Alcohol in Russia
It will be no secret to anyone that in Russia, vodka consumption comes first. All brands of vodka consumed in Russia. This has been the case since time immemorial and it is unlikely that anything will change in the near future. Well, beer has taken second place in recent years. The popularity of beer is due to its availability, ease of production and low price. Russians consume much less wine than in Europe, which is not surprising. Things are not much better with cognac. As for drinks such as whiskey, rum, tequila, brandy, absinthe, gin and others, such brands of alcohol in Russia are considered exclusive and are not available to every person. As for moonshine, with the decline in vodka prices, this drink has become almost irrelevant. Moonshine brewing is now done either by lovers of this drink, or by villagers. In cities, finding moonshine has recently become almost impossible.
Alcohol consumption statistics by country
Below are statistics on alcohol consumption per capita in some countries: Czech Republic - about 15 liters per year (the leader in alcohol consumption per capita per year). Russia 11 liters per person. Ukraine – only about 8 liters of alcohol per capita. France also occupies a leading position in alcohol consumption - about 13.5 liters (it should be said that the bulk of alcohol consumption is wine).In Austria, alcoholic drinks are also in demand - 12.5 liters per person. Germany - about 12. In little Andora, each person accounts for as much as 14 liters of alcohol per year. UK - 11.5 liters. South Korea is also included in the list of countries where they like to drink - about 12 liters of alcohol per capita per year. Portugal – 12.5 liters and is also included in the list of countries where you wouldn’t mind drinking. In Belarus, too, they are not averse to pawning; according to statistics, alcohol consumption in the fraternal republic is, like in Russia, about 11 liters per year per person. IN THE USA,alcohol consumption is about 8.5 liters per person.In which countries do they drink almost no booze? The countries of the Arab world are among the leaders here. In Afghanistan, Kuwait, Yemen, Somalia, according to statistics, alcohol is not consumed at all.
Brands of alcohol that are preferred in the most drinking countries
Germany: Schnapps ( national drink), Wine, Beer.
France: Wine, Cognac, Brandy, Champagne.
Russia: Moonshine (national drink), Vodka, Beer.
UK: Whiskey, Scotch, Gin, Beer, Ale.
Portugal: Wine, Port.
Czech Republic: Beer, Absinthe, Becherovka.
The most popular brands of alcohol, TOP 10:
Soju Jinro (Korean alcoholic drink) – 1st place
Vodka brand Smirnoff- 2nd place.
Soju Lotte Liquor BG – 3rd place.
Next are the following brands: Cachaça Pirassununga, Bacardi Rum, Philippine Tanduay Rum, Bagpiper Indian Whiskey, Johnnie Walker Scotch Whiskey, McDowell's Indian Whiskey, Officer's Choice Indian Whiskey.
Harm from alcohol
Alcohol is a peculiar drug. When drinking alcohol, certain processes in the human brain are inhibited. Many people, after drinking alcohol, become inadequate, aggressive, or, on the contrary, too calm. If you drink alcohol frequently and large quantities, alcoholism and personality degradation may occur. So, when drinking alcohol, you need to adhere to the rule: drink, you need to know with whom, when and how much.
Types of alcoholic drinks can be divided into the following categories:
Drinks high in ethyl alcohol– up to 96%;
Strong drinks – alcohol content up to 65%;
Medium-alcohol drinks – up to 30% alcohol;
Low alcohol drinks – up to 9% ethyl alcohol content.
High alcohol drinks.
Alcohol
Absinthe
Ethanol -transparent colorless liquid. For the first time ethyl alcohol wascreated in 1855. Nowadays it is used to create vodka.
Absinthe is a drink containing a large amount of ethyl alcohol (from 70%). The main component of absinthe is wormwood.
