English usually say: "An apple a day and you don't need a doctor." But this folk wisdom applicable only to organic fruits. Apple trees are generously fertilized with pesticides and other chemicals. Be careful buying oversized and glossy apples. This fruit occupies the first place in the ranking of products "from the garden" subject to chemical processing. Ideally, try to buy apples in the village or in special markets, from sellers who feed on these fruits themselves.

Some scientists claim that this seemingly innocent fruit contains 10 times more nitrates and pesticides than other fruits and vegetables. And these chemicals are very unsafe for our health. They can lead to the development of cancer.

If you are buying imported organic products follow the label. If these are products from the USA - organic, if from Europe - bio. Of course, their prices are one and a half to two times higher than for ordinary products. Carefully study our list and think about whether you want to save on your health?

genetically modified foods

Why humanity is switching to genetically modified foods (GMF) and what is ecological food are complex questions. Not always understanding exactly what the essence of these definitions is, we tend to compare and contrast them.

In fact, all the organisms that surround us now are the result of mutation. New plant species, animals that differ from their ancient dinosaur ancestors - all these are the strongest fighting for survival for thousands of years. Those whose genetic code is most suitable for existence on earth. But if nature needs more than a dozen centuries to form a new species, then a few years are enough for modern science.

The heyday of genetic engineering came at the end of the 20th century. In 1982, scientists conducted an experiment to change the genetic code of tobacco. And the first genetically modified food was a tomato, which was "deprived" of the ripening gene. The new species is able to be stored for months at a temperature of 12 degrees and in a few hours become ripe in warmth. The following experiments resulted in corn and pears, which release their own poison against insect pests, potatoes, which absorb a minimum of fat when frying, and about a hundred more "improved" crops. Russian scientists have developed a genetically modified potato that improves immunity due to the human blood interferon contained in it. And sheep, in whose milk rennet is present. Only 200 animals of the “new model” are able to provide the whole of Russia with cheese.

Humanity does not yet know the final answer to this question. Are GMPs capable of provoking allergic reactions, is resistance to antibiotics a consequence of the use of genetically modified foods, and how to "negotiate" with nature that maintains a natural ecological balance? To date, there is no unambiguous evidence of the harm of GMF for humans, which, however, does not mean otherwise.

Supporters of the development of genetic engineering claim that artificially bred plants are much cleaner from an environmental point of view than natural ones grown on pesticides and fertilizers. Standing up for the ubiquitous distribution of GMF, geneticists give weighty arguments. According to scientists, by the end of this century, the number of people living on earth may double. How will the people of the future earn their living, if already today a number of countries and regions are starving? The answer is simple: genetic engineering is quite affordable way feed humanity.

The main arguments of the opponents are as follows. Short-term trials are not capable of capturing the full range of consequences of GMF use. Negative influence can only appear after long time. The loss of the gene pool is one of the main reasons for the rejection of genetic experiments. For example, it is believed that there is no place on earth where corn crops would not be contaminated by genetically modified plants. The same fate awaits other species.

To eat or not to eat - everyone decides for himself. Public opinion is opposed to modified foods, demand for them is falling, and individual food manufacturers are “screaming” about their “genetic purity”. And to be honest, there are practically no people who have never touched the GMF in their lives. This is evidenced at least by the fact that today about 120 types of genetically modified products are registered in Russia, but food manufacturers do not report the presence of modified components either, of course, in advertising or on product packaging. Meat and dairy products, vegetables, etc. sometimes contain more than 80 percent of transgenes, but there is no law that would oblige manufacturers to label goods in a special way.

If you are afraid of running into GMF, do not buy: semi-finished meat products (they often contain modified soy), broiler chickens (they are “fed” with growth hormones), unnaturally even and beautiful vegetables, food in restaurants fast food, corn.

When we see trays with cucumbers or packages of kefir on the supermarket counter, marked with eye-pleasing seals “ecological”, “from natural raw materials”, “bio”, etc., we naturally pay attention to this. And although the goods with a “label” are much more expensive, the hands themselves take them off the shelf and put them in the cart. The fashion for healthy eating has come to Russia. We realized that the diet should consist of natural and environmentally friendly products. But how much the quality of the content corresponds to the inscription on the package, and on what basis the manufacturer puts the label is unknown.

