Lavazza is a well-known, or one might say, super-famous coffee brand. But, unfortunately, as is customary with very famous brands, there are many "decent goats" who feed us fake products, want to ride on the tail of this fame and, illegally using this trademark, have the audacity to enrich themselves, receiving superprofits. Of course, in recent times many students appeared with Patek Philippe watches on their hands and pseudo-fashionable girls with Chanel bags, officially bought at the Dubrovka market with a receipt and a guarantee, and with such a killer phrase from the seller as “I swear by my mother, my brother works at the factory as a night watchman” or “I bought a bag, went to the official boutique, and the seller was unable to distinguish it from the original. But is it worth buying a fake Lavazza and what is the idea behind such a purchase? Let's try to understand the psychology of "fake" people.
Price original coffee Lavazza Crema e Aroma 1kg is about 1100 rubles, and the price of fake products is 900 rubles. Moreover, selling fake Lavazza, the seller has a profit much higher than selling the original one. Everything is clear with the seller's motivation, but I don't know how to explain the buyer's choice. The difference between a fake and an original is 200 rubles. From one kilogram pack of fake Lavazza, you can make 125 cups, that is, in one cup you save 1 rub. 60 kop. For these 200 rubles you deceive your customers who come to you in a cafe, bar or restaurant. What for? Further, we "suckers" can be divided into two groups - conscious and not. I also fell for this trap when buying sweets in the market, but slowly I began to understand that sweets bought in another store are tastier, although more expensive. For the irresponsible "suckers", which I count myself among, our site will begin to publish a series of articles with photos on how to distinguish fake Lavazza coffee from the original, with which, unfortunately, our market is flooded.
Photo #1
On the left side is a fake coffee Lavazza Crema Aroma. With a superficial, visual inspection, it is noticeable that the color rendition on the original packaging is highlighted brighter, and on the fake color it is very dull.
Photo #2
Please note that the labels associated with the manufacturer are not at the right level. Particular attention should be paid to poor stamping of coffee production and storage dates. On the original packaging, all the inscriptions are clearly visible, and on the fake packaging, the production time and date of storage look very faded.
Photo #3
Other types of packs coffee Lavazza Crema Aroma.
Photo #4
Photo #5
Photo #6
We have also photographed a large package for you, which holds 6 packs of coffee. If we pay attention to the barcode on the left, it is identical to the barcode on the pack, which is not correct. There should be another barcode in this place to sell a whole box of Lavazza coffee. In addition, on the original box, on the right side, there are long barcodes. When you run your finger over them, you can feel the relief and volumetric application of paint. On a fake box, these barcodes are completely smooth, and the quality of the cardboard itself is strikingly different from each other.
As new materials become available, we will post them on our website.
The most popular products in the category - Coffee beans| 1167 rub. | 850 rub. | 700 rub. | 1926 rub. | 2999 rub. |
| 1564 rub. | 1592 rub. | 569 rub. | 2801 rub. |
| 319 rub. |
Coffee is a favorite drink of many people, which allows you to wake up in the morning and relax after a hard day's work. Therefore, more and more unscrupulous manufacturers are counterfeiting popular brands. Next, we will take a closer look at how to distinguish a Jacobs fake from the original.
The most characteristic information falsifications of coffee. So fake Jacobs coffee, for example, was in a large tin can, which looked like a Nescafe can that had a paper label with the name "Jacobs" on it. There is no barcode on the fake tin, but it is indicated that this coffee is made in the USA (in fact, Jacobs is produced in Germany).
Also, the jar is equipped with a plastic lid, which is used after opening the tin. At the same time real instant coffee"Jacobs" is sold only in glass jars, and ground and in grains - in vacuum packaging.
What else is worth paying attention to?
- You need to bypass ordinary outlets and markets, where you can often find fakes and low-quality goods. Coffee must be bought in specialized stores that can provide quality certificates for the entire range of their products.