Popular brands of absinthe
Xenta (Xenta) Italy
Jacques Senaux (Jacques Seneau) Spain
Teichenne Spain
Hill's Czech Republic
KingofSpirits(King of Spirits) Czech Republic
TunelSpain
Strong types of alcohol
Vodka
Popular vodka brands in Russia
Green stamp; Parliament; Russian standard; Myagkov; Birch; Nemirov; Smirnov; Finland.
Whiskey
Common whiskey brands in Russia
Bells; Jack Daniels; Johnny Walker; Jim Beam; Famous Grouse; Glenross; Black Velvet; GRANTS; Chivas Regal.
Tequila
The most consumed varieties of tequila in Russia
Olmeca; Messicano Alteno; Sousa; The Legend of Milagro;
Rum
Popular rum brands in Russia
Jamaica Bay ; Bakardi;
Gin
The most purchased gin varieties in Russia
Beefeater; City of London; Gordon's; Larios;
Cognac
Popular cognac brands in Russia
Courvoisier; Hennessy; Arine; Ararat; EdwardIII; Dagestan; Captured.
Strong alcohol unites high content alcohol (up to 65%). The most popular types of strong alcohol in the world are vodka, whiskey, rum, gin, and brandy.
Medium alcohol drinks
The alcohol content in these types of drinks does not exceed 30%. Medium-alcohol drinks include the following types:
Wine
Vermouth
Liquor
Champagne
Low alcohol drinks
Beer
Cider
Braga
Cocktails
Alcohol products have gained considerable popularity in many countries. The assortment is so huge that your eyes run wide from all this variety. Types of alcoholic drinks are divided into strong, medium and weak (light). They can be completely different: elite (premium class), domestic, dangerous and safe. It is very difficult to create a unified system alcoholic drinks, but we will try to consider many of the most popular types alcohol.
Alcoholic beverages are products made from ethanol and obtained by fermentation. Alcoholic drinks are produced from raw materials such as:
- Barley, corn, rye, wheat, millet, rice.
- Grapes, apples, plums, pears, pineapples, apricots.
- Potatoes, sugar cane, agave, sweet potatoes.
Also during the manufacturing process various spices, herbs, honey, flavorings, dyes, and so on are added.
True connoisseurs eager to try all the alcoholic drinks in the world. Each country has its own national alcoholic drinks. The main thing to remember: in all states, the consumption of any alcohol is regulated by law and limited to a certain age.
Strong alcohol
The strength of such products varies from 21% and can reach 80% alcohol content. The range of alcoholic drinks is represented by well-known and widespread types of alcoholic beverages.
List of the strongest alcoholic drinks in the world:
Alcoholic drinks with large amounts of ethanol should be consumed only on special holidays and in small doses. They are also the highest in calories.
Medium strength alcohol
Some types of this alcohol are made from or include various fruits or fruit juices, including grapes. And as you know, grapes contain great amount vitamin B, C, P and others useful microelements. Grape juice is used for gastrointestinal diseases, inflammation respiratory tract, asthma, pleurisy.
List of medium strength alcohol:
Less strong species Drinking alcohol not only does not harm health, but is also often used as a preventative against various diseases.
Low alcohol products
And finally, the most harmless alcohol with an alcohol content of no more than 6–8%:
Low alcohol drinks are applied least harm health, and sometimes are not considered at all alcohol products. The variety of alcoholic drinks is not limited to this list. The assortment is so diverse that it is simply impossible to list the types of alcoholic drinks.
In addition to the products described above, there are even lesser known ones, which are used only in certain countries. There are also various types of cocktails obtained by mixing various types alcohol.
Alcohol production is very popular now, so it is possible that the range will continue to grow.
Relatively recently, the British company Drinks International published a list of the so-called “Millionaires Club”. It includes those alcohol brands whose sales volume at the end of 2014 was equal to or exceeded one million standard 9 liter boxes. It is important that not only internationally recognized brands were taken into account, but also local ones. In total, the list included 169 brands: from number 1 of the South Korean brand Jinro with sales volumes last year of 71 million boxes to number 169 of Kozatska Rada of the manufacturer Bayadera Group with 1 million boxes. The top 100 on this list ends with Beam Suntory's Muqinoka brand, with sales of 2.1 million cases. The second hundred are those whose sales volume in 2014 was less than 2 million boxes.