In the West, there is the concept of "organic food" - organic, natural food . But the Russian market of organic food products is the same innovation as genetically modified products. By saying "environmentally friendly, organic product", we mean that it is not harmful to the human body, that vegetables do not contain nitrates, sausage and ham - carcinogens, yogurt and cottage cheese - artificial color enhancers and preservatives. A vitamins, minerals and biologically active substances they have more than traditional ones. Therefore, "organic food" is a source of health, energy and vitality.

Advertising, as a rule, draws attention to products produced in ecologically clean areas, without the use of pesticides and other inorganic fertilizers. In addition, any additional ingredients(fillings, fillers, dyes), without which it is simply impossible to do in production, must be natural. Although they are much more expensive than artificial ones, they are unstable to temperature fluctuations, their possibilities are limited. That is why it is more profitable for a mass producer to use artificial additives.

The widest selection of organic, natural food available today in the US. Movie stars and top models, popular TV hosts and economic moguls publicly declare their love for organic products. Several giant supermarket chains, a large number of farms provide "organic food" to everyone. In our country, real ecological food is still scarce. Of course, we can assume that everything that is grown in the fields of Russian outbacks is “organic food”. A variety of products are called healthy, natural, environmentally friendly. But they do not pass any special checks. Apparently, the problem is also that the very concept of "environmentally friendly" is not legally fixed by anyone.

When independent organizations check products for the absence of harmful chemicals, when a certificate and a special sign on the product label are a guarantee of "purity", then the ranks of adherents of ecological food will grow. It will be sold in pharmacies, fitness centers, specialized supermarkets.

In Russia, for environmentally friendly products there is still no single name prescribed in the law or state quality standards. In professional circles, different concepts are used: "organic", "bio" or "eco", the meaning of which is the same. Organics refers to everyday consumption and satisfies the physiological needs of a person in high-quality proteins, fats, carbohydrates, vitamins and trace elements. It includes a wide variety of products: fruits, vegetables, cereals, groceries, baked goods, milk, cheeses and confectionery.

All raw materials are produced in accordance with the principles of organic agriculture, which are designed to care for the environment. An important feature of organic products is the non-use of genetically modified organisms, chemical fertilizers, pesticides, herbicides at any stage of their production. The yield of such crops is 20 - 30% lower than that of traditional crops, but due to the growing demand, the areas under their cultivation are increasing. At the final stage, the production of ecological products is completed without the use of foreign chemicals: dyes, flavor enhancers, preservatives. Of course, the shelf life of such products is less than that of traditional ones. This leads to a number of difficulties, for example, with transportation. Therefore, the cost of organics is 20 - 30% higher than the cost of conventional food.

Manufacturers are entirely responsible for pricing. However, the price of some products of the "healthy" group, for example, products enriched with beneficial bacteria, is slightly higher than for similar products that do not have such beneficial properties. This is not surprising, because such products involve a complicated technological process production, transportation, storage and sale. In European countries in the estimate additional costs manufacturer of ecological products also includes services for mandatory control by certifying organizations.

In 2004, the U.S. organic market reached $16 billion, representing 2% of total sales. food products. In Germany and Denmark, the share of such products is 3%, and in France - only 0.5%. There are no exact data on the Russian market of "healthy" products. Market players and experts assess it as dynamically developing, but at the same time find it difficult to support their assessments with specific figures. “We assess the domestic healthy food market as promising and rapidly growing, but there are no exact data on its volume,” says Fyodor Ogarkov, CEO of the meat products manufacturer CampoMos. - There is a general trend - people are paying more and more attention to healthy eating. By the nature of consumption, our market is similar to the European one. The total share of eco-products in Europe is about 3%. The volume of the world market of organic food products in 2004 amounted to more than $28 billion”. The global demand for organics is increasing annually by an average of 15 - 20%. According to KOMKON, over the past five years, the number of Russians who are willing to pay more for organic products has grown by 19.5%.