- Also, experts recommend buying coffee for the first time directly in a specialized store of the manufacturer and be sure to save the packaging. All other times you need to take the packaging with you and compare it in all other stores. Feel free to compare packages. This will avoid fake and low-quality products.
- Also, original products must have a control identification mark. If the product is intended for domestic market, then such a sign will be on a light green background. Otherwise, the background has a purple tint. In addition, scammers quite often confuse colors and forget to put an identification mark. Therefore, it is necessary to pay attention to this in the first place.
- Be sure to use the factory method to stamp the expiration date and date of manufacture of coffee on the packaging. On fakes, such information can be applied with ordinary paints and printed on a printer. In addition, such inscriptions can be easily erased, which cannot be said about original products.
- We also pay attention to the price. Quite often fake coffee is cheaper. In addition, they also offer promotions and discounts so that buyers quickly buy out goods.
- Next, let's take a look at the packaging. It must be of high quality without damage and deformation. In most cases, in order to save money, scammers pack coffee in soft packaging. Low quality. Therefore, it is better to choose tin or glass jars which are harder and more expensive to fake.
- Instant coffee is also quite often counterfeited. Therefore, it is better to choose custard.
- Checking appearance coffee, which should have a beautiful uniform shade without impurities.
- You can also check coffee with cold water. You need to pour a spoonful of coffee into a glass of cold water. All foreign matter should settle to the bottom. In addition, high-quality coffee should not stain the water.
How to distinguish a fake by a barcode?
We know that a barcode is a product marking and a very indicative characteristic that indicates the country of manufacture and thus helps to determine the authenticity of the product. How to decode a barcode? Barcode sections: country code, manufacturer code, product name, consumer properties, size, weight, ingredients, color, check digit.
00-09 - USA, Canada
30-37 - France
40-44 - Germany
460-461 – Russia, CIS
471 Taiwan
49 – Japan
50 - England
52 – Greece
54 – Belgium
56 – Portugal
590 Poland
599.64 - Finland
690 China
70 - Norway
72 – Israel
73 – Sweden
789 Brazil
80-83 – Italy
84 – Spain
86 – Yugoslavia
869 Turkey
90-91 - Austria
It is important that the barcode is genuine. You can check it yourself. To do this, do the following:
- add up all the numbers in even places;
- Multiply the resulting amount by 3; result - let's call it X - remember;
- add up all the numbers in odd places, without the first (control) digit;
- add the number X to this sum;
- the sum turned out - let's call it YZ;
- we leave only Z from it;
- perform a simple arithmetic operation: 10-Z;
- if the result matches the check digit in the barcode, then this is not a fake.
Let's check the Jacobs coffee barcode: 4000508082504 (check digit - 4) 0+0+0+0+2+0=2 2×3=6 4+0+5+8+8+5=30 30+6 =36 We leave 6 from 36. 10-6=4 - the result corresponds to the check digit.
t-coffee
There may not be external signs that will help to distinguish. fakes can be if the suppliers are not verified. and it’s even quite possible that the manufacturer started to hack)) but it already depends only on them) You can safely switch to another coffee, especially now the assortment is large, different degrees of roasting, different varieties, everything can be found for every taste) if you are interested - write, I will help you in choosing coffee 🙂
Anonymous
I have been buying ground Jacobs Monarch for many years, and so, I also noticed more than once that if the package with the action is cocoa coffee, it’s better not to buy it.
I have not taken ground for a long time. Since a couple of times I also got on acorns. Only in grains. If anything, you can grind yourself.
Alexei
And I think what kind of crap was Jacobs Monarch. It dissolves poorly, and among the light brown sublimated grains, 1/3 of the dark grains of unknown origin (such as in granulated coffee). Of course, when buying soft packaging, you will not see its composition. It's a shame. After buying the last pack (brought, by the way, from Russia), I began to rummage on the Internet and came across this article. And now what to drink?
Nikolai Anatolievich
I work in the trade for bullshit-quality Jacobs - a bunch, but it differs in color, bullshit has a dull color. About 3-4 months ago in the Boguslavsky district in the hut the machine was seized by the production of Jacobs. In the bazaars, you can see a lot of it at a price. It cannot be cheaper than the official Kraft Foods distributor.