The site vinepair.com decided to analyze the figures of the first hundred of the “list of millionaires”, as the most significant, and see who sets the fashion in the world of strong alcohol today. And this is what happened:
By type of alcohol, the top 100 are confidently:
1. Whiskey - 231.9 million 9-liter cases sold in 2014. And by country of production, this figure breaks down as follows:
Indian - 144.7 million boxes.
Scottish - 50.2 -“-
American - 21.5 -“-
Canadian - 7.6 -“-
Irish - 4.7 -“-
Japanese - 3.2 -“-
2. Vodka - 126.3 million boxes.
3. Soju - 99.4 million boxes; traditional korean alcoholic drink
4. Rum - 75.2 million boxes.
5. Brandy/Cognac - 62.7 million boxes.
Brandy - 57.2 million boxes.
Cognac - 5.5 million boxes.
6. Cachaca (Cashasa) - 44.4 million boxes; Brazilian alcoholic drink
7. Liqueurs - 36.0 million boxes.
Regular liqueurs - 13.4 million boxes.
Bitters - 17.8 million boxes.
Anise - 4.8 million boxes.
8. Gin - 33.3 million boxes.
9. Baijiu (Baijiu) - 20.9 million boxes; traditional chinese alcoholic drink
10 Shochu (Network) - 17.2 million boxes; Japanese strong drink
11. Tequila - 5.9 million boxes.
12. Aquardiente - 4.0 million boxes; alcoholic drink with a strength of 29°-60°. Produced mainly in Latin America, Spain and Portugal.
13. Raki (Crayfish) - 3.5 million boxes; Turkish strong drink
And now the list of the first hundred “millionaires”:
Now I would like to dwell on the absolute winner of the “millionaires club”, Korean alcoholic Soju drink produced by HITE-Jinro. In 2014, 71 million 9-liter cases or 639 million liters were sold! This number is more than double the second-place Philippine brandy brand Emperador (33 million cases). Both brands are local, as their main markets are South Korea and the Philippines, respectively. It should be noted that the HITE-Jinro company is the largest Soju manufacturer in South Korea, but not the only one.
71 million 9-liter Soju boxes is an incredible volume. Moreover, this brand has been a world leader for many years now, and its gap from its pursuers is becoming larger over the years. Over the past five years, Soju sales volumes amounted to millions of 9-liter cases:
With such volumes, sales growth should be increasingly difficult, but Soju copes with it. In 2014, sales of HITE-Jinro's Soju brand increased by 7% compared to the previous year. This is an additional 4.5 million boxes. How does this happen? After all, sales are concentrated mainly in South Korea. Only small volumes of the drink are sold in Japan and among the Korean diaspora around the world.
Soju- This is the most popular Korean alcoholic drink, transparent, colorless. The alcohol content in it varies widely from 16.7% to 45% by volume. The most purchased and popular brand, Andong Soju, has an ABV of 20%. Typically, after distillation, Soju has an alcohol content of 30-35%, and then it is diluted with water to the desired strength. The drink tastes slightly sweet because sugar is added to it. Soju with lemon, watermelon and apple flavors are popular. Drink Soju in small dose glasses of no more than 50 ml.
Traditionally, rice, wheat or barley were used as raw materials. From 1965 to 1999, due to a shortage of rice in the country for regular nutrition, the South Korean government banned traditional technology produced by Soju from rice. They began to replace it with other crops that contain large amounts of starch - ordinary potatoes, sweet potato and tapioca. And although there were no problems with rice later, the technology for producing cheap Soju did not return to the classic one.
Soju translates from Korean as “burning alcohol.” In 2008, the term Soju was included in Webster's English Dictionary, and the word has been used in the American lexicon since 1978.