In Europe and the US, organic products are distributed not only through ordinary supermarkets. There are many specialized retail chains, such as American Wild Oats Markets or Whole Foods Market. Often, these retailers launch their own lines for the production of eco-products, which are then sold at a much lower price than well-known eco-brands.

The CVS Consulting agency conducted a survey of manufacturers involved in the processing and sale of agricultural and food products in Russia. 52% of respondents said that organic food should be sold in specialized places, 48% - that everywhere.

Domestic retail chains are increasingly launching marketing campaigns in favor of "healthy" products. So, in March 2003, a long-term program " healthy eating". As part of this program, the retailer, together with the Institute of Healthy Nutrition of the Russian Academy of Medical Sciences, has identified a number of products that correspond to the idea of doctors about proper diet. These products are highlighted on the shelves with multi-colored markers. In response to the growing consumer demand for goods of the "healthy" group, retail chains provide it with a growing offer. More than 15% of the products sold in the Seventh Continent stores belong to the “healthy” group: vegetables, fruits, cereals, dairy products, as well as diabetic, dietary products enriched with beneficial bacteria.”

"Antipodes" for organic products are products with genetic modifications. Fragments of foreign DNA are implanted into plants in order to develop resistance to herbicides and pesticides, increase resistance to pests, and increase their yield. Donors can be microorganisms, viruses, other plants, animals, and even humans. So, for example, a frost-resistant tomato was bred in the USA. It has a North American gene added to its DNA. sea flounder. The vegetable does not spoil on the outside, but rots on the inside. A scorpion gene was used to create a drought-tolerant wheat variety. The first plantings of transgenic cereals were made in the USA in 1988, and in 1993 the first products with genetically modified ingredients (GMI) appeared on the general market. domestic market transgenic production began to take over in the late 1990s. According to a Greenpeace study conducted in Russia in 2004-2005, transgenes were found in 20-50% of samples of the studied products. The number of such products is growing every year. Most often, GMI are included in the composition of meat and dairy products, as well as in confectionery.

Many experts believe that the artificial shuffling of genetic structures is far from an exact science, so the consequences of playing with DNA can be the most unpredictable. Greenpeace does not consider GM foods safe, so we cannot classify them as a healthy diet, - comments Natalia Olefirenko, coordinator of the Greenpeace genetic campaign in Russia. “The future belongs to organic food, the production of which does not undermine the ecological and biological diversity, does not lead to chemical pollution.” In 1998, Arpad Pusztai, a professor at the British University of Aberdino, conducted a series of experiments on animals that prove the connection between the use of products containing GMI and the development of esophageal cancer, liver diseases, and allergic reactions. GMI-containing products do not have any nutritional advantages compared to conventional unmodified products.

According to the law in Russia, transgenic plants cannot be grown in open field, but there is no ban on the presence of GM products in the food market in the country. In the production of food products, including children's food, the use of 13 imported types of GMI is allowed. industrial production GMI is prohibited in Russia. In accordance with the amendment to the Consumer Protection Act of 2005, each product containing GMI must be marked with a special label. However, requirements and control rules have not yet been developed for it.

The National Genetic Safety Association (NAGB) considers this rule to be speculative. If only because small amounts of GMI can get into products without the knowledge of the manufacturer. For example, in one delivery sometimes there are mixtures of GMI and conventional components, which are not always traceable. Such a rule only provokes manufacturers to hide information about the presence of GMI in their products. “We are in favor of introducing a European threshold of 0.5 - 0.9% of each ingredient in the product,” says Dmitry Starostin, head of the press service of the OAGB. “For example, if a sausage loaf weighing 1 kilogram contains 300 grams of soy, including 2 grams of transgenic soy, then the sausage must be labeled as containing GMI.”