Papatut
Yes, unfortunately, now very often it is Jacobs (as one of the most expensive and most popular coffees) that is actively counterfeited. There are also many fakes on the market. Often, chasing super-profits, it is precisely such “wholesale bases” and bazaars that distribute counterfeit. You won't find this in a normal store. Kraft has already sent more than one paper for use as a counterfeit.
conclusions
On the Russian market a considerable amount of falsified instant coffee comes in. It is made either from low-grade, moist grains, or malt, figs, chicory are added to the raw materials, burnt sugar, caramelizates, shells of coffee beans. Such a product usually has an empty taste, with bitterness and acidity uncharacteristic of coffee. Coffee with "illegal" additives cannot be considered 100%, since its quality is determined precisely by the content.
On the one hand, we, the buyers, are the main victims of falsification, and on the other hand, the major coffee concerns. They are losing the reputation gained by decades of hard work. Many connoisseurs of coffee brands such as Jacobs (Germany), Nescafe (Switzerland), Elite Classic (Israel), Cafe Pele (Brazil), Tchibo (Germany), Mossopa (Holland) , Folgers (USA), Maxwell House (USA) and others have probably already noticed that it is better to buy your favorite coffee
in specialized stores or departments of large trade enterprises and not in small wholesale markets.
Unfortunately, any popular product sooner or later, enterprising businessmen try to copy (of course, without caring about quality at all). They also fake coffee, much to the chagrin of coffee lovers. It is not enough that such a drink tastes terrible, but it can also be harmful! Cheap raw materials are to blame for the unpleasant taste. All that is not suitable for execution quality drink, can be found in the composition of low-quality, so to speak, coffee .: overcooked, defective, wet grains, as well as coffee production waste. But a serious health hazard can be ingredients that do not relate to the process of creating a drink at all. Beans, burnt sugar, chicory and malt are just the beginning long list substances that can be found in fake coffee.
Real coffee is very easy to distinguish from fake coffee. fake coffee has a foreign smell or specific, uncharacteristic impurities in the aroma. If the drink has already been bought, then by the repulsive unpleasant taste it is easy to understand whether you have purchased natural coffee. 
Most often, it is instant coffee that is counterfeited. This probably indicates the greatest popularity of this drink in Russia. The composition of fake instant coffee is aimed at imitating the appearance of the drink. For this purpose, rye, ground beans, barley, etc. can be found in it. After you try to brew the “miracle powder”, it will not dissolve in the cup, but will turn into an incomprehensible brown liquid.
But, as we noted above, a non-repulsive taste in the first place should cause concern for the average consumer - it can be "hammered" with all kinds of fragrances and flavors, much more dangerous harm, which such a drink can cause health. 
The basis of good real coffee is coffee beans, and accordingly the composition of the drink differs, first of all, in the content of caffeine. Fake coffee stands out from the natural quantity and quality of caffeine, which in artificial product almost never occurs, or it is in very small quantities. Some counterfeiters add chemical caffeine or, without much bother, simply buy artificial caffeine in pharmacies and, grinding it, add it to a mixture that will be sold under the guise of coffee. In this case, specific inclusions can be easily seen in the purchased powder. The harm that counterfeit coffee will have in this case is even difficult to predict. The fact is that artificial caffeine has a much stronger concentration than real caffeine. In this case, the heart, digestive and nervous systems of a person are endangered. 
These techniques are used by counterfeiters to create both fake ground and fake instant coffee. The most amazing thing is that lately scammers have managed to create fake coffee beans as well. Ground coffee is faked according to the already mentioned principle. Here, the cheapest varieties of coffee or rejected residues, various cereal crops unrelated to the drink, chicory. Coffee beans created according to a more complicated program. Here, natural coffee beans are replaced with beans or tiny clay fakes. It is clear that the main goal here is external similarity, since it will not work to make even more or less tolerable coffee from such “products”.