After the Korean War, the Soju industry was consolidated, with just over 10 out of more than 250 enterprises. The market was divided between them. One of them, Jinro, was tasked with supplying Soju to the capital Seoul. This is a city with a population of 10 million, and with the suburbs and adjacent residential areas it is already 25 million people, almost half the population of the entire country. It is no coincidence that this alcohol distillation enterprise has become the largest in the country. Most of the country's distilleries supply the local population of small areas and communities, but Jinro sells its products throughout the country.
Soju is preferred in today's South Korea by 47.8% of the population, beer by 35.5% and wine (mainly rice) by 3.9%. The two most popular Soju brands are Chamisul (“Real Dew”) and Chum-Churum (“Like the First Time”).
The popularity of the drink is determined mainly due to its low price and absolute availability. It fits well with a variety of Korean dishes. Another factor that has contributed to Soju's growing popularity in the Korean alcohol market is its inextricable connection with Korean identity. Jinro's strategy plays on this. At the same time, in South Korea itself, few people know that this brand is the best-selling in the world, but not in terms of the number of countries, but in terms of volume indicators. And those who know about this are confirmed in the idea that since it sells the most, it means it is the best, little understanding that the best may not be what is sold in huge quantities in one country, but what is bought albeit in smaller quantities, but all over the world!
WITH
ama Jinro is a distilling company founded in 1924. It is the largest Soju producer in Korea and the world. The company's Soju exports began to Vietnam in 1968 at the height of the Vietnam War. (I wonder who the supplies were going to at that time, the American army or the local Vietnamese?) In 2006, Jinro was purchased by local beer giant Hite.
Jinro is confident that 71 million boxes is not yet the peak. 10 years ago, in 2005, sales volumes amounted to 75.5 million boxes, but next year fell by 12 million immediately. The next nine years were spent restoring previous figures in this rather saturated market. The company hopes that through exports, volumes can be increased to 100 million cases per year, promoting the brand as an inexpensive, white, mass-produced alcohol for a wide range of tastes. They hope that this figure can be reached in five years. It is worth recalling that Jinro will celebrate its centenary in 9 years, in 2024. All that remains is to see which “hundred” the drink reaches first.
Considering that the population of South Korea at the beginning of this year was about 53.5 million people, such significant volumes of Soju consumed, even with a reduced strength, give high rates of consumption of strong alcohol per capita drinking population countries. And statistics show this. Based on the number of liters of strong alcoholic beverages consumed (excluding wine and beer) per capita per year (not to be confused with the number pure alcohol per capita) South Korea ranks first in the world, according to Euromonitor. This is reflected in the graphs below. The unit of measurement used is a container called “shot” - this is a small dose glass with a capacity of 1.5 fluid ounces or 45 ml, what can be called a shot glass in Russian.
The average Korean of drinking age in one week (according to the chart) drank such “shots” of strong alcohol in 2013: 13.7 units, or 616 ml, or 0.62 liters. For comparison, the following is a graph for Russia, according to which this figure was 6.3 units or 0.28 liters of strong alcohol per week per person drinking country. I don’t presume to judge how accurately these graphs reflect the picture of the drinker strong alcohol world, but the primacy of South Korea is undeniable!
Based on materials from the sites vinepair.com, Drinks International and qz.com
Back in ancient times, people learned to produce a wide variety of alcoholic drinks. The list of names includes a huge number of species and varieties. They differ mainly in the raw materials from which they were prepared.
List of low-alcohol alcoholic drinks
. Beer- a low-alcohol drink, obtained by fermenting hops, malt wort and brewer's yeast. The alcohol content in it is 3-12%
. Champagne- sparkling wine produced by secondary fermentation. Contains 9-20% alcohol.
. Wine- an alcoholic drink produced by fermentation of yeast and grape juice different varieties, the names of which are usually present in the name. Alcohol content - 9-20%.