Non-governmental organizations are trying to influence the market. Greenpeace is now in its third year of publishing a guide to avoiding GMI products. It tells which of the domestic and foreign companies operating on Russian market, uses GM components in its production. This or that verdict is made on the basis of written requests from manufacturers and random checks. The release of the updated guide is to take place on October 17, 2005.

Ecological products are produced in accordance with ecological agricultural standards without the use of foreign chemicals, that is, without fertilizers, dyes, flavor enhancers, preservatives.

Enriched foods contain vitamin complexes, microelements, probiotic microorganisms and prebiotics, the name and quantity of which must be indicated on the packaging.

Dietary supplements are concentrates of natural or identical to natural biologically active substances intended to enrich the human diet. They are not food by themselves.

Functional products combine the properties of enriched products and dietary supplements. They are complete foods that can be part of a person's daily diet.

Organic foods or environmentally friendly products - produced in accordance with certain standards, meaning that they were grown without the use of pesticides and mineral fertilizers. In Europe, such a standard is the “Pan-European Agreement on organic production of agricultural products” No. 2092/91 of June 24, 1991 (Council Regulation No 2092/91 of 24 June 1991 on organic production of agricultural products). To assign the status of "Environmentally Friendly" to the final product, regulatory authorities inspect the entire path "from grain to counter": agricultural land and agricultural practices, seed, processing methods, packaging. Compliance with the provisions of the Cleaner Production Agreement is monitored by national certifying organizations. The sign of such an organization on the product label is a reliable guarantee of its quality and environmental friendliness.

Such a product is determined by three parameters: environmentally friendly raw materials, environmentally friendly ingredients and technological process.

Environmentally friendly raw materials

Organic farms do not use mineral fertilizers, herbicides, insecticides, fungicides. Biological and physical methods are used to control pests: natural enemies, noise, ultrasound, light, traps, etc. Many types of agricultural practices are carried out by hand so as not to harm plants and soil.

Eco-Friendly Ingredients

In addition to raw materials, the composition of the product includes various ingredients, without which one cannot do in the production of a complex product: fillings, fillers, dyes, preservatives. Ecologically clean ingredients are considered to be obtained only from natural raw materials, without the use of synthetic elements. For example, when canning, grape or apple cider vinegar is added.

In addition to advantages, environmentally friendly ingredients have a number of disadvantages: for example, natural dyes are unstable to temperature, have low intensity tinting abilities and are extremely expensive to manufacture.

Technological process

They process environmentally friendly raw materials in gentle physical ways, preserving nutrients as much as possible. Completely prohibited: chemical refining, deodorization, hydrogenation; radiation exposure; artificial and synthetic sweeteners, preservatives, flavors; mineralization and vitaminization of products, genetically modified ingredients. For example, the process of producing vegetable oil looks like this:

obtaining oil by cold mechanical pressing, as in ancient times;

oil packaging in dark glass or metal bottles (protection from ultraviolet rays); injection of hydrogen into the neck to prevent oxidation.

In Europe and America, products that do not contain agricultural and food chemicals have long become popular. They are called "organic" - "organic", which even surpasses our idea of organic products. Organic products do not contain residues of chemical fertilizers, chemical preservatives, flavors, taste and color improvers, genetically modified ingredients. And there are 50% more vitamins, minerals and biologically active substances in them than in traditional ones. Therefore, "organic" products strengthen and heal, bring energy and cheerfulness. A well-organized system for monitoring the ecological purity of organic products guards them High Quality. Independent certifying organizations check the absence of harmful chemicals and genetically modified components at any stage of production: from the field to the counter. A guarantee of purity and usefulness is a certificate and a special sign on the product label. The ranks of adherents of "organic" are constantly growing. First of all, these are those who are always in sight: movie stars and top models, popular TV presenters and journalists, industrial and banking magnates - in a word, the elite. "I eat organic!" means not only taking care of your health, but also a high social status, prestige, the opportunity to be at the forefront of glamor and fashion. Although organic products are significantly more expensive than traditional products, more and more middle-income people are shopping in organic stores. And their right choice in favor of "organic" is quite economically justified.