If fake coffee is made quite high quality, then at first it can be difficult to distinguish it. But to help the average consumer, there are a number of signs that help to find the real natural coffe among the mass substandard goods. If you use these simple tricks, the risk of buying fake coffee is minimized. 
Like it or not, but the price is the first thing that will indicate a fake. Quality coffee cannot cost less than what was spent on it when it was created, so a price that is too low should alert you and arouse suspicion. If the requested amount is too low, then you probably have a low-grade mixture in the pack. The next thing to pay attention to is the packaging. Responsible producers, as a rule, pack good coffee in tins or glass jars, which will help to preserve the refined taste and aroma of the drink for a long time. Presumptuous businessmen, in turn, most often do not spend money on expensive containers - they are usually simply replaced with cheap transparent plastic packages, in which fake coffee will later be sold. 
But even if you buy coffee in a can, pay attention to how the box is framed. Large manufacturers do not actually use stickers and labels. All inscriptions are made on the box itself. This complicates the counterfeiting of the drink, since it is much easier and cheaper to stamp the same type of cans and stick paper labels on them. In addition, the package must contain all information about the manufacturer: barcode, country of origin, expiration date. Pay attention to the barcode - the first three digits must match the code of the declared country of origin. Another nuance that will help you when choosing a high-quality drink: pay attention to the quality of the inscriptions. The blurry and indistinct outlines of the letters should arouse suspicion in you. But also vice versa: too bright packaging talks about a low-quality manufacturer and fake coffee.
Be careful when inspecting the packaging: a design that is too obviously reminiscent of another well-known manufacturer, as well as the very name of the product, consonant with the name of a popular coffee brand, speaks of unscrupulous manufacturers who are unlikely to have taken responsibility for creating the drink itself. 
And the last thing I would like to mention about fake coffee: many manufacturers today producing a drink in foil bags equip it (the bag) with a special valve as an addition. This valve allows you to evaluate delicate fragrance coffee product. The presence of such a device on the purchased product indicates that the manufacturer is not afraid to demonstrate the quality of the created product, and, accordingly, such a drink at least deserves attention. The package itself should be tight enough. This is due to the fact that the manufacturer, taking care of a longer preservation of the proper quality of the drink, pumps out all the air from the package. Thus, the presence of air in the bag indicates that either the packaging is damaged and the coffee in it has already begun to oxidize, or the drink was made by unscrupulous manufacturers and does not have the proper level of quality.
If you want to buy a real fragrant drink that can please you with its aroma and taste for a long time, you can buy natural coffee on our website, avoiding the dubious purchase of fake coffee.
The most popular products in the category - Coffee beans| 1167 rub. | 850 rub. | 700 rub. | 1926 rub. | 2999 rub. |
| 1564 rub. | 1592 rub. | 569 rub. | 2801 rub. |
The presence of counterfeit products on modern consumer market hasn't surprised anyone in a long time. Most often counterfeit expensive goods that are most in demand among buyers.
At Italian coffee, which is produced under the brand name Lavazza, there were also twins. Recently, this company has increasingly received reports of the discovery of new counterfeit options. That is why the manufacturer does not stop looking for effective ways to deal with fraudsters. Representatives of the company tell how to protect yourself from buying counterfeit goods. Today, before buying coffee lavazza oro 1000 g beans with free shipping first of all, you need to understand the price category of the product, the average price for 2017 in the Russian Federation cannot be lower than 1000 rubles, and this is taking into account all promotions and discounts. As for the price of such an item as ground coffee lavazza qualita oro 250 grams with delivery, it cannot be cheaper than 300 rubles for a can or 280 rubles for a vacuum pack.
How to recognize a store that sells a fake?
In all stories with the distribution of counterfeit products, there are two main characters: the manufacturer of the surrogate and its seller. As a rule, small companies that want to make quick money and are bought at a low supply price are engaged in the implementation of counterfeit products.
Signs by which you can determine that the store is trying to sell you a counterfeit product:
- It is not possible to pay by bank transfer in the store.