. Vermouth - fortified wine, flavored with spicy and medicinal plants, the main component is wormwood. Fortified wines contain 16-18% alcohol.
. sake- Japanese traditional alcoholic drink. Obtained by fermentation of rice, rice malt and water. The strength of this drink is 14.5-20% vol.
Spirits
. Tequila. This traditional Mexican product is made from the juice extracted from the heart of the blue agave plant. “Silver” and “Golden” tequila are particularly common alcoholic drinks. The list can be continued with names such as “Sauza”, “Jose Cuervo” or “Sierra”. The best taste qualities A drink aged for 4-5 years is considered. Alcohol content 38-40%.
. Sambuca. A strong Italian liqueur based on alcohol and essential oil obtained from anise. The most in demand are white, black and red sambuca. Strength - 38-42%.
. Liqueurs. Strong sweet alcoholic drinks. The list can be divided into 2 categories: cream liqueurs (20-35%), dessert (25-30%) and strong (35-45%).
. Cognac. A strong alcoholic drink based on cognac alcohol obtained by distilling wine. Distillation takes place in special copper stills, the product is subject to subsequent aging in oak barrels at least two years. After diluting the alcohol with distilled water, it acquires a strength of 42-45%.
. Vodka. Refers to strong drinks with an alcohol content of 35-50%. It is a mixture of water and alcohol, which is made from natural products by fermentation followed by distillation. The most popular drinks: vodka “Absolut”, “Wheat”, “Stolichnaya”.
. Brandy. An alcoholic drink made from fermented grape juice by distillation. The alcohol content in it is 30-50%.
. Gin. Strong alcoholic drink with unique taste obtained by distillation wheat alcohol and juniper. To enhance the taste it may contain natural supplements: lemon or orange zest, anise, cinnamon, coriander. The strength of gin is 37.5-50%.
. Whiskey. A strong drink that is made by fermentation, distillation and aging of grains (barley, corn, wheat, etc.). Aged in oak barrels. Contains alcohol in an amount of 40-50%.
. Rum. One of the strongest alcoholic drinks. It is made from alcohol aged in barrels for at least 5 years, due to which it acquires a brown color and a pungent taste. Rum strength varies from 40 to 70%.
. Absinthe. A very strong drink with an alcohol content of 70 to 85%. It is based on alcohol, wormwood extract and a set of herbs such as anise, mint, licorice, calamus and some others.
Here are the main alcoholic drinks. This list is not final; it can be continued with other names. However, they will all be derivatives of the main composition.
Types of alcoholic drinks
All drinks in different quantities containing the substance ethanol, also known as alcohol, are called alcoholic beverages. They are mainly divided into three classes:
3. Strong alcoholic drinks.
Bread kvass. Depending on the manufacturing method, it may contain from 0.5 to 1.5% alcohol. It is prepared on the basis of malt (barley or rye), flour, sugar, water, and has a refreshing taste and bready aroma.
Actually beer. It is made from almost the same components as kvass, but with the addition of hops and yeast. Regular beer contains 3.7-4.5% alcohol, but there is also strong beer, where this percentage rises to 7-9 units.
Kumis, ayran, bilk. Drinks based on fermented milk. May contain up to 4.5% alcohol.
Energy alcoholic drinks. They contain tonic substances: caffeine, guarana extract, cocoa alkaloids, etc. The alcohol content in them ranges from 7-8%.
Second category
Natural grape wines. Depending on the sugar content and the type of main raw material, they are divided into dry, semi-dry, sweet and semi-sweet, as well as white and red. The names of the wines also depend on the grape varieties used: Riesling, Rkatsiteli, Isabella and others.
Natural fruit and berry wines. They can be made from various berries and fruits and are also classified according to sugar content and color.