Organic agriculture is a production system that maintains the health of soils, ecosystems and people. The system is based on ecological processes, biodiversity and cycles, taking into account local conditions, and also tries to avoid methods with adverse consequences. Organic agriculture combines tradition, innovation and scientific excellence to benefit from the environment, spread sensible relationships and good quality life for all who are involved in this system (as defined by IFOAM).

The organic goods market offers not only organic food and drinks, but also organic clothing, products for children, cosmetics and medical supplies, food and toys for pets, organic furniture, flowers, etc. In the late 1990s. in Switzerland, Austria, Italy and Germany, the first "organic" hotels appeared, where all food, bed linen and a number of other goods are organic. However, the main category of organic goods is still organic food.

All links in the production of organic food undergo a rigorous certification system every year. It inspects both the absence of chemical additives and genetic engineering technologies in the production, as well as a whole range of other requirements for organic products. “Organic” pets, for example, have a strictly regulated area of residence, special food, and they must walk in the fresh air every day.

You can recognize organic products by a special sign on the packaging. Most economically developed countries have their own widely recognizable mark, certifying that the methods of production of products meet national requirements. There may be several signs on the product, which indicates certification by several organizations at once.

Ecologically pure product is a food product that is made from natural raw materials using modern technology that ensures minimal ingress of other substances into the product, does not contain foreign inclusions, and is obtained without the use of mineral fertilizers, pesticides and in the absence of technogenic impacts. With food, 70-90% of all potentially harmful substances. In this regard, the idea of E.ch.p. was born as a certain anti-culture, a protest against the pollution of nature. Thus, the national American standards for clean products include several prohibitions on: the use of artificially created chemical fertilizers, the use of genetic modification technologies, the use of growth and fattening stimulants, antibiotics and hormonal drugs, as well as the use of organic-based feed. The market for organic products tends to be under scrutiny from business and society. People are explained in detail what are the advantages of organic food (organic food) and why it is worth overpaying for it. Assortment E.ch.p. in ordinary American stores, is about 400 items. The organic industry offers an alternative to almost every product on the traditional market. The most popular categories are:

coffee, tea, fruits and vegetables, both fresh and processed;
some spices, dried fruits and nuts;
seasonal products: fresh fruits and vegetables that are in high demand during certain periods of the year;
environmentally friendly substitutes for traditional products: bakery products, dairy and meat products, organic drinks and wines, etc.;
environmentally friendly products for children (baby food, cereals, etc.);
environmentally friendly clothes and cosmetics.

Each group of E.ch.p. enjoys a special priority: frozen food, semi-finished products and ready meals - by 39% per year, baby food 38%, bakery products and cereals 37%, dairy and meat products 36%.

The formation of the ESP market is taking place in the Russian Federation, the prospects for its development in our country are great. The following problems are a certain brake on the territory of Russia: the high cost of ecological agricultural production projects due to the lack of the necessary equipment for applying certified fertilizers and their proper storage, the lack of equipment for mechanical weeding and pruning of branches, and sprinkler systems. The financial costs required for the introduction of these technologies are estimated at $200-1000 per 1 ha for cereals and $5000-8000 per 1 ha for fruit cultivation; lack of certified lands (accounting in the Russian Federation for only 0.003% of the area of all agricultural land with a total area of 406 million hectares). Their certification may take a little time, provided that field histories and other documentation are correctly kept, and soil chemistry meets acceptable levels; increased time costs and costs for the production of environmentally friendly products, which are several times higher than the time costs for the production of conventional products; pre-sale preparation of goods, their storage and shipment. The volumes of environmentally friendly products are still relatively small, so there is the option of mixing it with another - inorganic products. The main factor hindering the development of this market in Russia is the lack of state standards and certification of E.P.C. in line with the international level and strict legal framework.

For thousands of years, man has been interfering in the natural processes of wildlife: changing the structure of soils, introducing various organic and mineral additives, destroying insects, birds, changing the productive qualities of plants and animals, using chemically active drugs, genetic modernization, changing the natural diets of animals, using pharmacological drugs, etc.

The results of a negative impact on the quality of products.