- The seller does not provide a cash receipt for the first purchase.
- The company has a limited number of employees.
- Limited range, usually fake packs - 1 kg.
- Do not be lazy and read reviews about the company on the Internet.
If you cannot pay with a card in a store, then this institution does not have its own bank account. Such companies are clearly classified as unreliable. In other words, will a company that produces really real and high-quality products supply goods to a distributor who literally works “on his knee”? Obviously, in most cases the answer to this question will be negative.
A new question is ripening: where will a small and unsuccessful store buy goods? Either an intermediary, cooperation with which will cost a pretty penny, or from scammers who produce cheap and affordable counterfeit goods.
Based on the foregoing, experts in sales and purchases of products advise you to ask the selling company for a current account before buying coffee. If your request is not granted or the store representative refers to temporary difficulties with the cashless payment system, he is probably selling a fake.
The check is the main evidence that the store has a cash register, a bank account and registration with the tax authority. Such a company complies with the law, which means it does not sell fakes.
The number of employees in any institution speaks of its prestige. Every self-respecting company will not keep the same person in several positions. For example, a salesperson cannot be both a manager and a cleaner in one person. A simple peddler of products cannot accept goods from a distributor, otherwise what kind of professionalism and high-quality performance of their duties can we talk about? ..
Original and fake Lavazza packaging: what are the main differences?
Fraudsters are constantly improving their products and doing everything to make them look identical to the original. Therefore, it makes no sense to consider a fake and, using its example, highlight obvious signs by which a fake can be identified. You need to look at the original packaging in detail and compare it with what you see in the store.
The official coffee manufacturer does everything to ensure that the packaging of its product has an original and unique design. So, this summer, Lavazza once again refreshed the design of its packaging for those types of coffee that are most often counterfeited: Crema e Aroma, Rossa and more.
At the moment, not every consumer will be able to see the implemented changes in the design of packages. The market still lacks unsold products packaged in outdated packaging. However, coffee called ORO is already actively distributed in containers with a new design. The main features of the updated design:
- the front side of the package is decorated with a double horizontal line (red on top, black on the bottom);
- the main color of the package has become darker;
- among the text placed on the pack, a column appeared about the taste and strength of the product;
- the degree of roasting was removed;
- there was information presented in Russian;
- changed the logo with the brand name;
- cooking options are now indicated by updated pictures.
General requirements for original Lavazza coffee:
- the product must be packed in high-quality containers;
- the pack should not be half empty, its contents are evenly distributed throughout the entire volume of the container;
- information on the package is indicated in bold and clear print and in accordance with the customs and technical regulation Russia;
- All images and backgrounds are in vibrant colors.
No delaminations or folds are allowed along the perimeter of the package. All seams are glued mechanically.
According to the law of the Russian Federation, the following data must be indicated on the coffee packaging without fail:
- the product's name;
- manufacturer and his contact details;
- coffee weight;
- the date and time the product was manufactured;
- batch number;
- conditions under which it is necessary to store coffee;
- best before date.
All the above information is indicated by the importing company not on the original coffee packaging, but on an additional sticker. This is due to the fact that the European regulation is much simpler than the domestic one. Foreign law requires that similar products only the time of production and its expiration date were indicated.
What does the statistics say? Most often fake large packages of coffee, weighing 1 kg.
We determine the counterfeit by the contents of the pack - the color and aroma of the grains matter
According to external data, it is not always possible to distinguish fake coffee from the original, but the internal contents of the pack will not deceive. Quality coffee always has a persistent and pleasant aroma which you can feel as soon as you open the product package.
Lavazza beans are characterized by uniform roasting and a uniform brown-chocolate color. A fake product is uneven in color, each grain may have a different shade than the previous one. Taste qualities counterfeit products are more scarce than the original.
When brewing coffee, you will not see abundant foam. An earthy aftertaste may be present due to the fact that, along with selected beans, robusta, low-quality coffee beans, may be present in a pack with a fake.