Special varieties
These include Madeira, vermouth, port, sherry, Cahors, Tokay and others. These wines are made using specific methods and in a specific winemaking region. In Hungary, when making Tokaj, they use a “noble” mold, which allows the berries to dry directly on the vine. In Portugal, Madeira is aged in special solariums under the open sun; in Spain, sherry is matured under a film of yeast.
Table, dessert and fortified wines. The first are prepared using natural fermentation technology, the second are very sweet and flavored, and the third are fortified with alcohol to the desired degree. In color they can all be red, pink and white.
Champagne and other sparkling wines. Of these, French is the most popular, but other countries have equally worthy drinks, for example, Portuguese spumante, Spanish cava or Italian Asti. Sparkling wine are distinguished by special appearance, subtle aroma, interesting taste. Their main difference from still wines is their playful bubbles. The color of the drinks can be pink and white, but sometimes there are sparkling red wines. Based on sugar content, they are divided into dry, semi-dry, semi-sweet and sweet. The quality of a wine is determined by the number and size of the bubbles, how long they last and, of course, the taste sensation.
These types of alcoholic beverages have a strength of no more than 20% vol.
The third, most extensive category
Vodka. Alcoholic drink, made from grains, containing 40% alcohol. Through continuous distillation, a new product was obtained at one time, called Absolut vodka, and its manufacturer, Lare Olsen Smith, was awarded the title of “King of Vodka.” Sometimes this drink is infused with herbs, citrus fruits or nuts. Made using Swedish technology from high-purity alcohol, vodka rightfully occupies one of the first places in the ranking of alcoholic drinks in this category. It is used to prepare various cocktails.
Tinctures bitter. They are obtained by infusing vodka or alcohol with aromatic spices, herbs or roots. The strength is 25-30 degrees, but can rise to 45 degrees, for example, “Pepper”, “Starka” or “Okhotnichya”.
Sweet drinks
Sweet tinctures. They are prepared on the basis of alcohol or vodka, mixing them with fruit drinks and sugar, the content of which can reach 25%, while the alcohol content usually does not exceed 20%. Although some drinks are stronger, for example, the “Excellent” tincture contains 40% alcohol.
Liqueurs. They differ in that they are made on the basis fresh berries or fruits without yeast, but with the addition strong vodka And large quantity Sahara. These types of alcoholic drinks are very thick and sweet. The name of the liqueurs tells what they are made from: plum, dogwood, strawberry. Although there are strange names: “spotykach”, “casserole”. They contain 20% alcohol and 30-40% sugar.
Liqueurs. Thick, very sweet and strong drinks. They are made by mixing molasses or sugar syrup with alcohol infused with various herbs, spices, with the addition of essential oils and others aromatics. There are dessert liqueurs - with an alcohol content of up to 25%, strong - 45% and fruit and berry liqueurs, with an alcohol content of 50%. Any of these varieties requires aging from 3 months to 2 years. The name of the alcoholic beverages indicates what aromatic additives were used in the preparation of the product: “Vanilla”, “Coffee”, “Raspberry”, “Apricot” and so on.
Strong grape drinks
Cognacs. They are made on the basis of cognac spirits, and alcohols are obtained by fermentation of various grape varieties. One of the first places in the line is occupied by armenian cognac. The most popular is “Ararat”; “Nairi”, “Armenia”, “Yubileiny” are no less famous. Among the French ones, the most popular are “Hennessy”, “Courvoisier”, “Martel”, “Hain”. All cognacs are divided into 3 categories. The first includes ordinary drinks aged for 3 years. The second consists of vintage cognacs, which have a minimum aging period of 6 years. The third includes long-lived drinks, called collection drinks. The shortest aging here is 9 years.
French, Azerbaijani, Russian, Armenian cognac is produced and sold by cognac houses that were founded centuries ago and still dominate the market.
Grappa. Italian vodka based grape marc, aged in oak or cherry barrels from 6 months to 10 years. The value of the drink depends on the aging period, grape variety and location of the vine. Grappa's relatives are Georgian chacha and South Slavic rakia.