All these impacts could not but affect the quality of food. An additional factor is the deterioration of environmental conditions: pollution of soil, air, water. Another weighty reason can be called economic feasibility: to reduce the cost of products and increase competitiveness, measures are taken that significantly worsen the quality.

What is the impact on the human body of products that are not environmentally friendly? Impacts are negative, of a very different nature. Intoxication, metabolic disorders, hypovitaminosis, allergic reactions, increased fatigue, sleep disturbance, various disorders of the nervous, circulatory, excretory, digestive, reproductive and endocrine systems, decreased immunity, increased susceptibility to cancer and much more.

Importance of organic food.

For these reasons, it is very important to take care that the products are environmentally friendly. The use of environmentally friendly products helps the human body to gradually recover from negative impact low quality products. Healthy nutrition is the basis of normal human life and makes it possible to increase life expectancy. Every year the relevance of environmentally friendly products becomes higher. People prefer to eat quality and healthy food, but this requires careful control at all stages of obtaining food products and entails considerable financial costs.

What are the requirements for environmentally friendly products?

1) Growing conditions.

In the process of growing crops, the use of mineral types of fertilizers, pesticides, herbicides or other harmful chemicals, as well as any unnatural radiation, is prohibited (or strictly limited). In addition, the ingress of foreign substances into the product during technological processing should be excluded.
To obtain environmentally friendly livestock products, you need to use only environmentally friendly feed when raising animals. Feed antibiotics and hormonal preparations should not be used.

2) The composition of the product.

In the manufacture of the product, it is prohibited to use genetically modified organisms, artificial preservatives, synthetic flavors, flavor enhancers and substitutes. It is not allowed to use chemical additives and harsh processing techniques to preserve and change the properties of the product.

3) External processing.

An environmentally friendly product should not be exposed to chemical factors, wax, etc.

The environmentally friendly product has a natural taste, aroma, high content of vitamins and minerals, and is safe for children and pregnant women.

Nowadays eco-technologies are becoming more and more popular. A growing number of people are beginning to care about the impact of the products they purchase on the world around them. These people want to know where fruits and vegetables are grown, how their clothes are made, what is in the things they use, and so on. There is a large selection of green goods that did not exist even a few years ago: from cleaning products to clothes, from grocery bags to fruits and vegetables, from pasta to children's toys.

Definition

Eco-friendly (also eco-friendly or green) is an ambiguous term used to refer to goods, services, laws, policies that claim to cause minimal or no harm to an ecosystem or environment. This term is most commonly used for products that are green and/or conserve resources such as water and energy and/or that do not pollute the environment…

The expert tells about what actually organic products are and what is only called that.

Title right

With complete confidence, only those products that have a certificate from one of the world's most recognized certifying organizations can be called ecological or organic.

Russian certification that you can trust - the badge "Leaf of Life" of the St. Petersburg Eco-Union. Of the foreign ones generally accepted on the Russian market, the most widespread are the EU Eurolist, the American USDA Organic, the Italian ICEA, private foreign certificates of the Demetra and Bioland systems.

If we talk about the differences between our and not our certificates, the Russian national standard for organic products has been adapted with international generally accepted standards and has minor differences. True, it came into force quite recently, only this year.

Certificate - quality assurance

The certification mark on a product means that it…

In modern megacities and in particular in Moscow, you can buy any product. On the shelves you will find all kinds of additives and preservatives, vegetables and fruits well seasoned with growth stimulants, pesticides and nitrates, chicken and meat stuffed with antibiotics. No one doubts that the most valuable thing a person has is his health. Therefore, it is worth taking care of the quality of the products that fall on your table. Because of our ecology, really pure products are quite difficult to find. You can go to the market and buy granny groceries, but are you sure that they are really organic, not grown near the highway and not seasoned with fertilizers?
You may wonder: what are organic products and where to buy them in Moscow?
Ecological products can be considered products grown in an environmentally friendly environment.
1. Land cultivation should be carried out without the addition of chemical fertilizers (pesticides, herbicides and others).
2….