Summing up, it should be said that in order to buy high-quality original Lavazza coffee, you must contact only a trusted distributor.
The problem of fakes and falsifications is relevant for almost any category of goods, and coffee is no exception. For the production of fake coffee, both cheaper coffee raw materials (wet, overcooked, defective beans, coffee production waste) and ingredients that are not related to the coffee industry at all (malt, chicory, burnt sugar, beans, etc.) can be used. .
It is not difficult to distinguish fake coffee from the real one, especially if you have already made a purchase. Dispensed poor quality coffee foreign odors and flavors, incorrect "behavior" when cooking, just too bitter, harsh or unpleasant taste.
If we talk about the volume of falsifications, then such cases are most common in the instant coffee segment, which is logical, given what exactly instant drink considered the most popular in our country. Fake instant coffee uses low-quality raw materials, foreign additives suitable to mimic the appearance of coffee. Ground beans, rye, barley, various cereals can be added to the powder. Such coffee does not dissolve in a cup, but forms a brown suspension, unpleasant in taste.
However, the problem of taste and aroma is often solved by pseudo-producers without special efforts with fragrances and food additives. And if the taste and smell of the resulting drink can be quite tolerable, then for health it is a rather big danger.
Fake coffee almost never has normal caffeine content.. It can be introduced artificially with chemical substances, and its amount in this case turns out to be practically arbitrary - from very high to almost zero. Some counterfeiters go further: without bothering to introduce artificial caffeine at the powder production stage, they simply add crushed pharmaceutical caffeine tablets to it (in this case, their inclusions are not difficult to notice in the powder). It is also very dangerous for health - the dose of caffeine in such cases is much exceeded, which is a danger to the condition. nervous system, heart, digestive organs of a person who consumes such a drink.
Techniques similar to those described are also used when counterfeiting ground and even grain coffee. With ground coffee, it's very simple: cheaper varieties of coffee are usually used instead of expensive ones, foreign cereals or chicory, and defective coffee. It is more difficult to fake coffee beans, however, nothing is impossible here either: instead of coffee beans beans and even clay forgeries may be used. Of course, such a "coffee" imitates only the appearance, and to prepare even a semblance invigorating drink it won't work out.
At the stage of purchase, it is sometimes quite difficult to distinguish a fake, however, if you pay attention to a number of signs, the risk of buying fake coffee is relatively low.
The first thing you need to pay attention to is the price. good coffee it just can't be cheap, so if there is a suspiciously attractive figure on the price tag, then most likely you will find malt or chicory instead of coffee in the package. The second point is the packaging. Fake coffee is never packaged in expensive packaging. Typically, fake producers use plastic, usually transparent jars, while large firms pack their coffee in glass or cans, which allow the aroma to last longer.
When buying coffee in a can, you should pay attention to the design of the packaging. Large manufacturers usually put the marking directly on the can itself (no stickers, glued labels, etc.). Of course, the country of origin, the expiration date and the barcode must be indicated on the coffee packaging. In this case, the first three digits of the barcode must match the code of the declared country of origin. Finally, the last point regarding the packaging is its quality. Blurry, unclear or, conversely, overly bright colors on the packaging indicate that its contents are most likely not of high quality.
It is worth paying attention to the name of coffee, packaging design. It is not uncommon for manufacturers offering deliberately low-quality coffee to use names that are consonant with well-known brands, as well as packaging design similar to that used by large firms. Such “theft” of design and names does not speak in favor of the manufacturer and the product he produces.
In conclusion, it is worth mentioning one more point. Today, many manufacturers who pack coffee in foil bags use special valves that allow you to appreciate the aroma of the coffee mixture. The presence of such a valve is a very good indicator. In addition, the packaging with ground coffee must be vacuum sealed. Usually, manufacturers pump out all the air from it, resulting in fairly dense “briquettes”. The presence of air in the coffee packaging indicates at least that the packaging is broken and the coffee may be out of breath, and at the maximum - about the dubious origin of the product.
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