Very strong alcoholic drinks
Absinthe- one of them. Its main component is wormwood extract. Essential oils This plant contains the substance thujone, which is the main component of the drink. The more thujone, the Absinthe is better. The price directly depends on the percentage of this substance and on the originality of the drink. Along with wormwood, absinthe includes anise, mint, angelica, licorice and other herbs. Whole wormwood leaves are sometimes placed at the bottom of bottles to confirm the naturalness of the product. Absinthe can contain from 10 to 100% thujone. By the way, the drink is available in two varieties - silver and gold. So, “golden” absinthe, the price of which is always quite high (from 2 to 15 thousand rubles per liter), is prohibited in Europe precisely because of the large amount of the substance mentioned above in it, reaching 100%. The usual color of the drink is emerald green, but it can be yellow, red, brown and even transparent.
Rum. It is prepared by fermentation from residual sugar cane products - syrup and molasses. The quantity and quality of the product depends on the variety and type of raw materials. The following types of rum are distinguished by color: Cuban “Havana”, “Varadero” (light or silver); gold or amber; Jamaican "Captain Morgan" (dark or black); Martinican (made only from cane juice). The strength of rum is 40-75 g.
Strong fruit juice drinks
Calvados. One of the varieties of brandy. To prepare the product, 50 varieties of apples are used, and a pear blend is added for uniqueness. Then fruit juice fermented and clarified by double distillation and brought to 70 degrees. Aged in oak or chestnut barrels for 2 to 10 years. Then softened water reduces the strength to 40 o.
Gin, balsam, aquavit, armagnac. They are also included in the third category, because they all contain alcohol. All these are strong alcoholic drinks. Their prices depend on the quality of the alcohol (“Lux”, “Extra”), the strength and age of the drink, the brand and the components. Many contain extracts of aromatic herbs and roots.
Homemade drinks
Homemade moonshine is also a prominent representative strong alcoholic drinks. Craftsmen make it from different products: it can be berries, apples, apricots or other fruits, wheat, potatoes, rice, any jam. Sugar and yeast must be added to them. All this is fermented. Then, through distillation, a strong drink with an alcohol content of up to 75% is obtained. For greater product purity, it can be done double distillation. Homemade moonshine is cleared from fusel oils and other impurities by filtration, then (optional) it is either infused with various herbs, nuts, spices, or diluted with fruit drinks, essences, and juices. At proper preparation This drink is not inferior in taste to various vodkas and tinctures.
Finally, I would like to remind you of two simple rules, following which, you will be able to maintain health and not get bored in fun company: do not abuse alcohol and do not waste money on low-quality drinks. And then everything will be fine.
There is a great variety of alcohol in the world - hundreds and thousands of types of beer, whiskey, wines, cognacs and liqueurs, tequila and rum. Each country, and what a country - each of the regions and districts can boast of its own, special recipe unique alcoholic drink. Some recipes are so old that the manufacturing process has been passed down orally for centuries, and the list of ingredients forms the kind of family treasure that people live and die for.
Jack Daniels
But we will not delve too deeply into numerous brands and recipes; we will focus only on the most significant and popular alcohol brands in the world. The first on our list of bestsellers is Jack Daniel's. This drink began to be produced at the end of the 18th century, in the state of Tennessee (Lynchburg), at the distillery of the same name, founded by Jack Daniels.
Did you know that this production is the oldest in US history, and the first registered whiskey distillery? Mr. Daniels chose land in Lynchburg for his whiskey for a reason - the purest spring water and other necessary raw materials in large quantities reduced production costs. Initially, whiskey was bottled in glass jugs - the standard container of that time.
But Jack Daniels came up with the idea of labeling each vessel with his name, like a logo. Then, when round bottles became fashionable, whiskey began to be bottled in them, but the logo remained the same. In 1895, whiskey received the unique look that we see today - unusual square containers with the brand name embossed in the glass.
The peculiarity of the taste of Jack Daniels whiskey is that the product is filtered through charcoal American maple. According to experts, this process gives a special aroma to the drink and enriches the already soft taste. The filtration was called the “Lincoln process”, in honor of the city in which whiskey was first bottled.
In 1988, Jack Daniels first tried new recipe– double filtration of the product: before bottling into oak barrels, and after 4 years of aging, that is, before bottling. Thus, the famous alcoholic drink received an even softer taste and an elegant, incomparable aftertaste.
Baileys liqueur
Baileys is another popular (especially among women) alcohol brand. This is an Irish liqueur containing cream and Irish whiskey. The first production of liqueur dates back to 1974. Baileys is better known as a cream liqueur with... long term storage, first offered to the consumer. Thanks to the addition of an emulsifier to the drink, whiskey and cream are mixed into a homogeneous liquid and do not separate during storage.
Other known ingredients include chocolate, vanilla, sugar and caramel. Everything that is so loved by the female half of humanity. Preservatives are not added to Baileys liqueur; this is not necessary - the 17% ethyl alcohol content perfectly preserves such a delicate product as cream.
Bottle design cream liqueur was introduced into production in 2008 - the squat and pot-bellied shape was created by the British agency Bloom. But Diageo, the owner of more than 100 global alcohol brands, including Baileys liqueur, decided to modernize the classic black bottle. Together with hat designer Phillip Treacy, a new project was developed, within the framework of which a limited batch of cream liqueur was released in a new image. The dark purple, luxurious shade of the bottle is decorated with a multicolor pattern.
To support the Baileys rebranding, and as a gift to lovely ladies, the designer created a series of luxurious hair clips, the design of which repeated the decor of the bottle. Thus, the alcoholic drink brand Baileys focuses on modern women for whom their favorite liqueur is not ordinary alcohol, but a work of art, designer luxury in everyday life.
What is a martini? A unique brand of alcohol, you say. It’s hard to disagree with this, but Martini is also a unique combination aromatic plants, spices and wine. The taste of the drink, invented by Alessandro Martini and Luigi Rossi (1863), has not changed for many years. However, the history of the appearance of vermouth has several sources, and the information is contradictory. Today, Martini, as a type of alcohol, is widely sold in all stores around the world. The most popular types of vermouth are produced in Italy, at the Martini & Rossi distillery in Turin.
I would like to mention three types of martinis - Rosso, Bianco and Rosato (red, white and pink). Vermouth Rosso is characterized by a reddish hue, slightly bitter taste, but incredibly aromatic. Martini Bianco - favorite women's drink, smelling like vanilla. Rosato is the only vermouth that uses both red and white wine in its production. Its taste clearly reveals cloves.
Martini contains exclusively dry (white or red) wine and a variety of herbs. The recipe for this famous alcohol brand- trade secret. One can only guess what is added to vermouth. Wine experts name more than 30 plant species. These are mint, orange, lemon, coriander, chamomile, ash, yarrow, ginger, immortelle, juniper, St. John's wort and many other herbs and fruits. But the main component that gives any type of martini a unique, subtle bitterness is wormwood.
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In 1893, the Italian monarch Umberto I announced the highest permission - to use the image of the royal coat of arms on the martini label. And today the fans of this drink can see this symbol of power, which demonstrates the consistent quality of each bottle. The taste of vermouth so impressed the monarchs of other countries that they granted the status of an official supplier to the royal courts, as well as the right to use the coats of arms of these countries. This favor was granted to the Martini brand by the dynasties of Great Britain, Belgium, Denmark, Portugal, Austria and Japan.
In 1992, Martini & Rossi merged with the Bacardi family winemaking dynasty. This is how the BACARDI-MARTINI company appeared. And after 5 years, in 1997, the martini bottle changed its shape - for the first time in 134 years! The glass container has become more elegant and modern. Of course, innovations also affected the design of the label, which has not changed since 1920.
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